Going Beyond Training Gmbh
Going Beyond Training GmbH licenses and delivers globally recognized L&D certification programs — Kirkpatrick evaluation, Transfer Designer, and Accelerated Learning — to L&D professionals and corporate training departments through a network of 12+ regional channel partners across five continents.
- Company typePrivate
- Founded2024
- HeadquartersBasel, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Going Beyond Training Gmbh does
Going Beyond Training GmbH is a private German limited liability company (GmbH) that designs, delivers, and licenses professional certification programs for the Learning and Development (L&D) industry. The company's core offering is a portfolio of flagship credentials built on three recognized global methodologies: the Kirkpatrick Four Levels evaluation framework (delivered under license from Kirkpatrick Partners as Bronze, Silver and Gold certifications), the Transfer Designer Certification (operated through its wholly-owned Institute for Transfer Effectiveness), and the Accelerated Learning Certification (delivered in partnership with the Center for Accelerated Learning). All programs target L&D professionals, HRD consultants, trainers, facilitators, and corporate training departments seeking to measure training impact, ensure on-the-job transfer of learning, and design learner-centered sessions.
The underlying technology is methodology and IP rather than software: the company has no proprietary platform, AI/ML components, APIs, or mobile applications, and all delivery is conducted through instructor-led workshops and certification cohorts. Going Beyond Training monetizes via professional-services revenue streams — certification programs, training workshops, and consulting engagements — with specific pricing not publicly disclosed. Distribution is entirely channel-mediated: the company operates through a curated network of 12+ regional partners across five continents (Brazil, Hong Kong, Malaysia, Thailand, Africa, Mainland China, Philippines, Mauritius, Taiwan), several of which hold exclusive rights for specific programs in their geographies.
The firm is founder-led by Melanie Martinelli, who combines the CEO/Founder role with that of Senior Transfer Enabler at ITE, and operates with 1–10 employees. The 2025 full acquisition of the Institute for Transfer Effectiveness — combined with new or expanded partnerships in Brazil, Mainland China, and Taiwan — signals a strategy of geographic and product-line extension of the credentialing portfolio, while the absence of any disclosed funding, headcount growth data, or enterprise customer logos limits visibility on absolute scale and revenue trajectory.
Going Beyond Training Gmbh firmographics
Firmographics- Name
- Going Beyond Training Gmbh
- Legal name
- Going Beyond Training GmbH
- Website
- https://goingbeyondtraining.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Going Beyond Training GmbH licenses and delivers globally recognized L&D certification programs — Kirkpatrick evaluation, Transfer Designer, and Accelerated Learning — to L&D professionals and corporate training departments through a network of 12+ regional channel partners across five continents.
- Ownership category
- akta.pro rank
Going Beyond Training Gmbh industry classification
Industry- Product category
- Professional Training & Certification Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
Keywords
Where Going Beyond Training Gmbh is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Going Beyond Training Gmbh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Certification Programs: Revenue generated from Kirkpatrick Certification programs (Bronze, Silver, Gold levels), Transfer Designer Certification, and Accelerated Learning Certification delivered through regional partners globally.
- Training Workshops: Direct training workshops on training evaluation, transfer success, and learner-centered design delivered to L&D professionals and organizations.
- Consulting Services: Consulting services for organizations looking to enhance training effectiveness and implement evaluation strategies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Going Beyond Training Gmbh product offering
Product offeringCore offering
Going Beyond Training GmbH designs, delivers, and licenses professional certification programs for L&D professionals, including the Kirkpatrick Certification (Bronze/Silver/Gold Levels), the Transfer Designer Certification and Transfer Fast Track Programs (via the wholly-owned Institute for Transfer Effectiveness), and the Accelerated Learning Certification (in partnership with the Center For Accelerated Learning). The company also delivers direct training workshops and consulting engagements focused on training evaluation, transfer of learning, and learner-centered design, executed either directly or through a network of certified regional partners across 12+ countries.
Product overview
Going Beyond Training GmbH offers a portfolio of professional certification programs in the learning and development field. The core offerings center on three flagship programs: Kirkpatrick Certification (Bronze/Silver levels) for training evaluation methodology, Transfer Designer Certification for training transfer effectiveness, and Accelerated Learning Certification for learner-centered design. These programs are delivered through a network of regional partners across Brazil, Hong Kong, Malaysia, Thailand, Africa, Mainland China, Philippines, Mauritius, and Taiwan, enabling the company to offer globally-recognized L&D credentials with practical application support.
