Great Lakes Therapy House Calls
Great Lakes Therapy House Calls is a Traverse City, Michigan-based, privately owned provider of Medicare-certified home healthcare, in-home house-call therapy, and outpatient rehabilitation services, serving homebound and non-homebound patients across five northern Michigan counties.
- Company typePrivate
- Founded2003
- HeadquartersTraverse City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Great Lakes Therapy House Calls does
Great Lakes Therapy House Calls, doing business as Great Lakes Home Healthcare, House Calls & Physical Therapy, is a privately held, locally owned provider of rehabilitative and skilled-nursing services headquartered in Traverse City, Michigan. Founded in 2003 by physical therapist Jim Harvey, MSPT, MSA after his tenure at Munson Medical Center, the company operates a three-branch care model: (1) a Medicare-certified Home Healthcare division delivering skilled nursing, physical, occupational, and speech therapy plus medical social work and home health aide services to homebound patients; (2) a House Calls division providing in-home PT/OT/SLP to non-homebound patients; and (3) two outpatient clinic locations — Great Lakes Therapy at Orchard Creek (co-located inside Orchard Creek Senior Living, with aquatic therapy and specialized programs including LSVT BIG for Parkinson's and Saebo for neurological arm/hand recovery) and Great Lakes Therapy at New Approaches Center. The licensed clinical staff comprises registered nurses, physical therapists, occupational therapists, speech therapists, medical social workers, and home health aides, and the company reports serving thousands of patients since inception.
The company monetizes through insurance reimbursement (Medicare and most major payors) across all three service lines, with no additional fees charged for House Calls services. Go-to-market relies primarily on physician, primary-care, and hospital referrals — augmented by direct patient inquiries — and the company serves Grand Traverse County plus Antrim, Benzie, Leelanau, and Kalkaska counties in northern Michigan. Specialty programs (Aqua Therapy, LSVT BIG, Saebo) and the embedded Orchard Creek Senior Living presence constitute the primary points of clinical differentiation, supported by a continuity-of-care model in which the same therapists follow patients across home health, house calls, and outpatient settings.
The business is founder-led, with no institutional investors, no parent company, no funding rounds, no M&A activity, and no recorded leadership changes in the source material. Headcount stands at approximately 50 employees across the two clinics and field-based service operations. The company has no mobile app, no public API or SDK, and no AI/ML components referenced in available materials.
Great Lakes Therapy House Calls firmographics
Firmographics- Name
- Great Lakes Therapy House Calls
- Legal name
- Great Lakes Home Healthcare, House Calls & Physical Therapy
- Website
- https://greatlakesphysicaltherapytc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Great Lakes Therapy House Calls is a Traverse City, Michigan-based, privately owned provider of Medicare-certified home healthcare, in-home house-call therapy, and outpatient rehabilitation services, serving homebound and non-homebound patients across five northern Michigan counties.
- Ownership category
- akta.pro rank
Great Lakes Therapy House Calls industry classification
Industry- Product category
- Home Health and Rehabilitation Therapy Services
- NAICS
- Home Health Care Services (6216), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro industry
- Skilled Home Health Therapy Services (PT/OT/SLP)Home Health Physical Therapy & Mobile PTHome & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective ExerciseNeurological Rehabilitation Therapy In-Home (e.g., Stroke, Parkinson’s)Home & Personal Services/Elder Care & In-Home Care Services/Rehabilitation Therapy (PT/OT/SLP) In-HomePost-Acute / Post-Surgical In-Home RehabHome & Personal Services/Elder Care & In-Home Care Services/Rehabilitation Therapy (PT/OT/SLP) In-Home
Keywords
Where Great Lakes Therapy House Calls is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Great Lakes Therapy House Calls business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Services Reimbursement: The company is a Medicare certified provider and accepts most insurances for Home Healthcare, House Calls and Therapy Clinics. Revenue is generated through insurance reimbursement for skilled nursing care, physical therapy, occupational therapy, speech therapy, and home health aide services provided to patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-based healthcare services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Great Lakes Therapy House Calls product offering
Product offeringCore offering
Great Lakes Therapy House Calls provides in-home and outpatient nursing, rehabilitation, and therapy services across northern Michigan. The company operates a complete continuum of rehabilitative care spanning Medicare-certified Home Healthcare (skilled nursing, physical, occupational, speech therapy, medical social work, home health aide care) for homebound patients, House Calls therapy for non-homebound patients, and two outpatient therapy clinics (Orchard Creek and New Approaches Center) in Traverse City.
Product overview
Great Lakes Home Healthcare, House Calls & Physical Therapy operates as a unified healthcare services company with three interconnected branches providing a complete continuum of rehabilitative care. The core offering consists of Home Healthcare (Medicare-certified skilled nursing and therapy for homebound patients) and House Calls (in-home therapy for non-homebound patients), which seamlessly transition patients as they graduate from home-bound status. The company also operates two outpatient clinic locations: Great Lakes Therapy at Orchard Creek (offering aquatic therapy within Orchard Creek Senior Living) and Great Lakes Therapy at New Approaches Center (specializing in personalized rehabilitation strategies). All services are delivered by licensed registered nurses, physical therapists, occupational therapists, speech therapists, medical social workers, and home health aides.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Healthcare Medicare-certified skilled nursing and therapy services provided in the homebound patient's residence. Includes skilled nursing care (post-hospitalization, wound care, wound VAC, Unna boot care, catheter and ostomy care, medication management, patient education), physical therapy, occupational therapy, speech therapy, medical social services, and home health aide assistance. Available to patients under physician care who meet Medicare's homebound definition following acute care hospital discharge or for rehabilitation needs.
