Goofy Foot Surf School, Inc

Surf Instruction Servicesgoofyfootsurfschool.com

Goofy Foot Surf School, Inc is a privately held West Maui surf school founded in 1994, offering group and private surf lessons plus cultural canoe tours to tourists and visitors in Lahaina, Hawaii.

Company typePrivate
Founded1994
HeadquartersLahaina, United States
Headcount11–50
GTM typeB2C
OfferingServices

Goofy Foot Surf School, Inc firmographics

Firmographics

Name: Goofy Foot Surf School, Inc
Legal name: Goofy Foot Surf School, Inc
Website: https://goofyfootsurfschool.com
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 11–50 employees
Short description: Goofy Foot Surf School, Inc is a privately held West Maui surf school founded in 1994, offering group and private surf lessons plus cultural canoe tours to tourists and visitors in Lahaina, Hawaii.
Ownership category
akta.pro rank

Goofy Foot Surf School, Inc industry classification

Industry

Product category: Surf Instruction Services
NAICS: Sports and Recreation Instruction (61162)
akta.pro primary industry: Surf Schools & Surf Camps (THAAAKAC)
akta.pro secondary industries: Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

Keywords

Surf instruction
Surf lessons
Water sports education
Outdoor recreation services
Canoe tours

Where Goofy Foot Surf School, Inc is headquartered

Location

Headquarters

HQ city: Lahaina
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Goofy Foot Surf School, Inc business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

Surf Lessons: Revenue generated from teaching surfing lessons to individuals and groups. Group lessons are priced at $125 per person, private lessons range from $250-600 depending on configuration.
Cultural Canoe Tours: Revenue from guided cultural canoe tours operated by sister company We Paddle Maui, with tours starting at $79 per person.
Photo Packages: Additional revenue from optional photo packages available for purchase at all lessons for an additional charge.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Group Surf Lessons - 2-hour beginner classes for ages 9 and up
Unit Pricing	Pay-as-you-go	Private Surf Lessons - personalized one-on-one instruction
Unit Pricing	Pay-as-you-go	Cultural Canoe Tour - 60-minute Hawaiian cultural experience

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Goofy Foot Surf School, Inc product offering

Product offering

Core offering

Goofy Foot Surf School provides in-person surf instruction services in West Maui, Hawaii, offering two-hour group surf lessons and personalized private surf lessons for beginners through advanced surfers of all ages. The company also markets a 60-minute Hawaiian cultural canoe tour through its sister company We Paddle Maui, along with optional photo packages purchased at lessons.

Product overview

Goofy Foot Surf School is a single-location surf instruction business offering three distinct service products: Group Surf Lessons ($125 per person, 2-hour beginner classes with max 5 students), Private Surf Lessons ($250-600, personalized one-on-one instruction), and Cultural Canoe Tour ($79+, a 60-minute Hawaiian tradition experience via sister company We Paddle Maui). All services operate from West Maui, with lessons focused on fundamentals, safety, and ocean awareness.

Differentiator

Problem solved

Functional benefit

Brands

We Paddle Maui: Sister company operated by co-owner Fabio Maximino offering 60-minute cultural canoe tours, meeting at Ka'anapali Beach Hotel near Lahaina. Proceeds support Hawaiian non-profit organization Maui Cultural Lands.

Products and services

Group Surf Lessons Two-hour beginner group surf lessons held Monday-Saturday at 8:00 am and 10:30 am in West Maui, priced at $125 per person, with a maximum of 5 students per instructor. Includes modern soft longboards, protective lycra shirts, on-sand instruction, flat water practice, and guided surfing, backed by a satisfaction guarantee (stand up and ride at least one wave or the next lesson is free). Suited to ages 9 and up.
Private Surf Lessons One-on-one personalized surf instruction offered Monday-Saturday at 8:00 am and 10:30 am, priced $250-600 per lesson. Serves beginners through advanced surfers seeking undivided instructor attention, customized coaching, accelerated learning, and maximum wave count. Includes equipment and instruction from a professionally certified instructor.
Cultural Canoe Tour A 60-minute Hawaiian cultural canoe experience starting at $79 per person, offered through sister company We Paddle Maui (owned by Goofy Foot co-owner Fabio Maximino). Meeting point is at Ka'anapali Beach Hotel, north of Lahaina. Shares Hawaiian history and traditions through traditional canoe paddling, suitable for ages 6 and up, with a portion of proceeds supporting the Maui Cultural Lands non-profit.

