LAURIERS

What LAURIERS does

LAURIERS, formally Les Lauriers de la gastronomie québécoise, is a Quebec-based private organization founded in 2018 that operates an annual culinary awards gala recognizing excellence across the province's gastronomic ecosystem. The organization awards prizes in 17 categories spanning restaurants, chefs, pastry chefs (pâtissiers), winemakers, beverage producers, sommeliers, mixologists, brewers, artisans, producers, and related culinary professions, with additional categories for service, gastronomic tourism, culinary culture outreach, canteens, events, and a public choice vote.

The core product is a single annual in-person Gala event (Gala des Lauriers), with the 2026 edition held on May 4 in Montreal and the 2027 edition scheduled for Québec City. Supporting products include a historical archive of past editions (2018–2025), the Brigade des Lauriers industry committee that handles nominations, a curated jury system for final selections, a partnership acquisition page (Devenir partenaire), and an email newsletter subscription (Infolettre). The organization distributes content through its official website (lauriers.ca), Instagram (@prix_lauriers), and YouTube (@LesLauriersdelaGastronomieQC).

The business model is event-driven and partnership-funded. Revenue mechanics combine gala ticket sales, sponsorship packages, and presenting-partner contributions, with each of the 17 award categories backed by a dedicated presenting partner spanning government bodies (MAPAQ, Loto-Québec, SAQ), educational institutions (ITHQ), industry associations (UPA, Conseil des Vins du Québec, A3, Terroir et Saveurs du Québec), and private-sector brands (Lightspeed, Colabor, Callebaut, Estrella Damm, LDE Eco-logixx, Tourisme Montréal). The organization is independently owned with no disclosed parent, private equity, or institutional investor involvement, and operates with a team of 1–10 employees based in Verdun, Quebec.

Name

LAURIERS

Legal name

Les Lauriers de la gastronomie québécoise

Website

https://lauriers.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LAURIERS (Les Lauriers de la gastronomie québécoise) is a Quebec-based organization founded in 2018 that operates an annual gala awarding prizes in 17 categories to recognize chefs, artisans, producers, and culinary professionals across the province's gastronomic industry.

Ownership category

akta.pro rank

Product category

Culinary Awards and Industry Recognition

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

akta.pro secondary industry

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Culinary awards program
• Gastronomy recognition gala
• Food industry awards
• Culinary talent recognition
• Restaurant industry accolades

Headquarters

HQ city

Verdun

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Gala and Event Revenue: Revenue is generated through the annual Gala des Lauriers event, which includes ticket sales, sponsorship packages, and partner presentations. The event features 17 award categories and attracts the Quebec gastronomic community.
2. Sponsorship and Partnerships: The organization receives support from various presenting partners and sponsors including MAPAQ, LDE Eco-logixx, ITHQ, Loto-Québec, SAQ, Callebaut, Estrella Damm, Colabor, Lightspeed, UPA, Conseil des Vins du Québec, and Terroir et Saveurs du Québec.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LAURIERS operates an annual awards gala (the "Gala des Lauriers") that recognizes excellence in Quebec gastronomy across 17 categories, including chefs, restaurants, producers, artisans, sommeliers, and front-of-house professionals. The organization also runs "La Brigade des Lauriers," a representative committee of Quebec's gastronomy industry, and produces a special 2026 edition celebrating Quebec's gastronomy identity.

