Calmer Inc

What Calmer Inc does

Calmer Choice is a 501(c)(3) nonprofit organization (EIN 27-2836997) founded in 2010 by parent Fiona Jensen to deliver evidence-based mindfulness education to elementary school classrooms. For 15 years the organization served children, educators, and school communities on Cape Cod, Massachusetts and surrounding regions, providing an innovative research-validated mindfulness curriculum, professional training programs for educators, and ongoing mentorship services to support classroom implementation. The curriculum was studied and validated by researchers at MIT, Tufts, Yale, and Harvard, positioning the organization as an early pioneer in the mindfulness-in-schools sector.

The organization's core offering is an evidence-based mindfulness education curriculum specifically designed for elementary school classrooms, focused on building resilience, compassion, and wellbeing in children. Delivery occurs through direct partnerships with schools via in-person classroom instruction, educator training, and sustained mentorship — making Calmer Choice a service-based content provider rather than a software platform. There are no disclosed digital products, applications, or technology infrastructure components beyond the curriculum itself.

Calmer Choice operated as a donation- and grant-funded nonprofit, with revenue mechanics tied to charitable contributions rather than priced subscriptions or contracts (though prior data tagged the model as recurring in nature). Go-to-market was community-led, relying on direct school partnerships and word-of-mouth within the regional education community. In Spring 2025, the Board of Directors paused operations after determining the existing program approach and business model were no longer sustainable. The organization is currently relaunching under a new structure called The Movement for Flourishing Schools (flourishingschools.org), repositioning to serve school leaders with pathways for meaningful change rather than direct classroom delivery.

Name

Calmer Inc

Legal name

Calmer Choice

Website

https://calmerchoice.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Calmer Choice is a Massachusetts-based 501(c)(3) nonprofit that delivered evidence-based mindfulness education curricula, educator training, and mentorship to elementary schools on Cape Cod and surrounding regions for 15 years before pausing operations in Spring 2025 to relaunch as The Movement for Flourishing Schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Osterville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Non-profit Funding Model: As a 501(c)(3) non-profit organization (EIN 27-2836997), Calmer Choice operated primarily through charitable donations and grants rather than traditional revenue-generating activities. The organization provided evidence-based mindfulness education programs to schools on Cape Cod, MA and surrounding regions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Calmer Choice delivers evidence-based mindfulness education to elementary school classrooms through a proprietary curriculum, educator training programs, and ongoing mentorship services. The programs are designed to build resilience, foster compassion, and nurture wellbeing in children and the adults who support them across schools on Cape Cod, MA and surrounding regions. Founded in 2010, the organization served children and school communities for 15 years before pausing operations in Spring 2025 ahead of a relaunch as The Movement for Flourishing Schools.

Product overview

Calmer Choice was a single-focus nonprofit organization providing evidence-based mindfulness education programs to elementary schools. The organization offered three interconnected services: a research-backed mindfulness curriculum for classrooms, professional training programs for educators, and ongoing mentorship to support implementation. Following a pause in operations in Spring 2025, the organization is undergoing a transformation and relaunch under a new structure called 'The Movement for Flourishing Schools.'

Differentiator

Problem solved

Functional benefit

Products and services

• Mindfulness Education Curriculum Evidence-based mindfulness curriculum developed specifically for elementary school classrooms, focused on mindfulness, resilience, compassion, and wellbeing for children and those who support them. Studied and validated by researchers at MIT, Tufts, Yale, and Harvard.
• Mindfulness Training Programs Training services delivered to educators and school staff to implement mindfulness practices in elementary school settings across Cape Cod, MA and surrounding regions.
• Mentorship Services Ongoing mentorship support for teachers and school personnel to sustain mindfulness practices and build resilience within school communities.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Committee for Children: Committee for Children is a leading global nonprofit focused on social-emotional learning (SEL) in K-12 schools, with evidence-based curricula, training, and research partnerships. It is directly comparable as a nonprofit delivering evidence-based SEL/wellness programs to elementary schools.
• Inner Explorer: Inner Explorer delivers daily mindfulness practices to K-12 classrooms via a structured, evidence-based program. It is a direct peer because it competes for the same school-based mindfulness curriculum budget as Calmer Choice with a similar research-backed delivery model.
• Move This World: Move This World provides social-emotional learning programs for K-12 schools, with daily SEL practices and educator training. It is directly comparable to Calmer Choice in both the K-12 SEL curriculum space and the educator training/mentorship model.
• Mindful Schools: Mindful Schools is a nonprofit that trains educators and provides mindfulness curriculum for K-12 classrooms, directly mirroring Calmer Choice's core offering and target buyer (schools and teachers). It is the most comparable peer in mission, structure, and delivery model.
• Open Circle (Wellesley College): Open Circle is an evidence-based SEL program for elementary schools developed at Wellesley College, providing curriculum and professional development. It is directly comparable as a research-backed, university-validated K-5 SEL/character program delivered to schools with educator training components.
• Yale Center for Emotional Intelligence (RULER): RULER is an evidence-based SEL approach developed at Yale that provides tools and training for K-12 schools to build emotional intelligence. It is a direct peer given its university-backed, research-validated curriculum for school communities and its overlap with Calmer Choice's mindfulness/resilience focus.
• Generation Mindful: Generation Mindful offers SEL and mindfulness tools, toys, and curriculum for early childhood and elementary classrooms. It competes directly for the same elementary mindfulness/wellness budget and shares Calmer Choice's educator-facing delivery model.

Others

• CASEL (Collaborative for Academic, Social, and Emotional Learning): CASEL is the leading research and advocacy organization for SEL in education, setting frameworks used by schools worldwide. It is comparable as the field-defining ecosystem player that shapes procurement criteria for programs like Calmer Choice's.

Broad incumbents

• Calm Schools: Calm Schools provides mindfulness and mental wellness content to K-12 institutions as part of the broader Calm consumer brand. It is comparable as a scaled incumbent serving the same school buyers with mindfulness content, but with a digital, subscription-driven delivery model rather than in-person curriculum.
• Headspace for Education: Headspace for Education is a scaled, well-capitalized incumbent offering mindfulness and mental health content to schools and universities. It is comparable as a broader incumbent competing for the same K-12 mindfulness procurement budgets as Calmer Choice, but with vastly more resources and a digital-first delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Customer concentration

• LinkedInlinkedin.com/company/calmerchoice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calmer Inc