Gripp Inredning Ab

What Gripp Inredning Ab does

Gripp Inredning AB is a Swedish custom interior design and fit-out contractor headquartered in Tibro, Sweden. The company delivers end-to-end inredning (interior) solutions for commercial and public-space clients, organized around three integrated service pillars: Design- och konceptutveckling (design and concept development, including measurement, architectural drawings, and 3D modeling), Strategisk projektledning (strategic project management), and Produktion och logistik (production and logistics). Gripp acts as a single point of responsibility from first idea through finished installation, leveraging an in-house design team in Tibro plus a curated network of fine carpentry workshops and specialist subsuppliers covering stone, metal, glass, textile, and graphics production.

The company serves enterprise and institutional clients across hospitality (hotels and restaurants), retail, education, healthcare, corporate offices, and public/civic spaces — with named reference projects including Haga Slott, Stockholms Stadshotell, Wisdome Stockholm at Tekniska Museet, HV71 arena, Landvetter Airport Terminal 3, McDonald's (Sweden and Norway), and TREK Store. Gripp has also developed two proprietary product lines: IMAGIRO (a furniture/objects range introduced during 2020-2021) and CalmStudio (an acoustic pod for focused office work, launched in 2024 in collaboration with Piùdesign and Slalom akustik).

Revenue is generated primarily through one-time, project-based fees for bespoke inredning engagements, supplemented by sales of the proprietary CalmStudio and IMAGIRO product lines. Distribution is exclusively direct, with no resellers or self-serve channels. The company is privately held (Swedish AB designation, organisation number 556732-1038) and operates across Sweden and Norway. Ownership structure, funding history, and financial figures are not publicly disclosed.

Name

Gripp Inredning Ab

Legal name

Gripp Inredning AB

Website

https://grippinredning.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Gripp Inredning AB is a Swedish custom interior design and fit-out contractor based in Tibro that delivers end-to-end bespoke inredning — from design and 3D modeling through production and on-site installation — for enterprise clients in hospitality, retail, education, healthcare, and public spaces across Sweden and Norway, supplemented by its proprietary CalmStudio acoustic pod and IMAGIRO product lines.

Ownership category

akta.pro rank

Product category

Commercial Interior Design & Fit-Out Services

NAICS

Interior Design Services (54141), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)

akta.pro secondary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Commercial interior design
• Custom furniture manufacturing
• Interior fit-out
• Bespoke joinery
• Project-based interiors

Headquarters

HQ city

Tibro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Inredning Projects: Gripp delivers bespoke interior design and fit-out projects on a project-by-project basis. Each project is unique and quoted individually, covering the full lifecycle from measurement and concept design through 3D modeling, construction documentation, production, logistics, and on-site assembly. Revenue is generated as one-time project fees rather than recurring contracts.
2. Specialty Product Sales (Imagiro & CalmStudio): Gripp develops and sells proprietary product lines including Imagiro (furniture/objects) and CalmStudio (acoustic pods). These products are designed and manufactured in-house and sold as standalone or project-integrated solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gripp Inredning AB designs, produces, and installs custom interior environments for commercial and public spaces, covering the entire project lifecycle from initial measurement, architectural drawings, design, and 3D modeling through construction documentation, manufacturing, logistics, and on-site assembly. The company serves enterprise and institutional clients across hospitality, retail, healthcare, education, sports, civic, and corporate office sectors across Sweden and Norway, supplemented by proprietary product lines (CalmStudio acoustic pods, Imagiro furniture/objects).

Product overview

Gripp Inredning Ab operates as a custom interior design and fitting company, not a software company. Their core offering is a comprehensive suite of inredningslösningar (interior solutions) that spans the entire project lifecycle from design to final installation. The company offers three integrated service pillars: (1) Design- och konceptutveckling for measurement, architectural drawings, 3D modeling, and construction planning; (2) Strategisk projektledning for project management, quotes, planning, and optimization; and (3) Produktion och logistik for carpentry, manufacturing partnerships, construction, assembly, and logistics. The company also produces proprietary products including CalmStudio (acoustic pods for focused work environments) and Imagiro (a product line developed during 2020-2021). Projects span hotels, restaurants, offices, schools, retail stores, gyms, healthcare facilities, and public spaces across Sweden and Norway.

