Girl Scouts of Eastern Pennsylvania

What Girl Scouts of Eastern Pennsylvania does

Girl Scouts of Eastern Pennsylvania (GSEP) is a 501(c)(3) nonprofit regional council chartered by Girl Scouts of the USA, formed in 2012 through the consolidation of five legacy councils. It serves approximately 30,000 girl members and engages 15,000+ adult volunteers across a nine-county footprint in eastern Pennsylvania, supported by roughly 100 staff. Its core products are girl-development programming built around the GSUSA badge curriculum, the annual Cookie Program and Fall Product Sale, troop-based camping and outdoor experiences across six American Camp Association-accredited camp properties, and highest-award pathways (Bronze, Silver, Gold). Recent additions include the Outdoor Skills Challenge and Calling All Girl Bosses programs, the latter extending into entrepreneurship and life-skill verticals.

The operating technology layer relies on the national myGS membership platform supplied by GSUSA, supplemented by Rallyhood for community engagement and TeamApp for troop communication — GSEP does not own or operate proprietary technology infrastructure. Revenue is generated through a mix of membership dues (MY27 standard girl membership at $65, adult at $30, Extended Year at $81, lifetime at $400), Cookie and Fall Product sales, retail merchandise through three permanent shops and the Luella mobile van, camp facility rentals, and individual/corporate donations including the active Girl Adventure Place capital campaign. The leadership team is headed by CEO Kim E. Fraites-Dow with CFO Michael Vanic and CMO Stacey Moyers among senior staff.

Name

Girl Scouts of Eastern Pennsylvania

Legal name

Girl Scouts of Eastern Pennsylvania

Website

https://gsep.org

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Girl Scouts of Eastern Pennsylvania is a 501(c)(3) regional council serving about 30,000 girls across nine eastern Pennsylvania counties through badge programs, the cookie program, six camps, and three retail shops, supported by 15,000+ volunteers.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industry

School Counseling Services (EDAJAIAA)

Keywords

• Youth development programs
• Summer camp operations
• Girl leadership education
• Nonprofit membership services
• Entrepreneurial youth programs

Headquarters

HQ city

Lafayette Hill (Miquon)

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues from girl and adult members. Girls pay $65 and adults pay $30 for Membership Year 2027. Extended Year membership available for $81 with discounts for new Daisies.
2. Cookie and Product Sales: The Girl Scout Cookie Program is described as the largest girl-led entrepreneurial program in the world. Girls sell cookies and fall products to fund activities. Program credits earned can be used for membership renewal, camp registration, and shop purchases.
3. Retail Shop Sales: Three physical council shops and mobile van sell uniforms, badges, recognitions, insignia, and Girl Scout merchandise. Online ordering available. All orders from in-person council shops directly benefit GSEP.
4. Facility Rentals: Six camp properties available for rent to Girl Scout troops, service units, and external organizations during off-season. Reservations managed through Campspot booking platform.
5. Donations and Fundraising: One-time and recurring donations support affordable programming. Corporate giving, planned giving, and annual giving programs available. Girl Adventure Place Capital Campaign for capital improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Girl Scouts of Eastern Pennsylvania (GSEP) is a regional nonprofit council delivering the Girl Scout Leadership Experience to approximately 30,000 girls in grades K-12 across nine counties in Eastern Pennsylvania. The council operates annual membership programs, six camp properties offering day and overnight experiences, three retail council shops plus a mobile van, badge and journey curriculum pathways, and the Girl Scout Cookie Program — the largest girl-led entrepreneurial program in the world.

