Giocampus

Name

Giocampus

Legal name

CUS PARMA A.S.D.

Website

https://giocampus.it

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Children's Educational Wellness Services

NAICS

Other Schools and Instruction (6116), Educational Support Services (611710), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG), Health Promotion, Prevention & Wellness Education (EDALAFAF), Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Children physical education
• Nutritional education programs
• School wellness initiatives
• Summer camp programs
• Inclusive education services

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Summer Camp Fees (Giocampus Estate): Weekly enrollment fees charged to families for summer camp programs. Price is €150 per week with sibling discounts and special rates for alliance partner employees.
2. Winter Program Fees (Giocampus Neve): Seasonal ski and snow activity program fees charged to families. Price is €535 for the 2025/26 season including accommodation and instruction.
3. Corporate Sponsorship and Public Funding: Funding from private companies and public institutions through the Educational Alliance partnership model

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Giocampus delivers a year-round educational wellness project for children ages 5-14 structured around four disciplines: movement education, food/nutritional education, environmental sustainability, and social inclusion. The offering is delivered through three seasonal programs (school-year Scuola, winter Neve ski program, and summer Estate camp) plus targeted sub-programs (Insieme for children with disabilities, Nuoto for swimming, Green for environmental education, Fiabe Motorie for motor storytelling, and Casa Ecologica for ecological practices), led by specialized instructors (Maestri del Movimento and Maestri del Gusto) and supported by a Scientific Committee from the University of Parma.

Product overview

Giocampus is a comprehensive educational wellness project for children aged 5-14, structured across three main seasonal programs: Giocampus Scuola (year-round school-based activities), Giocampus Neve (winter skiing program), and Giocampus Estate (summer camp). The project is unified by two core educational pillars—Maestri del Movimento (Movement Teachers) and Maestri del Gusto (Taste Teachers)—who deliver physical education and nutritional guidance across all phases. Supporting programs include Giocampus Insieme (inclusion for children with disabilities), Giocampus Nuoto (swimming), Giocampus Green (environmental education), Fiabe Motorie (motor storytelling), and Casa Ecologica (ecological practices). The program operates under an Educational Alliance of public and private partners and is supervised by a Scientific Committee from the University of Parma.

Differentiator

Problem solved

Functional benefit

Products and services

• Giocampus Scuola Year-round school-based educational program providing physical activity and nutritional education in primary schools across Parma and surrounding municipalities, running from October to May. Delivered free to public schools via the Educational Alliance and reaching all 53 school buildings in Parma and 8 provincial municipalities.
• Giocampus Neve Week-long residential winter ski program hosted at Alpe Cermis ski resort in Cavalese (Trentino), in partnership with the Scuola Italiana di Sci Cermis Cavalese. Priced at €535 for the 2025/26 season, with 21 program turns organized from December 2025 to March 2026.
• Giocampus Estate 14-week summer day-camp program held at the University of Parma campus from June to September for children ages 5-14, offering sports activities, nutritional education, and environmental awareness. Priced at €150 per week with sibling discounts and alliance-partner employee rates.
• Giocampus Insieme Inclusion program providing weekly motor activity sessions throughout the school year for children with disabilities or in conditions of fragility, with adapted physical activities and expert support to facilitate social integration. Delivered in partnership with CIP Emilia Romagna.
• Giocampus Nuoto Swimming program bringing primary school students to SportCenter Ercole Negri pool for lessons including synchronized swimming and water polo activities.
• Giocampus Green Environmental sustainability education program for middle school students, teaching ecological practices through hands-on activities and urban reforestation projects in collaboration with Kilometro-VerdeParma, Consorzio Ricrea, FLO spa, and Gruppo Iren.
• Fiabe Motorie (Motor Fairy Tales) Storytelling project for 4th and 5th grade students combining narrative with motor activities, where students create and perform original fairy tales related to movement, nutrition, sustainability, and inclusion.
• Casa Ecologica Ecological house educational space teaching sustainable practices through the principles of Recovery, Reuse, and Recycling, along with energy awareness activities in collaboration with Gruppo Iren and X3 Energy.

