What STEREDEN does

Stereden, legally operated by SARL Chalets Loisirs 22, is a privately-held French holiday village (Village de Gîtes) located in Pleumeur-Bodou, on the Côtes d'Armor coastline of Brittany, in the center of the Côte de Granit Rose peninsula. The property comprises approximately 20 self-catering units dispersed within a pedestrianized landscaped park — including standard chalets (2-bedroom, 2–5 persons), premium chalets, four PMR-adapted accessible units, a Taos Prestige (3-bedroom, 6-person), and a Roulotte Grand Confort atypical trailer. Shared amenities include a heated indoor pool (April–September), games area, sports facilities, electric bike rental, an on-site EV charging station, and a bureau open seasonally (9h–19h). The site sits 2 km from the sea and 5 km from Perros-Guirec, providing access to beaches, the GR34 hiking trail, the Sept-Iles nature reserve, and local excursion and equestrian partners.

The company runs a direct-to-consumer booking model via its own website (en.stereden.com), integrated with the Elloha reservation.elloha.com booking engine for real-time availability and secure credit card payment. No third-party resellers are used; phone and email inquiries are handled in-house. Pricing is unit-based per night with seasonal variation — peak rates apply during July–August under Sunday-to-Sunday weekly booking terms, while off-season offers more flexible 2-night weekends and short stays. Additional revenue derives from ancillary services: electric bike rental, bread and pastry service, bar, light evening meals, end-of-stay cleaning, and cancellation insurance. The village is certified to accept ANCV holiday vouchers (including ANCV CONNECT) and VACAF/CAF vouchers, with on-site staff managing CAF dossier creation.

The customer base is fragmented across French domestic tourists — families, couples, hikers, sports groups, and family reunions — with limited international exposure via the English-language site. Marketing is conducted through social media (Facebook, YouTube, Instagram), the Villages de Gîtes national federation listing, local tourist office partnerships, and RSS/email newsletters. The company holds a registered trademark for 'Stereden' via INPI, and operates with no disclosed subsidiaries, no external investors, and no parent company.

Name

STEREDEN

Legal name

sarl Chalets Loisirs 22

Website

https://stereden.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Holiday Village Rentals

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Holiday village rentals
• Self-catering chalets
• Brittany vacation rentals
• Short-stay gites
• Cote de granit rose accommodation

Headquarters

HQ city

Pleumeur-bodou

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Chalet and Gîte Rentals: Primary revenue from renting self-catering holiday accommodations including standard chalets, premium chalets, PMR-accessible chalets, and charming trailers. Accommodations available for weekend (2 nights minimum), short stays (3+ nights), and weekly rentals. Higher demand and pricing in July-August with weekly Sunday-to-Sunday bookings required. Lower season allows more flexible booking terms.
2. Ancillary Services: Additional revenue from services including bike rental (including electric bikes), bread and pastry service, bar, light evening meals in season, end-of-stay cleaning fees, and cancellation insurance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stereden operates a holiday village (Village de Gîtes) in Pleumeur-Bodou, Brittany, on the Côte de Granit Rose, renting approximately 20 self-catering accommodations — standard chalets, premium chalets, PMR-accessible chalets, a larger Taos Prestige unit, and a charming roulotte trailer — for weekend, short-stay, and weekly bookings. Guests have access to shared on-site amenities including a heated covered swimming pool, electric bike rental, daily bread service, bar, and games area, with direct booking guaranteed at the best price.

Product overview

Stereden is a holiday village (Village de Gîtes) located in Pleumeur-Bodou, Brittany on the Côte de Granit Rose, offering self-catering accommodation rentals. The portfolio consists of approximately 20 chalets (Chalet Ordinaire, Chalet PREMIUM, Chalet PMR Prémium, Taos Prestige) and one atypical Roulotte trailer accommodation, all with equipped kitchens for independent stays. Shared village amenities include a heated covered swimming pool (April-September), games area, sports fields, and electric bike rental. The village specializes in short stays (weekends, mid-week), weekly rentals, and group accommodations, with direct booking guaranteeing the best price. The business is operated by SARL Chalets Loisirs 22.

