Grupa Polmotor

What Grupa Polmotor does

Grupa Polmotor is a privately held, multi-brand automotive dealership group headquartered in Szczecin, Poland, operating in the West Pomeranian Voivodeship since 1992. It holds authorized representation for ten automotive brands — Nissan, Kia, Subaru, Renault, Dacia, Chery, Geely, Mitsubishi, GAC, and ISUZU — through a network of dedicated showrooms, authorized service workshops, body and paint centers, and vehicle inspection stations (SKP) in Szczecin and the Koszalin area (Biesiekierz/Stare Bielice). The group operates the Super Pewniak certified-used sub-brand and runs the Renault ReNew approved-used program, alongside integrated automotive financing (leasing, credit, long-term rental) intermediated through partner banks and insurance products bundled into vehicle sales.

The business model combines transactional revenue streams (new and used vehicle sales at retail prices ranging from roughly 60,000 to 274,000 PLN), recurring aftermarket revenue (authorized mechanical service, body and paint repair, parts and accessories, periodic vehicle inspection), and commission-based income from intermediated financing and insurance. Its go-to-market is a brick-and-mortar showroom model with online inquiry support, fleet sales (Dział Floty) for business customers, and regional brand-building through sports sponsorships (Kia Polmotor Arena tennis naming rights, KS Świt Szczecin, Lotto Chemik Police) and an ambassador relationship with Olympic pole vaulter Monika Pyrek.

Recent strategic activity has been offensive: in 2025 the group added Chery (July) and Mitsubishi (November) to its portfolio, launched the Kia PV5 electric commercial van as a new product line (International Van of the Year 2026), and signed a partnership with BAR Cargolift for wheelchair-accessible vehicle adaptations. Leadership is anchored by President Jacek Przepłąta with Vice Presidents Piotr Olkiewicz and Sebastian Olkiewicz, supported by brand directors and a fleet team.

Name

Grupa Polmotor

Legal name

Polmotor

Website

https://grupapolmotor.pl

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Grupa Polmotor is a privately held Polish multi-brand automotive dealership group based in Szczecin, operating authorized showrooms and service centers for ten vehicle brands (Nissan, Kia, Subaru, Renault, Dacia, Chery, Geely, Mitsubishi, GAC, ISUZU) across the West Pomeranian Voivodeship, serving retail and fleet customers with sales, financing, insurance, and aftermarket services.

Ownership category

akta.pro rank

Headquarters

HQ city

Szczecin

HQ country

Poland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Grupa Polmotor operates authorized dealerships for 10 automotive brands (Nissan, Kia, Subaru, Renault, Dacia, Chery, Geely, Mitsubishi, GAC, ISUZU) and sells new vehicles to retail and fleet customers, generating revenue through vehicle sales at list prices with manufacturer-supported promotions and financing options.
2. Used Vehicle Sales: Sale of certified and non-certified used vehicles through branded outlets Super Pewniak (Polmotor's own brand) and ReNew (Renault's approved used program), with vehicles inspected in authorized workshops and sold with dealer warranty.
3. Vehicle Financing and Insurance Products: The group offers in-house and partner financing solutions including leasing, credit, and long-term rental. These financial products are intermediated for partner banks and leasing companies, generating commission revenue. Insurance products are also offered as part of the sales package.
4. After-Sales Service and Parts: Authorized mechanical service, body and paint repairs, vehicle inspection (SKP), and sale of original parts and accessories. Revenue generated through service labor rates and parts margins across multiple workshop locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Grupa Polmotor operates an authorized multi-brand automotive dealership network in the West Pomeranian Voivodeship of Poland, representing ten brands (Nissan, Kia, Subaru, Renault, Dacia, Chery, Geely, Mitsubishi, GAC, ISUZU). It sells new and certified used vehicles through dedicated showrooms in Szczecin and Koszalin, supported by authorized service workshops, body and paint repair centers, vehicle inspection stations, and bundled financing and insurance products intermediated through partner banks and leasing companies.