Quantifiable outcome

• Parma is one of the best cities in Emilia Romagna for low childhood obesity levels
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Inerti CavozzaminorGTM or Marketing Partner · 26 January 2026New environmental services company joining the Educational Alliance to contribute sustainability education expertise.
• CONADminorGTM or Marketing Partner · 1 December 2021Major retail chain partner providing support for Giocampus programs through the Educational Alliance.
• CONAIminorGTM or Marketing Partner · 1 December 2021National packaging consortium partner supporting environmental education initiatives within Giocampus programs.
• Kilometro-VerdeParmaminorStrategic or Co-development Partner · 1 November 2021Urban forestry organization collaborating on Giocampus Green environmental education in secondary schools.
• Dallara AcademyminorGTM or Marketing Partner · 1 October 2019Engineering and motorsport academy joining as new Educational Alliance partner to enrich STEM and physical education offerings.
• Consorzio RicreaminorGTM or Marketing Partner · 1 October 2019National steel packaging recycling consortium supporting Giocampus Green sustainability education programs.
• YB Culture ExchangeminorStrategic or Co-development Partner · 1 March 2018Italian-Chinese cultural exchange organization exploring potential expansion of Giocampus model to China.
• CUS Parma A.S.D.coreStrategic or Co-development Partner · 1 January 2000Central organizational partner and legal entity managing Giocampus. CUS Parma provides infrastructure, staff, and administrative support for the educational alliance.
• BarillacoreStrategic or Co-development PartnerFounding partner and major sponsor since the project's inception. Barilla contributes financial support, expertise in food/nutrition, and access to Academia Barilla facilities.
• Comune di Parma (Municipality of Parma)coreStrategic or Co-development PartnerPublic sector anchor partner providing institutional support, school access, and municipal funding for Giocampus Scuola programs.
• University of ParmacoreStrategic or Co-development PartnerAcademic partner providing scientific oversight, research collaboration, and access to university facilities and faculty.
• Gruppo IrenminorGTM or Marketing PartnerMulti-utility company supporting sustainability education, including the Ecological House project.
• FLO spaminorGTM or Marketing PartnerPlastic packaging manufacturer supporting Giocampus with recycling education and Creative Recycling Lab activities.
• X3 EnergyminorGTM or Marketing PartnerEnergy company supporting the Ecological House project and energy consumption education.
• CONI Emilia RomagnaminorStrategic or Co-development PartnerItalian National Olympic Committee regional branch supporting sports and physical education initiatives.
• CIP Emilia RomagnaminorStrategic or Co-development PartnerItalian Paralympic Committee regional branch supporting Giocampus Insieme inclusive sports programs.
• Ufficio Scolastico ProvincialecoreStrategic or Co-development PartnerProvincial school authority providing institutional endorsement and coordination for Giocampus in schools.
• Madegus (Maestri del Gusto)coreStrategic or Co-development PartnerUniversity spin-off providing specialized food education instructors (Masters of Taste) for all Giocampus programs.
• Alpe Cermis - Scuola Italiana di ScicoreChannel Partner/ Reseller/ DistributorSki resort and ski school providing facilities and professional instruction for Giocampus Neve winter programs for 20+ years.
• SportCenter / Centro Sportivo Ercole NegriminorChannel Partner/ Reseller/ DistributorSports facility hosting Giocampus Nuoto swimming programs with three pools for aquatic activities.
• Azienda Ospedaliero-Universitaria di ParmaminorStrategic or Co-development PartnerUniversity hospital providing pediatric medical support for Giocampus summer camp activities.
• Parma CalciominorGTM or Marketing PartnerLocal football club collaborating on sports education and physical activity initiatives.
• Teatro RegiominorGTM or Marketing PartnerHistoric opera house in Parma providing cultural education partnership and venue access.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CONI (Comitato Olimpico Nazionale Italiano): Italian National Olympic Committee running broad youth sport and school-based physical education initiatives nationwide. Comparable as a higher-level stakeholder in Italian youth sports education with CONI Emilia Romagna actively partnering with Giocampus.
• UNICEF Italia: National committee of global child welfare organization, running school-based child wellness and rights programs across Italy. Comparable in child well-being mission and school-based delivery, though at much greater scale.
• Save the Children Italia: Italian non-profit running educational, health, and inclusion programs for children, including school-based initiatives addressing poverty and wellbeing. Comparable in child-focused education and inclusion programming delivered through school channels.

Direct peers

• Junior Achievement Italia: Italian non-profit delivering structured educational programs directly in schools to youth, funded by corporate sponsors and institutional partners. Comparable in school-based delivery model, non-profit structure, and public-private funding approach.
• Fondazione Milan: Italian non-profit foundation delivering sports education and social inclusion programs for children and youth through school partnerships and public-private funding. Highly comparable in target audience (children), methodology (sport-as-education), and public-private partnership model.
• CUS Torino: University sports center in Turin delivering youth sports and educational programs. Comparable to CUS Parma's operational and organizational model under which Giocampus is housed.
• Special Olympics Italia: Italian branch delivering sports-based inclusion programs for children and adults with intellectual disabilities, partnering with schools and supported by CIP (Italian Paralympic Committee). Directly comparable to Giocampus Insieme's inclusion through adapted physical activity.
• CUS Bologna: University sports center (CUS) affiliated with University of Bologna, operating youth and community sports programs. Comparable organizational structure (university-affiliated CUS running educational athletic programming) similar to CUS Parma's hosting of Giocampus.

Emerging players

• Slow Food Italia: Italian branch of the global food education movement, running school-based food education and sustainability programs. Comparable in food education and sustainability pillars of Giocampus's curriculum.
• Barilla Foundation: Corporate foundation of Giocampus's founding partner, focused on food education and sustainable nutrition. Comparable in nutrition education mission and adjacent to Giocampus's Gusto pillar (Taste Masters).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/giocampus
• Facebookfacebook.com/giocampusofficial
• Instagraminstagram.com/giocampus_official
• LinkedInlinkedin.com/company/giocampus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giocampus