Differentiator
Problem solved
Functional benefit
Products and services
- Kirkpatrick Certification Program (Bronze and Silver Levels) A professional certification program based on the Kirkpatrick Four Levels Evaluation Model that equips L&D professionals with practical skills and techniques to assess training impact and gather meaningful feedback from learners, delivered through Going Beyond Training as an official Kirkpatrick Partners certification provider.
- Transfer Designer Certification A certification program for HRD professionals, L&D consultants, and trainers to enhance training effectiveness and overcome training transfer obstacles, offered in partnership with the wholly-owned Institute for Transfer Effectiveness.
- Transfer Fast Track Programs Accelerated programs designed to help professionals quickly gain skills in enhancing training transfer effectiveness and overcoming training transfer obstacles, offered via the Institute for Transfer Effectiveness.
- Accelerated Learning Certification A certification program focused on learner-centric design methodology, providing a process and blueprint to create effective session outlines and engage learners in face-to-face and virtual classroom settings, delivered in partnership with the Center For Accelerated Learning.
- Learning Transfer Designer Program A program that brings learning transfer design capabilities to corporate L&D clients, with recent expansion into Mainland China and Taiwan markets through regional partners.
- Direct Training Workshops Direct delivery of training workshops covering training evaluation, transfer success, and learner-centered design for L&D professionals and organizations, complementing the formal certification track.
- Consulting Services for Training Effectiveness Consulting services for organizations looking to enhance training effectiveness, implement evaluation strategies, and develop transfer concepts; tailored to client-specific contexts.
Companies that use Going Beyond Training Gmbh
Customer profileSegments4 records
Ideal customer profiles2 records
Going Beyond Training Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Going Beyond Training Gmbh partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and regional.
- MJW (Mainland China)coreTraining studio based in Shanghai, China serving corporate training departments. Exclusive partner for Accelerated Learning Certificate Program since 2018. From 2025, collaborating to bring Learning Transfer Designer Program to China.
- Wally Learning (Taiwan)coreTrusted partner based in Taiwan founded by Dr. Wally with over 25 years of experience in online learning. Exclusive partner for Accelerated Learning Certificate Program since 2018. From 2025, expanding with Learning Transfer Designer Program in Taiwan.
- Across (Brazil)corePremier HR consultancy in Brazil with 28-year legacy, Kirkpatrick Partner since 2015. Based in São Paulo, they deliver certification programs for the Brazilian market. Newly affiliated with Institute for Transfer Effectiveness as of 2025.
- Kirkpatrick PartnerscoreOfficial Kirkpatrick Partners certification provider offering Kirkpatrick Bronze, Silver, and Gold level certification programs for L&D professionals in training evaluation.
- Institute for Transfer Effectiveness (ITE)coreGoing Beyond Training GmbH is the parent of the Institute for Transfer Effectiveness. ITE provides the Transfer Designer Certification and Transfer Fast Track programs for training transfer effectiveness.
- Center For Accelerated Learning (CAL)coreStrategic partner providing the Accelerated Learning methodology and certification programs. Going Beyond Training offers AL Master Trainer certification through this partnership.
- Ednovators Ltd (Hong Kong)regionalHong Kong charitable organization founded in 2015, committed to inspiring educators and community to innovate education. Regional partner offering Accelerated Learning Certification program to the Education sector in Hong Kong.
- HEXCEL (Malaysia)regionalPioneering HRD training provider in Malaysia since 1987. Exclusive provider of the Accelerated Learning Certification program in Malaysia through partnership with Going Beyond Training GmbH.
- Inlight Consulting Co., Ltd (Thailand)regionalFounded by Coach Chom, a Creative Learning Coach, specializes in transforming people and organizations at mindset level. Collaborating to bring Accelerated Learning Certification to Thailand.
- M.Bryan Consulting Ltd (Africa)coreLeading Human Capital Development Organization specializing in Training Transfer Effectiveness. Africa's exclusive partner for the Transfer Designer Certification, bridging the gap between learning and real-world application.
- Prebagaran Academy (Malaysia)coreApproved HRD Corp training provider under Malaysia's Ministry of Human Resources with over three decades of expertise in leadership, project management, and learning design. Malaysia's exclusive partner for Transfer Designer Certification and Kirkpatrick Certification Programs.
- pxd labs (Philippines)regionalStrategy design agency based in Singapore with operational footprint in Manila, Philippines. Transdisciplinary approach incorporating serious play, innovation design, and corporate foresight. Bringing Accelerated Learning Certification Program to the Philippines.