Product overview

Girl Scouts of Eastern Pennsylvania (GSEP) is a regional nonprofit council delivering the Girl Scout Leadership Experience to approximately 30,000 girls across nine Eastern Pennsylvania counties. The council operates a portfolio of interconnected programs centered on membership (grades K-12), summer camp (day and overnight at six properties), a retail shop network (three council shops plus a mobile van), and badge/journey programming including the Outdoor Skills Challenge and the Calling All Girl Bosses leadership pathway. The council also administers Highest Awards (Bronze, Silver, Gold), cookie program operations, volunteer training, and financial aid. These offerings collectively support girl development in STEM, outdoors, entrepreneurship, and civic leadership through troop-based and individually registered participation models.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Membership Programs Annual subscription memberships for girls (grades K-12) and adult volunteers across a nine-county footprint, organized by grade-level tracks (Daisy through Ambassador) with age-appropriate badge and journey programming. Girls pay $65 and adults pay $30 per membership year.
• Girl Scout Camp and Outdoor Programs Summer day camp and overnight camp experiences at six council-owned properties, including leadership tracks (Counselor in Training, Program Aide, Wrangler in Training), adventure tripping, and council camporees. American Camp Association accredited.
• Council Retail Shops and Trading Post Three physical council shops (Shelly Ridge Shop, Valley Forge Shop, Jane Seltzer Shop) plus the Luella Mobile Van retail operation selling Girl Scout uniforms, recognitions, badges, insignia, and merchandise. Online ordering available.
• Camp Property Rentals Off-season rental of six ACA-accredited camp properties to Girl Scout troops, service units, companies, schools, and external organizations. Reservations managed through the Campspot booking platform.
• Girl Scout Cookie Program The largest girl-led entrepreneurial program in the world, in which Girl Scouts sell cookies to fund troop activities and learn five essential business skills (goal setting, decision making, money management, people skills, business ethics). Program credits earned can be applied to membership renewal, camp registration, and shop purchases.
• Fall Product Program Seasonal fall product sales program (nuts, candy, and magazines) supplementing the annual Cookie Program and reinforcing girl-led entrepreneurship and customer engagement skills.
• Lifetime Membership One-time perpetual membership at $400 standard or $200 for eligible alums under age 30 and currently registered volunteers with ten or more years of service. $25 of each contribution funds a year of membership for a Girl Scout in an underserved community.
• Calling All Girl Bosses Year-long leadership empowerment program for girls in grades 6-12, featuring 11 in-person Saturday workshops guiding participants through designing and executing Take Action community projects and developing Silver or Gold Award proposals.
• Highest Awards Program Girl Scout Bronze, Silver, and Gold Awards — the highest recognitions in Girl Scouting — requiring participants to identify a community need and carry out sustainable Take Action projects.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Girl Scouts of Western Pennsylvania: Direct sibling Girl Scout council serving western Pennsylvania with the same national program curriculum, cookie program, camp portfolio model, and membership-based nonprofit structure as GSEP.
• Girl Scouts of Central & Southern New Jersey: Adjacent regional Girl Scout council operating the same badge, camp, and cookie program model in a comparable suburban Mid-Atlantic footprint, serving as the closest geographic sister-council to GSEP.
• Girl Scouts of Nation's Capital: Regional Girl Scout council covering the greater Washington DC area; operates a similar urban/suburban council model with multiple camp properties, council shops, and a large membership base.
• 4-H (Penn State Extension / National 4-H Council): National youth-development program delivered locally through Penn State Extension in Pennsylvania; competes on club-based leadership, STEM, and outdoor programming for the same K-12 cohort.

Broad incumbents

• Girl Scouts of the USA (National Organization): National umbrella organization that charters GSEP and all ~100 regional councils; sets curriculum, owns the Cookie Program IP, runs myGS platform, and sets national membership dues structure that GSEP operates within.
• Scouting America (formerly Boy Scouts of America): The principal youth-character-organization incumbent; offers parallel badge, camping, and volunteer-led troop structures across Pennsylvania, competing for the same family-time and volunteer pools.
• Boys & Girls Clubs of Eastern Pennsylvania: Regional youth-development nonprofit operating club facilities, after-school programming, and summer camps across the same Eastern Pennsylvania catchment; competes for parent memberships, volunteers, and donations.
• YMCA of Philadelphia & Vicinity: Regional youth and family services nonprofit operating day camps, resident camps, swim programs, and after-school programming within the same nine-county Eastern PA footprint as GSEP.

Regional players

• Valley Forge Tourism & Convention Board / Valley Forge National Historical Park (camp-area partners): Hosts Camp Valley Forge (one of GSEP's six camps); a regional amenity and rental-customer ecosystem comparable to other camp-conference-center operators in the PA/Mid-Atlantic region.

Others

• American Camp Association (ACA): Industry body that accredits all six of GSEP's camp properties; defines camp-safety standards, runs staff training, and provides benchmarking comparable to other ACA-accredited regional camps across the country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GirlScoutsEPenn
• Facebookfacebook.com/GirlScoutsEPenn
• LinkedInlinkedin.com/company/girl-scouts-of-eastern-pennsylvania
• Instagraminstagram.com/girlscoutsepenn/channel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Eastern Pennsylvania