Product overview

Les Lauriers de la gastronomie québécoise is an annual culinary awards gala organized to celebrate and recognize excellence in Quebec's food culture. The organization operates a single unified event product — the Gala des Lauriers — held annually to award prizes across 17 categories (restaurant, chef, artisan, brewer, mixologist, sommelier, producer, and more). The offering also includes historical archives of past editions, an official Brigade committee for nominations, a jury system for final selections, partnership opportunities, and a newsletter subscription. The core value proposition is recognizing Quebec's culinary talents rather than providing a technology product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gala des Lauriers (Annual Awards Ceremony) Annual in-person awards gala recognizing excellence in Quebec gastronomy across 17 categories, including chefs, restaurants, producers, artisans, sommeliers, and front-of-house professionals. Audience: Quebec culinary professionals, sponsors, and institutional partners.
• La Brigade des Lauriers Representative industry committee of Quebec's gastronomy sector that supports the annual awards program and represents the broader industry voice.
• 2026 Special Edition of Les Lauriers Special 2026 edition of the annual Les Lauriers de la gastronomie québécoise, themed around celebrating Quebec's gastronomy identity in partnership with MAPAQ's "Goûtez le Québec" program and the 25th anniversary of SAQ's "Découvrez le Québec" book.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• MAPAQ (Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec)coreGTM or Marketing PartnerGovernment ministry serving as public partner and presenting the 'Company or Initiative of the Year' award. Provides institutional credibility and support for the Quebec gastronomy awards program.
• ITHQ (Institut de tourisme et d'hôtellerie du Québec)coreGTM or Marketing PartnerPresenting partner for the 'Revelation of the Year' award. Major culinary education institution in Quebec providing industry expertise and credibility.
• Loto-QuébeccoreGTM or Marketing PartnerPresenting partner for the 'Gastronomic Event of the Year' award. Major Quebec government-owned corporation supporting the gaming and entertainment industry.
• SAQ (Société des alcools du Québec)coreGTM or Marketing PartnerPresenting partner for the 'Mixologist or Bartender of the Year' award. Quebec's liquor board and primary alcohol retailer.
• LDE Eco-logixxcoreGTM or Marketing PartnerPresenting partner for the 'Chef of the Year' award. Environmental consulting firm supporting sustainable gastronomy initiatives.
• CallebautcoreGTM or Marketing PartnerPresenting partner for the 'Pâtissier of the Year' award. Major chocolate and cocoa product brand supporting pastry excellence.
• Estrella DammcoreGTM or Marketing PartnerPresenting partner for the 'Best Service' award. Spanish beer brand supporting hospitality excellence.
• ColaborcoreGTM or Marketing PartnerPresenting partner for the 'Canteen of the Year' award. Food distribution company serving the foodservice industry.
• LightspeedcoreGTM or Marketing PartnerPresenting partner for the 'Restaurant of the Year' award. Point-of-sale and commerce platform for restaurants.
• UPA (Union des Producteurs Agricoles)coreGTM or Marketing PartnerPresenting partner for the 'Producer of the Year' award. Major agricultural union representing Quebec farmers and producers.
• Conseil des Vins du QuébeccoreGTM or Marketing PartnerPresenting partner for the 'Winemaker or Beverage Producer of the Year' award. Organization promoting Quebec wines and beverages.
• Tourisme MontréalcoreGTM or Marketing PartnerPresenting partner for the 'Gastronomic Tourism' award. Official tourism organization for Montreal promoting the city as a culinary destination.
• Terroir et Saveurs du QuébeccoreGTM or Marketing PartnerPresenting partner for the 'Public Choice' award. Organization promoting Quebec terroir products and culinary heritage.
• A3 (Les agences de vins, bières et spiritueux)coreGTM or Marketing PartnerPresenting partner for the 'Sommelier of the Year' award. Association of wine, beer, and spirits agencies in Quebec.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• World's 50 Best Restaurants: Global culinary ranking and awards platform producing an annual list and gala. Directly comparable to Les Lauriers as an event-driven culinary recognition brand, though it operates globally and ranks rather than awards by fixed category.
• Canada's 100 Best Restaurants: Canadian national culinary ranking platform producing annual awards across multiple categories. Comparable to Les Lauriers as a multi-category culinary awards brand, but pan-Canadian rather than Quebec-only.
• Terroir Symposium: Canadian hospitality and food-service industry event focused on chefs, restaurateurs and producers. Comparable to Les Lauriers in audience (culinary professionals) and event-driven GTM, though positioned as a conference rather than an awards gala.
• James Beard Foundation: The most recognized US culinary awards organization, awarding medals across restaurant, chef, beverage and media categories annually. Directly comparable to Les Lauriers in format, structure (peer-driven nominations, juries), and category-sponsor model, but at a national US scale.
• Bocuse d'Or: International culinary competition with national selections leading to a world final. Comparable to Les Lauriers as a culinary excellence competition, though focused on competitive cooking rather than industry recognition.
• Gault&Millau Canada: Canadian edition of the international Gault&Millau culinary guide, awarding scores and recognition to restaurants and chefs. Comparable as a structured culinary recognition authority with Quebec coverage.

Broad incumbents

• Michelin Guide: Global incumbent in culinary ratings, now expanding into Canadian markets (Toronto, Vancouver). Overlaps with Les Lauriers as a culinary recognition authority, though it operates a stars-based anonymous-inspector model rather than a public awards gala.

Regional players

• Vancouver Magazine Restaurant Awards: Annual regional culinary awards program for the BC restaurant industry. Directly comparable in format (annual regional culinary awards with categories and sponsors) but serves a different Canadian geography.
• Toronto Life Best Restaurants: Annual Toronto-focused restaurant recognition program. Comparable as a regional culinary awards brand but serving Ontario rather than Quebec.

Emerging players

• Les Grandes Tables du Monde: International association of distinguished restaurants with curated membership and recognition. Comparable to Les Lauriers as a curated culinary recognition platform, though membership-based and global rather than awards-driven.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LesLauriersdelaGastronomieQC
• Instagraminstagram.com/prix_lauriers
• Facebookfacebook.com/prixlauriers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAURIERS