FLY FISHER

What FLY FISHER does

The Fly Fisher's Place (DBA: FFP) is a privately-held, owner-operated destination fly shop headquartered at 151 West Main Street, Sisters, Oregon, in continuous operation since its 1986 founding by Harry and Dee Teel, with current owner Jeff having taken over operations in 1991. The company combines three integrated revenue streams: (i) retail and online commerce selling flies, rods, apparel, and specialty gear via the Sisters storefront and shop.flyfishersplace.com (a Shopify storefront), with notable emphasis on Euro Nymphing and Tenkara equipment plus proprietary products like the FFP Metolius Map; (ii) professional guide services offering over 20 distinct trip options across Central Oregon waters (Metolius River, Deschutes River, Crooked River, Fall River, McKenzie River, Cascade Lakes) executed by an 11-guide team; and (iii) hosted international fly fishing expeditions to Argentina, Chile, Belize, and Mexico, priced $4,200-$8,000 per trip, organized via multi-year partnerships with South American and Central American outfitters.

The business model is a hybrid of one-time retail/e-commerce sales and quote-based professional services, with international trips representing a high-margin but lower-volume layer. There is no proprietary technology platform, no API or mobile app, and no disclosed AI capabilities; the website runs on WordPress.com with a Shopify-backed online shop. Distribution is omnichannel but locally concentrated: one physical showroom, the e-commerce site, direct phone bookings, newsletter/email, Facebook, Instagram, and recurring in-person community events (Community Tying Nights, Sisters Quilt Show guide days, presentations at Tetherow Fly Fishing Club in Bend).

The customer base is long-tail consumer/SMB fly fishing enthusiasts, ranging from beginners taking casting lessons to experienced anglers booking international adventures, with no enterprise anchor customers. The most significant intangible asset is Jeff's weekly fishing report content reaching 2,000-3,000 readers per week, which functions as the primary top-of-funnel marketing engine. The company has no institutional funding, no parent company, no subsidiaries, and no disclosed revenue figures, consistent with a founder/owner-operated lifestyle business that has compounded organically over four decades.

Name

FLY FISHER

Legal name

The Fly Fisher's Place

Website

https://flyfishersplace.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fly Fisher's Place is a privately-held, owner-operated destination fly shop in Sisters, Oregon (since 1986) selling fly fishing equipment, offering 20+ guided trip options across Central Oregon, casting instruction, and hosted international trips to Argentina, Chile, Belize, and Mexico.

Ownership category

akta.pro rank

Product category

Fly Fishing Retail and Guide Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Fishing & Angling Charters / Guides (THAAALAD), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)

Keywords

• Fly fishing gear
• Guided fly fishing
• Fly tying lessons
• Fly fishing retail
• Fly fishing travel

Headquarters

HQ city

Sisters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Fly Shop Sales: The company operates a retail fly shop selling fly fishing equipment, flies, apparel, and accessories. They offer products including Czech & Euro Nymphing gear, Tenkara equipment, FFP Metolius Maps, fly fishing hats, t-shirts, and specialty flies.
2. Guide Services: The company offers guided fishing trips throughout Central Oregon on various rivers and lakes including the Metolius River, Deschutes River, Crooked River, Fall River, McKenzie River, and Cascade Lakes. Over 20 different guided trip options are available.
3. Casting Lessons and Schools: The company provides casting lessons, schools, and first cast programs for beginners learning fly fishing.
4. International Travel Trips: The company organizes and leads international fly fishing trips to Argentina, Chile, Belize, and Mexico, with pricing ranging from $4,200 to $8,000 per trip depending on destination and duration.
5. Online Shop Sales: Online sales through shop.flyfishersplace.com for merchandise including maps, flies, and apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Fly Fisher's Place operates a retail fly fishing shop and destination guide service out of Sisters, Oregon, selling flies, rods, apparel, and specialty gear for Euro Nymphing and Tenkara while providing more than 20 guided fly fishing trip options across Central Oregon rivers and lakes, casting instruction, and hosted international fishing expeditions to Argentina, Chile, Belize, and Mexico.

Product overview

The Fly Fisher's Place is a fly fishing retail shop and guide service operating since 1986 in Sisters, Oregon. The business operates as a unified offering combining retail equipment sales (flies, rods, apparel, specialty gear for Euro Nymphing and Tenkara), professional guide services with over 20 trip options across Central Oregon's rivers and lakes, fishing education through casting lessons and schools, and weekly fishing report content. Additionally, the company organizes international fishing travel adventures to Argentina, Chile, Belize, and Mexico. The core value proposition centers on expert local knowledge of regional waters including the Metolius River, Deschutes River system, Crooked River, Fall River, McKenzie River, and the Cascade Lakes.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Fishing Trips

Quantifiable outcome

• Since 1986 (40 years in business)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Blue Bonefish Lodge (Belize)coreStrategic or Co-development Partner · 1 January 2027Lodge in Ambergris Caye, Belize for bonefish, tarpon, and permit fishing. Partnership for May 1-7, 2027 trip. Pricing ranges from $4,200 to $5,000 per week depending on fishing days.
• Southern Loops Fly Fishing (Argentina)coreStrategic or Co-development Partner · 1 January 2026Argentina-based fly fishing outfitter run by Esteban. Partnership for organizing and leading fly fishing trips to Patagonia, Argentina. Rivers include Rio Caleufu, Alumine, Collon Curra, and Chimehuen. Multi-year partnership with trips scheduled through 2027.
• Patagonia Baker Lodge (Chile)coreStrategic or Co-development Partner · 1 January 2026Fine lodge in Chile considered by Jeff to be the finest lodge he has ever stayed. Partnership for February 19-27 trips. Multi-year relationship.
• Magic Waters Lodge (Chile)coreStrategic or Co-development Partner · 1 January 2026Sister lodge to Patagonia Baker Lodge located in Coyhaique, Chile. Over 60 fishing spots accessible from the lodge. Partnership for February 27 to March 6 trips.
• Angling BajaminorStrategic or Co-development Partner · 1 January 2026Baja, Mexico-based fly fishing outfitter partnered with for dorado fishing trips. Run by friend Santi. Partnership for La Ventana, Mexico fishing adventures.
• Mariano (Buenos Aires Golden Dorado Guide)minorStrategic or Co-development Partner · 1 January 2026Golden Dorado fishing guide based in Buenos Aires, Argentina. Offers half-day fishing right in the city with downtown skyline backdrop or backcountry experience 45 minutes north in Tigre.
• Tetherow Fly Fishing ClubminorGTM or Marketing Partner · 1 January 2026Local Bend, Oregon venue where Jeff gives presentations on fly fishing destinations including Argentina. Marketing partnership for educational events.
• Lodging PartnersminorOthersThe company maintains relationships with lodging partners in the Sisters area to accommodate customers visiting for fishing trips. Referenced in the website navigation under Guide Service.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Patagonia: Patagonia is an outdoor apparel and gear brand with significant fly fishing product lines and environmental activism that resonates with the fly fishing community. Adjacent to FFP's customer base and overlapping apparel/footwear product lines.
• Trout Unlimited: Trout Unlimited is the largest coldwater conservation organization in the U.S., focused on protecting trout and salmon habitat including Central Oregon waters like the Deschutes and Metolius. Adjacent to FFP through shared waters and overlapping customer base of conservation-minded fly fishers.
• Sage Manufacturing: Sage is a premier fly rod manufacturer (owned by Far Bank Enterprises, also parent to Redington and Rio) that supplies premium rods to fly shops including FFP. Adjacent to FFP as an upstream supplier and brand whose products FFP retails.

Direct peers

• The Fly Shop: The Fly Shop in Redding, California is a destination fly fishing retail store combined with a guide service and international travel program. It mirrors FFP's hybrid retail + guide + travel model and competes for the same destination fly fishing customer.
• The Blue Quill Angler: The Blue Quill Angler in Evergreen, Colorado operates a fly fishing retail shop with guide services and educational programming. It serves the same hybrid fly shop + guide customer as FFP, anchored in a destination fly fishing region.
• Montana Angler: Montana Angler is a Bozeman, Montana-based fly fishing outfitter offering guided trips, retail, and hosted travel. Closely comparable to FFP's guide + travel model with similar premium pricing on hosted trips.
• Taylor Creek Fly Shop: Taylor Creek Fly Shop in Mammoth Lakes, California combines a destination fly shop with guide services on the Upper Owens, Hot Creek, and other Eastern Sierra waters. Directly comparable hybrid business model and customer type.
• Royal Treatment Fly Fishing: Royal Treatment Fly Fishing is an Orvis-endorsed guide service and fly shop in West Yellowstone, Montana offering guided trips on the Madison, Henry's Fork, and other Western waters. Comparable guide-first operation with retail support.
• Angler's Covey: Angler's Covey in Colorado Springs is a destination fly shop with guide services, casting instruction, and travel programming. Directly comparable hybrid fly shop business serving a destination fly fishing market.

Broad incumbents

• The Orvis Company: Orvis is the largest specialty fly fishing retailer in the U.S. with multiple retail stores, a strong online fly shop, endorsed guide and lodging program, and fly fishing schools. It is the broad incumbent in the fly fishing specialty retail space that FFP operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flyfishersplace
• Instagraminstagram.com/theflyfishersplace
• LinkedInlinkedin.com/company/fly-fishers-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLY FISHER