Calgary Women's Soccer Association

What Calgary Women's Soccer Association does

Calgary Women's Soccer Association (CWSA) is a Calgary-based non-profit organization founded in 1981 that operates adult women's soccer leagues, tournaments, and player registration services across Calgary, Alberta and surrounding communities. As a district member of the Alberta Soccer Association, CWSA serves as the sanctioned governing body for adult women's amateur soccer in the region and provides the only structured pathway for local teams to qualify for provincial championships (AMSL, Senior Provincials) and ultimately National Championships.

The core product suite comprises four league formats running on a seasonal cycle: Outdoor 11v11 and 8v8 leagues (May through September, ~18 games per season) and Indoor Boarded 6v6 plus 7v7 leagues (October through March). Supporting products include four annual tournaments (Spring Cup, Kickstart, Rocky Mountain Rumble, Calgary Clash), a Player Network directory connecting players with teams, ID card services, referee coordination through a joint management committee with CDSRA, and an annual scholarship program awarding $3,000 total across three recipients. The technology backbone is the RAMP Interactive platform, which handles online registration, score entry, game sheets, and team management via the mycwsa.ca website.

CWSA's business model is a distributed, small-dollar, seasonal subscription and participation-fee structure rather than enterprise sales. Revenue streams include team registration deposits ($1,000 per team for both outdoor and indoor seasons), Alberta Soccer annual player memberships ($42+gst per player), $15 ID cards for players and coaches, and tournament entry fees ($475-$600 per team). Games are hosted at a network of municipal athletic parks across Calgary and partner facilities in Airdrie, Cochrane, Chestermere, and Okotoks. The organization is governed by a volunteer Board of Directors and operated by a small staff of approximately 8 people led by Executive Director Jacquie Hertlein.

Name

Calgary Women's Soccer Association

Legal name

Calgary Women's Soccer Association

Website

https://mycwsa.ca

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Calgary Women's Soccer Association is a Calgary-based non-profit founded in 1981 that organizes adult women's soccer leagues, tournaments, and player registration services across Calgary and surrounding Alberta communities as a district member of Alberta Soccer.

Ownership category

akta.pro rank

Product category

Amateur Sports League Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Adult women's soccer leagues
• Amateur soccer tournaments
• Soccer league registration
• Indoor soccer programs
• Recreational sports association

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Calgary Women's Soccer Association organizes and operates adult women's amateur soccer leagues across Calgary in outdoor (11v11 and 8v8, May-September) and indoor (boarded 6v6 and 7v7, October-March) formats with multiple skill divisions and age categories (Open, Over 30, Over 40, Over 50). It also hosts four annual tournaments (Spring Cup, Kickstart, Rocky Mountain Rumble, Calgary Clash), runs a Player Network for team/player matchmaking, issues ID cards, coordinates referees, and manages pathways to provincial and national championships.

Product overview

Calgary Women's Soccer Association operates as a district member of Alberta Soccer Association, providing a comprehensive women's soccer league system comprising multiple program types. The core offerings include two outdoor league formats (11v11 and 8v8 running May-September) and two indoor league formats (Boarded 6v6 and 7v7 running October-March), each with age-based divisions spanning Open, Over 30, Over 40, and Over 50 categories. Supporting the leagues are four hosted tournaments (Spring Cup, Kickstart, Rocky Mountain Rumble, and Calgary Clash), a Player Network matching system, ID card services, referee coordination, and an annual scholarship program. The association connects to Alberta Soccer's provincial and national competition pathways including AMSL, Jubilee Shield, and Masters Championships.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor 11v11 League
• Outdoor 8v8 League
• Indoor Boarded League
• Indoor 7v7 League
• Spring Cup Tournament
• Kickstart Tournament
• Rocky Mountain Rumble Tournament
• Calgary Clash Tournament
• Player Network
• CWSA ID Card Services
• Referee Services
• Provincial Competition Management
• CWSA Scholarships

Quantifiable outcome

• Three $1,000 scholarships awarded annually to recognize member accomplishments

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Alberta Soccer AssociationcoreStrategic or Co-development PartnerParent district member organization governing soccer in Alberta. CWSA operates as a district member with pathways to provincial competitions including AMSL and Senior Provincials Championships, with winners advancing to National Championships.
• RAMP InteractivecoreTechnology or IntegrationTechnology platform provider for CWSA website, registration systems (RAMP Registrations), official assigning (RAMP Official Assigning), and team management app. Enables online team/player registration, score entry, and game sheet management.
• Calgary District Soccer Referees Association (CDSRA)coreStrategic or Co-development PartnerJoint referee management committee (RMOC) with CWSA and other Calgary soccer associations to support referee development, scheduling, ratings, and payment coordination across Calgary leagues.
• Calgary Soccer Centre (Maxwell Soccer Centre)coreOthersPrimary indoor venue for CWSA activities including boarded games, 7v7 dome games, and tournaments (Spring Cup, Kickstart). Located at 7000 48th St SE, Calgary.
• City of CalgarycoreOthersProvides field allocation for outdoor games at over 20 athletic parks throughout Calgary including Shouldice, Ernest Manning, Pop Davies, Genesis Centre, and others.
• World of SoccerminorGTM or Marketing PartnerSponsorship partner offering 10% discount for all CWSA members at their store when mentioning CWSA at checkout.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Calgary Foothills Soccer Club: A Calgary-area soccer club that operates youth and adult soccer programs. Comparable because it shares the same geographic market and district association affiliation but focuses on a broader demographic including youth and male players.
• Calgary Minor Soccer Association: Calgary's district soccer association for youth players. Comparable because it is a fellow district member of the Alberta Soccer Association operating in Calgary, though focused on youth rather than adult women's soccer.
• Cavalry FC: Professional soccer club based in Calgary operating in the Canadian Premier League. Comparable as a Calgary-area soccer organization sharing venue partnerships with CWSA, though operating at the professional rather than amateur level.

Broad incumbents

• Alberta Soccer Association: The provincial governing body of which CWSA is a district member. Comparable because it oversees and structures soccer operations across Alberta, including the provincial competition pathways CWSA teams access.
• Northern Super League (NSL): Canada's professional women's soccer league launched in 2025. Comparable as a higher-tier women's soccer organization in the Canadian ecosystem that may eventually feed talent pipelines and inspire participation in adult amateur leagues like CWSA's.

Direct peers

• Vancouver Women's Soccer League: A women's soccer league operating in the Metro Vancouver area. Comparable because it operates adult women's soccer leagues in a similar Canadian urban market, with comparable divisions and tournament structures.
• Toronto Women's Soccer League: One of the largest adult women's soccer leagues in Canada, operating in the Greater Toronto Area. Comparable because it provides adult women a structured league environment with multiple divisions and competitive tiers.

Others

• Calgary District Soccer Referees Association (CDSRA): Calgary's referee association that partners with CWSA on referee management. Comparable as an ecosystem player in the Calgary soccer community, though it operates on the officiating side rather than league play.
• RAMP Interactive: Technology provider that powers CWSA's registration, scheduling, and team management platform. Comparable as a software vendor serving the amateur sports league market, similar to how CWSA operates its league business.

Emerging players

• Calgary Wild FC: Professional women's soccer organization in Calgary that includes an Academy team in CWSA's APL division. Comparable because it operates in the women's soccer ecosystem in Calgary and intersects CWSA's highest competitive tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MyCWSA
• Facebookfacebook.com/MyCWSA
• Instagraminstagram.com/calgarywomenssoccer
• TikToktiktok.com/@mycwsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calgary Women's Soccer Association