Product overview

Grupa Polmotor is a Zachodniopomorskie-based automotive dealership group operating since 1992, representing ten vehicle brands (Nissan, Kia, Subaru, Renault, Dacia, Chery, Geely, Mitsubishi, GAC, and ISUZU). The company operates showrooms and authorized service centers in Szczecin and Koszalin, offering new and used vehicle sales supported by comprehensive automotive services including vehicle financing, insurance, mechanical service, bodywork and paint repair, vehicle inspection stations, and fleet management. The core product portfolio centers on multi-brand vehicle sales, with KIA representing a flagship brand featuring 7-year warranty coverage. Recent expansion includes Mitsubishi (November 2025) and Chery (July 2025) brand additions, extending the portfolio into the Chinese automotive segment. Used vehicle programs include Super Pewniak and ReNew (Renault-certified) offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Super Pewniak: Certified used car program under Grupa Polmotor, offering inspected pre-owned vehicles with documentation and dealer warranty.
• ReNew
• Kia Polmotor Arena

Products and services

• New Car Sales (Multi-Brand) Authorized sale of new passenger vehicles from ten automotive brands (Nissan, Kia, Subaru, Renault, Dacia, Chery, Geely, Mitsubishi, GAC, ISUZU) through dedicated showrooms in Szczecin and Koszalin, with manufacturer warranties up to 7 years.
• KIA Brand Dealership Authorized KIA dealer offering sales, service and support for the full KIA passenger and commercial line-up including Picanto, Stonic, XCeed, K4, Sportage, Sorento, EV3, EV5, EV6 and PV5 commercial vehicles, with a 7-year/150,000 km manufacturer warranty.
• Mitsubishi Brand Dealership Authorized Mitsubishi sales and service point in Szczecin offering ASX compact SUV, Outlander PHEV flagship SUV, and Grandis family SUV, with full sales, financing, and service support and 5-year manufacturer warranty.
• Chery Brand Dealership Authorized Chery dealer offering Tiggo 4, Tiggo 7, Tiggo 8 and Tiggo 9 SUVs in petrol and PHEV variants, with 7-year/150,000 km base warranty and 8-year/160,000 km battery warranty on PHEV models.
• KIA EV3 Electric SUV Fully electric compact SUV with over 600 km WLTP range on the Long Range version, V2L capability, and DC fast charging 10-80% in approximately 30 minutes; available in Standard Range and Long Range battery options.
• KIA PV5 Electric Van Fully electric commercial van for urban logistics and passenger transport; available in cargo and passenger versions with up to 1,000 kg payload capacity and modular body configurations; awarded International Van of the Year 2026.
• Super Pewniak Certified Used Vehicles Polmotor's own certified used car program offering inspected pre-owned vehicles with documented technical condition, VAT invoice, and dealer warranty, available at the dedicated Super Pewniak retail outlet.
• Renault ReNew Approved Used Vehicles Renault-approved certified pre-owned vehicle program operated through Polmotor, offering certified pre-owned Renault vehicles with manufacturer-backed quality standards.
• Authorized Vehicle Service (ASO) Factory-authorized mechanical service facilities offering routine maintenance, advanced repairs, timing belt replacement, computer diagnostics, and genuine parts for all supported brands at multiple workshop locations.
• Body and Paint Repair Center Full bodywork and painting services including accident damage repair, painting, and cashless damage settlement processing with courtesy car provision, operated at multiple locations.
• Vehicle Inspection Station (SKP) Periodic vehicle inspection services for roadworthiness certification at authorized inspection stations in Szczecin, operating on weekdays and Saturdays.
• Automotive Financing Services Comprehensive vehicle financing including leasing, credit, and long-term rental options for both businesses and individuals, intermediated through partner financial institutions.
• Vehicle Insurance Services Automotive insurance products including comprehensive coverage, third-party liability, and extended protection packages offered alongside vehicle purchases.
• Fleet Management Services Dedicated corporate fleet sales and management solutions for business clients including multi-vehicle procurement, corporate leasing, servicing, disposal, and dedicated account management through the Dział Floty team.