- House Calls In-home therapy services (physical, occupational, and speech therapy) available to non-homebound patients seeking the convenience of therapy at home. Available to individuals without transportation, those who don't drive in winter, or anyone preferring home-based therapy. Therapists arrive fully prepared with necessary equipment. Services cover non-surgical back and neck pain, pre- and post-orthopedic surgery rehab, total joint replacements, balance and gait disorders, fall risks, athletic injuries, stroke rehab, and neurological disorders. No additional fees or charges. Serves Grand Traverse County and surrounding counties (Antrim, Benzie, Leelanau, and Kalkaska).
- Great Lakes Therapy at Orchard Creek
Quantifiable outcome
- Helped thousands of patients to live and feel better
Companies that use Great Lakes Therapy House Calls
Customer profileSegments4 records
Ideal customer profiles3 records
Great Lakes Therapy House Calls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Great Lakes Therapy House Calls partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Great Lakes Therapy House Calls competitors and assessment
Company assessmentRegional players
- Munson Home Health: Hospital-affiliated home health division of Munson Healthcare, the same Traverse City system where founder Jim Harvey previously worked. Operates in the same northern Michigan geography and serves Medicare homebound patients, making it the most directly overlapping local competitor.
Broad incumbents
- Corewell Health At Home: Formerly Spectrum Health At Home, the home health and hospice arm of Corewell Health (a large Michigan health system). Operates skilled nursing and therapy services across western Michigan, overlapping with Grand Lakes' service area and patient mix.
- Amedisys: One of the largest U.S. home health and hospice operators, with broad Medicare-certified skilled nursing and therapy services. Comparable to Great Lakes' Medicare-certified home health division at scale and demonstrates the national competitive threat in the segment.
- LHC Group (Optum): National home health, hospice, and home-based care provider now part of Optum. Operates a Medicare-certified skilled home health platform directly comparable to Great Lakes' Home Healthcare division, both in clinical scope and reimbursement model.
- Encompass Health: Major operator of inpatient rehabilitation hospitals and home health and hospice services. Directly comparable home health and post-acute therapy offering, and represents the kind of scaled, multi-modality competitor that could pressure regional independents.
- Enhabit: Home health and hospice spinoff of Encompass Health, focused exclusively on Medicare-certified skilled home health and therapy. Closest pure-play comparability to Great Lakes' Home Healthcare division in terms of clinical model and payer mix.
- Bayada Home Health Care: Large, multi-state home health provider offering skilled nursing, PT/OT/SLP, and home health aide services. Comparable to Great Lakes' full Medicare-certified home health service line and represents a private, mission-driven operator of similar size and scope.
- Select Physical Therapy (Select Medical): Outpatient physical therapy arm of Select Medical, one of the largest U.S. providers of PT, OT, and speech therapy. Comparable to Great Lakes' clinic-based therapy services, including specialty rehab programs, and represents scaled competition in the outpatient therapy segment.
Direct peers
- Interim HealthCare: Franchised home health, hospice, and personal care provider with Medicare-certified skilled nursing and therapy services in markets of similar size to Grand Traverse. Directly comparable in operating model, payer mix, and continuum of in-home care services.
- ATI Physical Therapy: Large outpatient physical therapy operator with broad specialty programs (including neurological and post-surgical rehab). Comparable to Great Lakes' outpatient clinic business model at Orchard Creek and New Approaches, particularly in specialty therapy differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Great Lakes Therapy House Calls social profiles
Digital presenceGreat Lakes Therapy House Calls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Lakes Therapy House Calls leadership team
Management profileNumber of profiles
Profiles4 records
Great Lakes Therapy House Calls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Lakes Therapy House Calls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Lakes Therapy House Calls
What does Great Lakes Therapy House Calls do?
Great Lakes Therapy House Calls provides in-home and outpatient nursing, rehabilitation, and therapy services across northern Michigan. The company operates a complete continuum of rehabilitative care spanning Medicare-certified Home Healthcare (skilled nursing, physical, occupational, speech therapy, medical social work, home health aide care) for homebound patients, House Calls therapy for non-homebound patients, and two outpatient therapy clinics (Orchard Creek and New Approaches Center) in Traverse City.
Is Great Lakes Therapy House Calls a public or private company?
Great Lakes Therapy House Calls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Great Lakes Therapy House Calls founded?
Great Lakes Therapy House Calls was founded in 2003. It employs 11 to 50 people.
Where is Great Lakes Therapy House Calls based?
Great Lakes Therapy House Calls is headquartered in Traverse City, United States, in the North America region.
How does Great Lakes Therapy House Calls make money?
One revenue line is on record: healthcare Services Reimbursement.
Who are Great Lakes Therapy House Calls's main competitors?
Munson Home Health is listed as a regional player. Broad incumbents are Corewell Health At Home, Amedisys, LHC Group (Optum), Encompass Health, Enhabit, Bayada Home Health Care and Select Physical Therapy (Select Medical). Direct peers are Interim HealthCare and ATI Physical Therapy.
Does Great Lakes Therapy House Calls have an API?
No public API is recorded for Great Lakes Therapy House Calls.
What industry is Great Lakes Therapy House Calls in?
Great Lakes Therapy House Calls's product category is Home Health and Rehabilitation Therapy Services. Its primary akta.pro industry code is HLADAFAE, Skilled Home Health Therapy Services (PT/OT/SLP), with a secondary code of HSADAIAO, Home Health Physical Therapy & Mobile PT. Its NAICS code is 6216 and its SIC code is 8082.