Grizzly Smith Media
Grizzly Smith Media is a privately held Utah-based video production company providing commercials, documentaries, corporate films, and grip/electric equipment rental plus gaffer services across the Mountain West using mobile 3-ton and 1-ton grip trucks.
- Company typePrivate
- Founded2005
- HeadquartersPleasant Grove, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Grizzly Smith Media does
Grizzly Smith Media is a privately held, founder-led video production services company headquartered in Pleasant Grove, Utah, just south of Salt Lake City. The firm was originally assembled by co-founders Matthew Julander and Mike Hammari in the mid-2000s (firmographic records also list 2019), and was later joined by Cherie Julander. It provides full-service video production including pre-production, cinematography, lighting, grip/electric equipment rental, sound recording, and post-production editing for commercials, documentaries, web series, corporate films, and narrative shorts. Differentiated assets include nearly 20 years of Hollywood film/TV production experience held by Matthew Julander, plus festival awards earned by Cherie Julander as a director and screenwriter (Best Director at the 2020 Trapped Film Festival; Best Film at the 2018 Woodbury Film Festival; Page Awards Semi-Finalist 2020).
The core technology stack is asset-heavy traditional production hardware: a 3-ton Isuzu NPR-HD 16-foot grip truck with a lift gate carrying Studio Carts loaded with specialty lighting (Godox MG1200Bi, Prolycht Orion 675 RGBACL COBs, Quasar Crossfade tubes, Nanlite Forza series, Androokie Industries Pro Large Magnet Kit); a 1-ton Ram Promaster High-Roof Extended grip van with a 1,350-pound lift gate; a Sony mirrorless multi-camera kit (A7SIII, A7III, FS700) with Convergent Design Odyssey 7Q+ RAW recording, DJI Ronin-S gimbal, and Tilta Mirage matte box; and a sound kit centered on a Zoom F6 32-bit float recorder with Audio Technica AT897 shotguns and Sennheiser EW100 lavaliers. Post-production is handled in Adobe Premiere for editing and Adobe After Effects for compositing. No AI/ML capability, software platform, or proprietary IP is disclosed.
The business model is direct-to-customer services with unit-based pricing: $800/day for the 3-ton grip and lighting package ($2,400 weekly for 3+ days), $450/day for the 1-ton package ($1,350 weekly for 3+ days), and $800/day for gaffer services. Customer segments include commercial advertisers, film and entertainment productions, corporate and industrial clients, and non-profit organizations, served across Utah, Colorado, Idaho, Nevada, Arizona, New Mexico, and Wyoming. Customer acquisition runs through a portfolio website (grizzlysmith.com), Instagram, YouTube, Facebook, and direct phone contact. The named customer/logo list (including Forever 21, Gap, People Magazine, Clorox, SAG Awards, Ben's Original, and celebrity interview work) appears to reflect the founders' prior Hollywood portfolio as well as current engagements, and revenue, repeat-rate, and concentration data are not disclosed.
Grizzly Smith Media firmographics
Firmographics- Name
- Grizzly Smith Media
- Legal name
- Grizzly Smith Media
- Website
- https://grizzlysmith.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grizzly Smith Media is a privately held Utah-based video production company providing commercials, documentaries, corporate films, and grip/electric equipment rental plus gaffer services across the Mountain West using mobile 3-ton and 1-ton grip trucks.
- Ownership category
- akta.pro rank
Grizzly Smith Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video Production & Post-Production (BPAFAIAB)
- akta.pro secondary industry
- Live-Action Unit Production (2nd Unit, Pickups, Reshoots) (MPADABAI)
Keywords
Where Grizzly Smith Media is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grizzly Smith Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Equipment Rental: Daily and weekly rental of grip trucks, lighting packages, cameras, sound equipment, and camera support gear. Day rates for 3-Ton package ($800), 1-Ton package ($450), with discounted weekly rates for multi-day bookings.