Quantifiable outcome

• 7-year factory warranty offered by Kia brand (up to 150,000 km)
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Klub Sportowy Świt SzczecincoreStrategic or Co-development Partner · 1 January 2025Kia Polmotor became the strategic automotive partner of KS Świt Szczecin football club, providing vehicle support for club operations. The partnership was formalized at a signing ceremony at the stadium at ul. Stołczyńska, representing Kia Polmotor's commitment to supporting regional sports development.
• Monika PyrekminorGTM or Marketing Partner · 1 January 2025Olympic pole vaulter Monika Pyrek serves as a Sport Ambassador for Chery Polmotor, promoting the Chery brand through her athletic profile and social media presence.
• Szczeciński Klub Tenisowy (SKT)coreStrategic or Co-development PartnerExclusive automotive partner of the Szczeciński Klub Tenisowy. Kia Polmotor has naming rights to the Kia Polmotor Arena tennis facility (al. Wojska Polskiego 127, Szczecin) and provides vehicle support including Kia K4 Kombi and Kia Sportage for young athletes' training and tournament travel. Multiple vehicle handover events documented.
• Lotto Chemik PoliceminorStrategic or Co-development PartnerExclusive automotive partner of the women's volleyball team Grupa Azoty Chemik Police, one of Poland's leading women's volleyball clubs, based in Police near Szczecin.
• KIA PolskacoreStrategic or Co-development PartnerKIA Polska, the official importer and distributor of Kia vehicles in Poland, provides vehicles, marketing support, training, and brand programs to Grupa Polmotor as its authorized dealer. Robert Kurowski from KIA PBV division attended the Kia PV5 premiere event.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Emil Frey Group: Swiss-headquartered European multi-brand automotive dealer group with operations across multiple countries. Comparable multi-brand authorized dealership model with integrated service operations, though operating at a significantly larger scale across Europe.
• Inchcape plc: Global automotive distributor and retailer operating across multiple continents with multi-brand representation. Comparable as a multi-brand automotive retail operator, though significantly larger and operating in broader geographies with more diversified brand portfolio.
• Pendragon plc: UK-based multi-brand automotive retailer (now part of Lithia Motors) operating franchised dealerships for premium and volume brands. Comparable multi-brand dealership business model with focus on integrated sales, service, and financing operations, though operating in the UK market.

Direct peers

• Duda-Cars: Polish multi-brand automotive dealer group with operations across western and southern Poland representing Mercedes-Benz, Volkswagen, and other brands. Directly comparable multi-brand authorized dealer model with integrated service and financing offerings in the Polish market.
• Grupa Bemo Motors: Polish multi-brand automotive dealership group operating in central and western Poland, representing brands like Toyota, Lexus, BMW, and Hyundai. Directly comparable as a multi-brand authorized dealer with integrated sales, service, and financing operations in the Polish market.
• Sobiesław Zasada Group: Major Polish multi-brand dealer group representing premium and volume brands (Volkswagen, Audi, Porsche, Skoda). Highly comparable as a multi-brand authorized dealer with integrated service operations and a long history in the Polish automotive retail market.
• Grupa PGD (Polish Holding Dealerowy): One of Poland's largest multi-brand automotive dealer groups with nationwide coverage representing Volkswagen Group, Ford, and other marques. Comparable multi-brand dealership business model with similar service integration and fleet offerings in the Polish market.
• British Car Centre: Polish multi-brand dealer group representing British premium brands (Jaguar, Land Rover, Aston Martin). Comparable Polish multi-brand authorized dealer with similar integrated sales and service model, though focused on premium British marques rather than mass-market and Asian brands.

Emerging players

• Auto1 Group SE: European used car e-commerce platform operating across 30+ European markets including Poland. Comparable to Grupa Polmotor's Super Pewniak certified used car program, but with a fundamentally different online platform business model targeting cross-border used car transactions.

Others

• Cox Automotive: Global automotive services company providing dealer technology, remarketing, and used car platform solutions (Manheim, Autotrader, Kelley Blue Book). Adjacent service provider to dealers like Grupa Polmotor — competes in the certified used car space (relevant to Super Pewniak) but does not operate retail dealerships directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAVkAhP2gHXhKhw-VXYHFhg
• Facebookfacebook.com/grupapolmotor
• LinkedInlinkedin.com/company/grupa-polmotor
• Instagraminstagram.com/grupapolmotor

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Polmotor