- Soft Skills Consultants (Mauritius)regionalEstablished in March 2010, provides MQA-registered corporate soft skills training and HR advisory services. 14 years' experience training over 2,800 employees with 100+ courses. Partner for Accelerated Learning Certifications, Kirkpatrick Bronze and Silver Programs, and Transfer Designer Certification in Mauritius.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Going Beyond Training Gmbh competitors and assessment
Company assessmentDirect peers
- BTS: Business training and consulting firm delivering capability-building programs to Fortune 500 L&D functions, including programs that emphasize application and transfer of learning — comparable in methodology focus and target buyer.
- Wilson Learning Worldwide: Global training and learning solutions provider with a focus on sales, leadership, and learning transfer — overlapping in L&D effectiveness methodology and global partner-based delivery.
- Center for Creative Leadership (CCL): Globally recognized provider of leadership development programs and L&D professional certifications — directly comparable in targeting L&D professionals and corporate training departments with branded credentialing offerings.
- Kirkpatrick Partners: The originator and licensor of the Kirkpatrick Four Levels evaluation framework and the source authority for the Bronze/Silver/Gold certifications that Going Beyond Training delivers. Directly comparable as the global brand owner in this certification niche.
- The Ken Blanchard Companies: Long-established provider of leadership and L&D certification programs (e.g., Situational Leadership) delivered through global licensee networks — closely analogous business model to Going Beyond Training's partner-distributed certification approach.
- Center for Accelerated Learning (CAL): Source authority for the Accelerated Learning methodology that Going Beyond Training delivers — a partner-and-competitor that also offers AL Master Trainer certification and competes for the same learner-centered design training audience.
Broad incumbents
- Skillsoft: Large-scale digital learning and certification provider offering professional development content to enterprise L&D buyers — competing for the same training budget but via on-demand, technology-led delivery.
- ATD (Association for Talent Development): The dominant professional association for the L&D field, offering its own certifications, training programs, and content — overlapping target buyer (L&D professionals) but with a much broader membership and publishing footprint.
- Development Dimensions International (DDI): Large-scale leadership and L&D solutions provider serving global enterprises with broader portfolio of assessments, training, and certification — comparable buyer segment but much larger scale and broader scope.
- LinkedIn Learning: Mass-market online learning platform embedded in a global professional network — competing for L&D training budgets at scale through subscription, self-paced, and increasingly credentialed learning content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Going Beyond Training Gmbh social profiles
Digital presenceGoing Beyond Training Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Going Beyond Training Gmbh leadership team
Management profileNumber of profiles
Profiles2 records
Going Beyond Training Gmbh subsidiaries and ownership
Company hierarchySubsidiaries1 record
Going Beyond Training Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Going Beyond Training Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Going Beyond Training Gmbh
What does Going Beyond Training Gmbh do?
Going Beyond Training GmbH designs, delivers, and licenses professional certification programs for L&D professionals, including the Kirkpatrick Certification (Bronze/Silver/Gold Levels), the Transfer Designer Certification and Transfer Fast Track Programs (via the wholly-owned Institute for Transfer Effectiveness), and the Accelerated Learning Certification (in partnership with the Center For Accelerated Learning). The company also delivers direct training workshops and consulting engagements focused on training evaluation, transfer of learning, and learner-centered design, executed either directly or through a network of certified regional partners across 12+ countries.
Is Going Beyond Training Gmbh a public or private company?
Going Beyond Training Gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Going Beyond Training Gmbh founded?
Going Beyond Training Gmbh was founded in 2024. It employs 1 to 10 people.
Where is Going Beyond Training Gmbh based?
Going Beyond Training Gmbh is headquartered in Basel, Switzerland, in the Europe region.
How does Going Beyond Training Gmbh make money?
Three revenue lines are on record. Certification Programs are the primary driver. The others are training Workshops and consulting Services.
Who are Going Beyond Training Gmbh's main competitors?
Direct peers on record are BTS, Wilson Learning Worldwide, Center for Creative Leadership (CCL), Kirkpatrick Partners, The Ken Blanchard Companies and Center for Accelerated Learning (CAL). Broad incumbents are Skillsoft, ATD (Association for Talent Development), Development Dimensions International (DDI) and LinkedIn Learning.
Does Going Beyond Training Gmbh have an API?
No public API is recorded for Going Beyond Training Gmbh.
What industry is Going Beyond Training Gmbh in?
Going Beyond Training Gmbh's product category is Professional Training & Certification Services. Its primary akta.pro industry code is EDANAIAE, Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL), with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.