Differentiator

Problem solved

Functional benefit

Products and services

• Chalet Ordinaire Standard self-catering chalet rental with 2 bedrooms accommodating 2 to 5 persons, featuring equipped kitchen, living area, bathroom, terrace, and park views. Available for weekend (2 nights), short stays (3+ nights), and weekly rentals.
• Chalet PREMIUM Premium chalet with 2 bedrooms for 2-5 persons, offering enhanced amenities, terrace, and superior comfort compared to standard chalets. Available for weekend, short-stay, and weekly bookings.
• Chalet PMR Premium (Accessible) Specially adapted chalet for persons with reduced mobility or disabilities, featuring accessibility features and premium amenities. One of four PMR-adapted units at the village.
• Taos Prestige Larger chalet with 3 bedrooms, living room, equipped kitchen, 2 bathrooms, 2 toilets, and a large semi-covered terrace, accommodating up to 6 persons. Designed for families or small groups seeking extra space.
• Roulotte Grand Confort Atypical charming trailer accommodation for 2 persons with equipped kitchen, spacious bathroom with shower, raised double bed (140x190), outdoor wooden terrace, in a car-free natural environment with animal park. No pets allowed.
• Electric Bike Rental Service Electric bike rental service allowing guests to explore the Pink Granite Coast and nearby sites without physical strain. Available on-site at the holiday village.
• Bread, Pastry and Light Meal Service Daily bread and pastry service, bar, and light evening meals available during summer season for village guests. Full kitchen facilities remain available in all chalets.
• Gift Cards and Gift Cheques Gift cards and gift cheques available for gifting vacation stays at the Stereden holiday village, redeemable for accommodation and on-site services.
• Village de Gîtes Stereden (Holiday Village) Holiday village combining gîte and vacation village concepts, featuring approximately 20 chalets in a pedestrian, landscaped park near the sea, with shared amenities including heated covered pool, games area, sports facilities, and curated local activity partnerships.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ANCV (Agence Nationale pour les Chèques Vacances)coreGTM or Marketing PartnerApproved by ANCV to accept holiday vouchers for vacation rental payments. Guests can pay deposits with holiday vouchers at booking and settle the balance upon arrival. ANCV CONNECT vouchers also accepted.
• VACAF (Caisse d'Allocations Familiales)coreGTM or Marketing PartnerApproved VACAF partner accepting CAF holiday vouchers. Staff handle dossier creation and follow-up directly with CAF. Families entitled to vacation assistance can apply their VACAF benefit to their stay.
• Villages de Gîtes (National Federation)minorChannel Partner/ Reseller/ DistributorListed on the national Villages de Gîtes website network, providing visibility among French tourists searching for holiday village accommodations.
• Armor Navigation / Vedettes des 7 ÎlesminorStrategic or Co-development PartnerLocal maritime excursion partner offering boat trips to the Sept-Iles nature reserve. The company recommends this partner to guests seeking sea excursions and wildlife observation (seabirds, seals, dolphins).
• Equinature BretagneminorStrategic or Co-development PartnerLocal equestrian partner offering horse and pony rides from their location in Pleumeur-Bodou. Recommended for guests seeking horseback riding experiences along beaches and forest trails.
• Forum de la Mer (Sea Forum Spa)minorStrategic or Co-development PartnerNearby wellness partner offering seawater pool, sauna, hammam, jacuzzi, and spa treatments. Company offers relaxation packages combining accommodation with unlimited access to the facility.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huttopia: Operator of nature-based vacation villages with self-catering cabins and chalets across France. Highly comparable in offering (independent chalet rentals, family focus, on-site amenities) and in pursuing sustainable, low-density resort formats in scenic regions.
• Yelloh! Village: Network of premium independent camping and holiday villages in France, often offering self-catering chalets/mobile homes in coastal and natural settings. Comparable village-format product, family target, and partnership-driven distribution model.
• Belambra Clubs: French operator of family-oriented vacation villages and club resorts, including coastal and self-catering formats. Comparable customer (French families), comparable setting (coastal Brittany/Atlantic sites), and comparable self-catering product tiers.
• Gîtes de France: National federation of independent self-catering gîtes and villages de gîtes across France. Stereden operates as a 'Village de Gîtes' under a similar product format and target market (French domestic tourists seeking self-catering countryside/coastal stays).
• Goélia: French operator of self-catering holiday residences and small resort villages, including coastal Atlantic and Brittany sites. Closely comparable in size, product (gîtes and small villages), and French family-customer orientation.
• Madame Vacances: French vacation rental operator focused on self-catering residences and holiday villages in alpine, coastal, and countryside locations. Overlaps with Stereden on family self-catering chalet product and French domestic tourism base.
• Néméa: French operator specializing in self-catering holiday residences and small vacation villages, with strong presence in coastal and countryside regions. Comparable product tier and customer segment.

Broad incumbents

• Lagrange Vacances: Major French vacation rental operator offering self-catering residences and resort villages. Comparable product (residence-style self-catering units), target customer (French families), and channel mix (direct + partner networks).
• Odalys Vacances: Large French vacation rental group with self-catering residences and holiday villages across coastal and mountain regions. Overlaps with Stereden on self-catering family product and French domestic tourism focus.
• Pierre & Vacances (Center Parcs): Largest French vacation rental operator with self-catering residences across coastal, mountain, and leisure destinations. Direct overlap on self-catering family holiday product, though at significantly larger scale and with broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SteredenchaletsBretagne
• Facebookfacebook.com/stereden
• Instagraminstagram.com/stereden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEREDEN