GreenKayak
GreenKayak is a Copenhagen-based environmental NGO that provides free kayak trips across Denmark, Germany, Norway, and Sweden in exchange for volunteer ocean cleanup and social media sharing, funded by donations and corporate team-building packages.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GreenKayak does
GreenKayak is an environmental NGO founded in 2017 by Tobias Weber-Andersen and headquartered in Copenhagen, Denmark. The organization operates a mobile app-based booking platform through which users reserve free kayak trips in coastal waters across Denmark, Germany, Norway, and Sweden. In exchange for free access, paddlers collect ocean waste during their trip and share the experience on social media using the #GreenKayak hashtag. The core technology is a self-serve mobile app and country-specific booking flow that supports over 25,600 cumulative volunteers and 42,187 KG of waste removed (with an alternate homepage figure citing 111,730 volunteers and 172 tons).
The business model is donation-funded for the individual volunteer offering, supplemented by paid Corporate Team Building packages segmented by group size (0-20, 20-40, 40+ participants), a merchandise shop, and institutional partnerships. GreenKayak maintains strategic alliances with the City of Hamburg, One Percent for the Planet, the Norway Fisheries Museum, and has been cited by the European Environment Agency as an exemplary local initiative. Distribution is community-led, relying on country-specific Facebook groups, Instagram user-generated content, and word-of-mouth rather than paid acquisition.
The organization is a small nonprofit (1-10 employees) with no disclosed revenue, funding rounds, or financial metrics. Its competitive positioning rests on a unique free-for-action exchange model, an active Nordic volunteer community, and endorsements from municipal and European environmental authorities. Revenue diversification is limited to donations, corporate teambuilding events, and merchandise, with no SaaS, licensing, or programmatic income disclosed.
GreenKayak firmographics
Firmographics- Name
- GreenKayak
- Legal name
- GreenKayak
- Website
- https://greenkayak.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GreenKayak is a Copenhagen-based environmental NGO that provides free kayak trips across Denmark, Germany, Norway, and Sweden in exchange for volunteer ocean cleanup and social media sharing, funded by donations and corporate team-building packages.
- Ownership category
- akta.pro rank
GreenKayak industry classification
Industry- Product category
- Marine Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
- akta.pro secondary industries
- River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)
Keywords
Where GreenKayak is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
GreenKayak business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations: GreenKayak operates as an environmental NGO funded primarily through donations. The website features a 'Make a contribution' option for supporters.
- Corporate Team Building: The organization offers paid team building and ocean cleanup experiences for corporate groups, with different packages based on group size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free individual kayaking for volunteers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GreenKayak product offering
Product offeringCore offering
GreenKayak is an environmental NGO that offers free kayak trips in exchange for volunteers collecting ocean waste and sharing their experience on social media using the #GreenKayak hashtag. The service is booked through a mobile app and web booking platform, and operates across multiple Nordic countries including Denmark, Germany, Norway, and Sweden. The organization also offers paid corporate team building ocean cleanup experiences and sells branded merchandise.
Product overview
GreenKayak is a single-service environmental NGO offering free kayak rentals in exchange for volunteer ocean cleanup. The core offering consists of the GreenKayak Service (free kayak trips for trash collection and social media sharing), accessible via the GreenKayak App and booking platform. Additional offerings include Company Tours/Teambuilding packages for organized groups and a Shop for merchandise. The organization operates across multiple Nordic countries (Denmark, Norway, Sweden, Germany) and relies on volunteers rather than a technology platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- GreenKayak Service Free kayak rentals offered in exchange for volunteer ocean cleanup (collecting trash) and social media sharing. Users book kayaks through the platform and paddle to collect waste from coastal waters. Available to individual environmentally-conscious volunteers across Denmark, Germany, Norway, and Sweden.
- GreenKayak App
Quantifiable outcome
- 25,600+ volunteers participated in ocean cleanup activities
- +2 more outcomes
Companies that use GreenKayak
Customer profileSegments2 records
Ideal customer profiles2 records
GreenKayak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GreenKayak partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- City of HamburgcoreGreenKayak has a partnership with Hamburg, Germany. The city government, led by Senator Jens Kerstan for the Environment, recognizes GreenKayak as combining action and fun with environmental protection while making a visible contribution to keeping Hamburg cleaner.
- Norges Fiskerimuseum (Norway Fisheries Museum)minorGreenKayak partners with the Norway Fisheries Museum in Bergen, allowing paddlers to explore historic maritime channels while conducting cleanup activities.
- One Percent for the PlanetcoreGreenKayak is a member of One Percent for the Planet, committing to donate 1% of annual sales to environmental causes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GreenKayak competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GreenKayak social profiles
Digital presenceGreenKayak financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenKayak leadership team
Management profileNumber of profiles
Profiles1 record
GreenKayak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenKayak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenKayak
What does GreenKayak do?
GreenKayak is an environmental NGO that offers free kayak trips in exchange for volunteers collecting ocean waste and sharing their experience on social media using the #GreenKayak hashtag. The service is booked through a mobile app and web booking platform, and operates across multiple Nordic countries including Denmark, Germany, Norway, and Sweden. The organization also offers paid corporate team building ocean cleanup experiences and sells branded merchandise.
Is GreenKayak a public or private company?
GreenKayak is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GreenKayak founded?
GreenKayak was founded in 2017. It employs 1 to 10 people.
Where is GreenKayak based?
GreenKayak is headquartered in Copenhagen, Denmark, in the Europe region.
How does GreenKayak make money?
Two revenue lines are on record. Donations are the primary driver. The others are corporate Team Building.
Does GreenKayak have an API?
No public API is recorded for GreenKayak.
What industry is GreenKayak in?
GreenKayak's product category is Marine Conservation Services. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation, with a secondary code of THAAAEAE, River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours). Its NAICS code is 813312.