- Gaffer Services: Professional gaffer services provided by Matthew Julander for lighting and grip operations on film, TV, and commercial productions at $800/day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3-Ton Grip Truck and Lighting Package |
| Unit Pricing | Pay-as-you-go | 1-Ton Grip Van and Lighting Kit |
| Unit Pricing | Pay-as-you-go | Gaffer Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Grizzly Smith Media product offering
Product offeringCore offering
Grizzly Smith Media is a Utah-based video production company that produces commercials, documentaries, web series, corporate films, industrials, and narrative short films. The firm provides pre-production, lighting, cinematography, equipment rental, editing, and compositing services, anchored by two mobile grip/electric packages (3-ton box truck and 1-ton sprinter van) and professional gaffer services led by co-founder Matthew Julander. Post-production is delivered through Adobe Premiere and After Effects, with on-location 4K camera, sound recording, and camera support capabilities packaged for hire by production companies, brands, and organizations across the Mountain West.
Product overview
Grizzly Smith Media is a video production company offering a unified suite of production services centered around their core video production offering for commercials, documentaries, web series, corporate films, and narrative shorts. Their portfolio includes equipment rental packages organized by scale: the 3-Ton Grip Truck with extensive lighting and grip gear for larger productions, the compact 1-Ton Grip Truck for interviews and smaller projects, and standalone 4K videography, sound recording, and camera support packages. All productions benefit from in-house editing (Adobe Premiere) and compositing (Adobe After Effects) capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Full-service video production covering commercials, documentaries, web series, corporate films and industrials, and narrative short films, including pre-production, lighting, cinematography, equipment rental, editing, and compositing. Targeted at brands, agencies, production companies, and organizations in the Mountain West.
- Gaffer with Gear (3-Ton Grip and Electric Package) 3-ton grip and electric package housed in a 16-foot Isuzu NPR-HD box truck with lift gate and curbside door, loaded with professional lighting (Godox MG1200Bi, Prolycht Orion 675 RGBACL COB lights, Quasar Crossfade tubes, Nanlite fixtures, LED fresnels), full grip equipment (Dana Dolly, domes, frames, diffusions), and gear organized on Studio Carts. Bookable at $800/day or $2,400/3-day week. Targeted at commercial, film, and corporate productions needing full-scale lighting and grip support.
- 1-Ton Grip Van Package Compact grip and lighting package in a Ram Promaster High-Roof Extended cargo van with folding 1,350-pound lift gate. Intended for interviews and smaller video projects. Bookable at $450/day or $1,350/3-day week.
- 4K Videography Package Multi-camera 4K video package built around a Sony A7SIII, a Sony A7III, and a Sony FS700 with Convergent Design Odyssey 7Q+ recording monitor, supported by Sony and Canon lenses, DJI Ronin-S gimbal, Tilta Mirage variable ND matte box, and DJI SDR transmission. Ideal for corporate multi-camera projects and as a B- or C-cam on productions using higher-end Sony cinema bodies.
- Sound Recording Services Backup on-location sound recording using a Zoom F6 32-bit float recorder, two Sennheiser lavaliers, a pair of Audio Technica AT897 shotgun microphones, and K-Tek and RODE boom poles. Targeted at productions needing a backup sound mixer on set.
- Editing and Compositing Post-production editing delivered in Adobe Premiere and compositing/visual effects in Adobe After Effects, supporting commercials, documentaries, web series, corporate films, and narrative shorts produced by the company.
- Camera Support and Movement Rental of camera support and movement equipment including Dana Dolly, Cartoni Focus 22 tripod system, Sachtler Video 18 tripod system, Benro H10 tripod, EZ Jib, and various sliders and dollies, available as part of productions booked through Grizzly Smith Media.
Companies that use Grizzly Smith Media
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Grizzly Smith Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Grizzly Smith Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Grizzly Smith Media competitors and assessment
Company assessmentDirect peers
- Clairmont Camera: Camera, lens, and lighting rental house with Hollywood heritage serving feature, episodic, and commercial work. Comparable in production-grade equipment inventory and film/TV client mix.