Quantifiable outcome

100,000+ students successfully taught since 1994
+2 more outcomes

Companies that use Goofy Foot Surf School, Inc

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Goofy Foot Surf School, Inc technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Goofy Foot Surf School, Inc partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

We Paddle MauicoreStrategic or Co-development PartnerSister company owned by Fabio Maximino (co-owner of Goofy Foot). Operates the Cultural Canoe Tour offering 60-minute Hawaiian cultural canoe experiences. Promotes Hawaiian culture and traditions through canoe paddling. Meeting location at Ka'anapali Beach Hotel. A portion of proceeds goes to Maui Cultural Lands non-profit organization.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Goofy Foot Surf School, Inc competitors and assessment

Company assessment

Broad incumbents

Trilogy Excursions: Established Hawaii marine experience operator offering sailing, snorkeling, and cultural tours across multiple islands. Adjacent competitor for the visitor activity day, including the cultural-experience segment where Goofy Foot's canoe tour competes.
Hawaiian Paddle Sports: Maui-based water sports operator offering kayak, snorkel, and eco-tour experiences to visitors. Overlapping in ocean-based instructional experiences and tourist customer base; broader portfolio than Goofy Foot but competes for the same activity-day share of wallet.

Direct peers

Big Wave Dave Surf School: Maui surf school offering lessons, rentals, and beach services to visitors. Direct competitor in the West Maui surf instruction category with similar pricing tiers and beginner-friendly positioning.
Ty Gurney Surf School: Maui-based surf school founded by professional surfer Ty Gurney offering group and private surf lessons to visitors. Direct competitor with the same beginner-friendly West Maui positioning, instructor-led model, and DTC booking flow targeting tourists.
Nancy Emerson Surf School: Long-standing Maui surf school offering lessons for all ages and skill levels. Closely comparable in product mix (group/private beginner lessons), instructor-led delivery, and tourist customer base; also competes for the same West Maui visitor pool.
Hans Hedemann Surf School: Hawaii-based surf school with multiple island locations offering group and private lessons. Comparable in product offering and certified-instructor model, and a relevant peer for any multi-island expansion thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Goofy Foot Surf School, Inc compliance and trust

Trust signal

Compliance3 records

Goofy Foot Surf School, Inc financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Goofy Foot Surf School, Inc leadership team

Management profile

Number of profiles

Profiles2 records

Goofy Foot Surf School, Inc funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Goofy Foot Surf School, Inc M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goofy Foot Surf School, Inc

What does Goofy Foot Surf School, Inc do?

Is Goofy Foot Surf School, Inc a public or private company?

Goofy Foot Surf School, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Goofy Foot Surf School, Inc founded?

Goofy Foot Surf School, Inc was founded in 1994. It employs 11 to 50 people.

Where is Goofy Foot Surf School, Inc based?

Goofy Foot Surf School, Inc is headquartered in Lahaina, United States, in the North America region.

How does Goofy Foot Surf School, Inc make money?

Three revenue lines are on record. Surf Lessons are the primary driver. The others are cultural Canoe Tours and photo Packages.

Who are Goofy Foot Surf School, Inc's main competitors?

Broad incumbents on record are Trilogy Excursions and Hawaiian Paddle Sports. Direct peers are Big Wave Dave Surf School, Ty Gurney Surf School, Nancy Emerson Surf School and Hans Hedemann Surf School.

Does Goofy Foot Surf School, Inc have an API?

No public API is recorded for Goofy Foot Surf School, Inc.

What industry is Goofy Foot Surf School, Inc in?

Goofy Foot Surf School, Inc's product category is Surf Instruction Services. Its primary akta.pro industry code is THAAAKAC, Surf Schools & Surf Camps, with a secondary code of THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps). Its NAICS code is 61162.