Differentiator

Problem solved

Functional benefit

Brands

• IMAGIRO: A proprietary product brand introduced by Gripp Inredning during 2020-2021, specializing in permanent and custom-designed interior products.
• CalmStudio

Products and services

• Design and Concept Development End-to-end concept and design service for clients' commercial interior projects, including on-site measurement, architectural drawings, interior design, 3D modeling, and construction planning for hotels, restaurants, retail, healthcare, schools, and corporate offices.
• Strategic Project Management Strategic project management services covering costing and quoting, project planning, follow-up, finishing, renewal, optimization, and efficiency improvements for each unique interior fit-out engagement, providing clients with a single point of accountability.
• Production and Logistics In-house and partner-based production and on-site installation services including wood and composite carpentry, partner production in stone, metal, glass, textile, and graphic materials, purchasing of furniture and lighting, on-site assembly, storage, and logistics.
• CalmStudio Proprietary Swedish acoustic pod for office and work environments that screens out external noise on a limited footprint, creating a focused work zone. Built with FSC-certified wood and Green Guard-certified sound absorbents and fabrics; fully reusable and recyclable. Developed with Piùdesign and Slalom akustik and manufactured in Tibro. Available in standard and custom sizes with optional lighting, tables, seating cushions, electrical outlets, and curtains.
• Imagiro Proprietary product line of custom-designed interior products developed in-house by Gripp Inredning, introduced during the 2020-2021 pandemic period as the company's first own-brand interior products.

Named customers31 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• PiùdesigncoreStrategic or Co-development PartnerPiùdesign collaborated with Gripp Inredning and Slalom akustik in the development of the CalmStudio acoustic pod product. Gripp manufactures CalmStudio in Tibro while Piùdesign contributed to the product design.
• Slalom akustikcoreStrategic or Co-development PartnerSlalom akustik partnered with Gripp Inredning and Piùdesign to develop the CalmStudio acoustic pod. Slalom provides acoustic materials and expertise, with acoustic fabrics and felts sourced from their catalog.
• Fine Carpentry Workshops (Network)coreOthersGripp maintains partnerships with high-quality fine carpentry workshops for custom woodworking and furniture production. These subsuppliers enable delivery of both craftsman-level bespoke pieces and large-volume orders across varied projects.
• Specialist Production Partners (Stone, Metal, Glass, Textile, Graphics)minorOthersGripp works with a network of specialist partners for stone, metal, glass, textile, and graphic production, covering all material requirements beyond carpentry for complete inredning projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kinnarps: One of Europe's largest office furniture manufacturers, headquartered in Kinnarp, Sweden — overlaps with Gripp in office and public-space interiors but operates at a much larger scale with productized offerings.
• Nola Industrier: Swedish design-led furniture manufacturer for public, office, and outdoor environments — comparable in Scandinavian design ethos and material craftsmanship, though productized rather than project-based.
• Offecct: Tibro-based Swedish office furniture and acoustic product manufacturer (now part of the Kinnarps Group) — direct geographic and product overlap with Gripp's HQ, with a broader product catalog including acoustic pods.
• Swedese: Established Swedish furniture manufacturer known for Scandinavian design craftsmanship — overlaps with Gripp on quality, material expertise, and Nordic commercial-client base, though at much greater scale.
• Lammhults Möbel: Swedish contract furniture manufacturer serving offices, public buildings, and hospitality — comparable Scandinavian commercial furniture supplier with broader product catalog and dealer network than Gripp.

Direct peers

• Input Interiör: Stockholm-based office interior fit-out and design firm serving enterprise and corporate clients across Sweden — directly comparable custom-fit-out model and project-based revenue approach.
• Stocco: Norwegian interior contractor and fit-out specialist serving retail, hospitality, and commercial clients across Scandinavia — directly comparable Nordic interior contractor with similar project-based, multi-vertical model.
• Materia: Swedish interior design and architectural firm delivering concept-to-completion interior solutions for hotels, restaurants, offices, and public spaces — overlapping with Gripp's design-led, full-lifecycle commercial interior offering.
• ABSTRACTA: Swedish manufacturer of acoustic products including office pods, screens, and sound-absorbing furniture — the closest direct competitor to Gripp's CalmStudio product line, with a comparable Nordic customer base and acoustic-engineering focus.

Regional players

• Phonex Interiør: Norwegian interior contractor delivering fit-out and design solutions for commercial clients — comparable project-based interior contractor with a primary Norwegian geographic focus versus Gripp's Swedish base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grippinredning.se
• LinkedInlinkedin.com/company/gripp-inredning
• Instagraminstagram.com/grippinredning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gripp Inredning Ab