- Cinequipt: Camera, lighting, and grip rental company with locations across North America serving film, TV, and commercial productions. Direct competitor in the lighting-and-gear-with-crew rental category that defines Grizzly Smith's core package.
- Keslow Camera: One of the largest camera, lighting, and grip equipment rental houses serving film, television, and commercial production. Directly comparable to Grizzly Smith's grip-truck-with-gaffer offering, though operating at a vastly larger fleet scale and primarily out of Los Angeles.
- Rule Boston Camera: Northeast US-based camera and lighting rental house serving commercials and feature productions. Comparable in offering professional gear packages paired with optional crew, the model Grizzly Smith uses with its gaffer-with-gear packages.
- Hand Held Films: Camera and equipment rental house serving narrative and commercial production. Comparable product offering to Grizzly Smith's 4K camera packages and grip services, with a similar mix of cinema and commercial clientele.
- Otto Nemenz International: Long-established camera and lens rental facility serving feature film and high-end commercial productions. Comparable moat of premium equipment inventory and a clientele of brand/celebrity-tier projects akin to Grizzly Smith's Hollywood-adjacent customer base.
- Band Pro Film & Digital Inc. Premium camera, lighting, and monitor equipment sales and rental company serving professional cinematographers. Overlaps with Grizzly Smith's high-end 4K camera packages (Sony A7SIII, FS700) and pro lighting tools.
- Keslow Camera (commercial division) / Sim International: International equipment rental provider for motion picture and television production, including lighting and grip packages. Overlaps directly with Grizzly Smith's grip truck and lighting kit rentals.
Broad incumbents
- Light Iron: Post-production services company offering editing, color, and finishing for film, episodic, and commercial clients. Comparable to Grizzly Smith's post-production/editing service line, though at significantly larger scale with a Panavision parent.
Regional players
- Red Bison Media Group: Regional video production company serving the Mountain West with commercial and corporate video services. Most direct comparable for Grizzly Smith's commercial/corporate video production segment in Utah and adjoining states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Grizzly Smith Media social profiles
Digital presenceGrizzly Smith Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grizzly Smith Media leadership team
Management profileNumber of profiles
Profiles3 records
Grizzly Smith Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grizzly Smith Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grizzly Smith Media
What does Grizzly Smith Media do?
Grizzly Smith Media is a Utah-based video production company that produces commercials, documentaries, web series, corporate films, industrials, and narrative short films. The firm provides pre-production, lighting, cinematography, equipment rental, editing, and compositing services, anchored by two mobile grip/electric packages (3-ton box truck and 1-ton sprinter van) and professional gaffer services led by co-founder Matthew Julander. Post-production is delivered through Adobe Premiere and After Effects, with on-location 4K camera, sound recording, and camera support capabilities packaged for hire by production companies, brands, and organizations across the Mountain West.
Is Grizzly Smith Media a public or private company?
Grizzly Smith Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grizzly Smith Media founded?
Grizzly Smith Media was founded in 2005. It employs 1 to 10 people.
Where is Grizzly Smith Media based?
Grizzly Smith Media is headquartered in Pleasant Grove, United States, in the North America region.
How does Grizzly Smith Media make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are gaffer Services.
Who are Grizzly Smith Media's main competitors?
Direct peers on record are Clairmont Camera, Cinequipt, Keslow Camera, Rule Boston Camera, Hand Held Films, Otto Nemenz International, Band Pro Film & Digital Inc. and Keslow Camera (commercial division) / Sim International. Light Iron is listed as a broad incumbent. Red Bison Media Group is listed as a regional player.
Does Grizzly Smith Media have an API?
No public API is recorded for Grizzly Smith Media.
What industry is Grizzly Smith Media in?
Grizzly Smith Media's product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAB, Video Production & Post-Production, with a secondary code of MPADABAI, Live-Action Unit Production (2nd Unit, Pickups, Reshoots). Its NAICS code is 51211 and its SIC code is 7812.