L'ABBATIALE

What L'ABBATIALE does

L'ABBATIALE operates the Château de l'Abbatiale, an 18th-century château in Braine, Aisne (Hauts-de-France, France), converted into an integrated hospitality venue offering guest accommodation, dining, and event hosting. The property was acquired in 2021 by Olivier Stroh through his events-focused Obomo Group after nearly two decades of vacancy, and reopened in 2026 following a multi-year renovation (2022–2026) of historic stonework and modern interiors. Operating entity NW HOSPITALITY SAS (registered in Reims, €100,000 share capital, RCS REIMS 948 240 908) runs the venue under the Château de l'Abbatiale brand.

The product mix centers on five upscale guest rooms (Classic, Deluxe, Junior Suite, Family Suite, Junior Spa Suite) accommodating up to 15 overnight guests at €130–€220 per night; a Table d'hôte restaurant operating Thursday dinner through Sunday dinner at €39 (starter/main or main/dessert) and €49 (three-course) per person plus a curated French wine list; and event venue hire spanning weddings, corporate seminars, meetings, team building, and conventions across a 70m² reception room, 30m² annex, and 165m² south-facing terrace, with the 4.4-hectare park extending capacity to 300 outdoor guests. The technology stack is minimal — a Reservit booking engine integrated with the bilingual (FR/EN) website and Google Analytics for web analytics — with no proprietary platform, data assets, or AI capabilities.

The business model is direct-to-consumer with a coordinated B2B event overlay. Rooms are booked via the website or phone; event inquiries run through a dedicated coordinator; and inbound demand is supplemented by listings with five regional tourism offices (Soissonnais Valois, Aisne Tourisme, Maison du Tourisme Les Portes de la Champagne, Tourisme en Hauts-de-France, Reims Tourisme), the Obomo Group's referral network of event professionals, and a reciprocal referral relationship with the neighbouring Relais & Châteaux Château de Courcelles. Pricing is publicly disclosed for rooms and dining; event venue hire is quote-based. The customer base spans individual leisure travelers, families and groups, corporate seminar and meeting clients, and private event hosts (weddings, milestone celebrations).

Name

L'ABBATIALE

Legal name

NW HOSPITALITY

Website

https://chateaudelabbatiale.fr

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Château de l'Abbatiale (L'ABBATIALE) operates a renovated 18th-century château in Braine, France, offering five guest rooms, a Thursday-to-Sunday table d'hôte restaurant, and event venue hire for weddings, corporate seminars, and private celebrations serving leisure and business clients in Hauts-de-France.

Ownership category

akta.pro rank

Product category

Boutique Heritage Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodation
• Heritage guesthouse stays
• Wedding event hosting
• Corporate seminar venue
• Private celebration venue

Headquarters

HQ city

Braine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guest accommodation (B&B): Five upscale guest rooms (Classic Room, Deluxe Room, Junior Suite, Family Suite, Junior Spa Suite) offered on a per-night basis. Breakfast included for overnight guests. Room rates from €130 to €220 per night.
2. Private event venue hire: Full privatization of the château and park for weddings, birthdays, family reunions, garden parties, seminars, meetings, team building, and conventions. Revenue from space rental and bundled service packages. Price upon request for events.
3. Table d'hôte dining: Intimate restaurant serving Thursday dinner through Sunday dinner. Two set menu formulas: starter+main or main+dessert at €39; starter+main+dessert at €49 (including 1/4L water and coffee/tea per person). Additional revenue from wine, spirits, cocktails, and non-alcoholic beverages. Open to non-residents by reservation.
4. Concierge and activity services: The château offers concierge services including restaurant recommendations, reservation assistance for Michelin-starred establishments, activity bookings, and local guide referrals. Revenue is ancillary to the primary accommodation and event streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Château de l'Abbatiale operates a restored 18th-century château in Braine, France, offering five upscale guest rooms (per-night stays with breakfast), table d'hôte dining Thursday–Sunday, and full estate privatization for weddings, family celebrations, corporate seminars, meetings, team building, and conventions. The venue combines heritage accommodation with event hosting across a 70m² reception room, 30m² annex, 165m² terrace, and 4.4-hectare park.

Product overview

Château de l'Abbatiale is an 18th-century château venue offering an integrated hospitality experience combining guest accommodations and event hosting. The property features five distinct guest rooms (Classic Room, Deluxe Room, Junior Suite, Family Suite, and Junior Spa Suite) providing accommodation for up to 15 guests. Dining is offered through the Table d'hôte service featuring seasonal cuisine from local Champagne and Aisne producers. Event hosting capabilities span reception spaces (70 sqm main room, 30 sqm annex, 165 sqm terrace), business events (seminars, meetings, team building, conventions), and private celebrations (weddings, birthdays, family reunions, garden parties). The 4.4-hectare park serves as both a recreational amenity and event space. The venue is operated by NW Hospitality, part of the Obomo Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Room

Quantifiable outcome

• Up to 15 guests accommodated on-site; up to 300 guests for outdoor events
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Ville de Braine (Town of Braine)minorGTM or Marketing PartnerThe Château de l'Abbatiale has received financial support from the Ville de Braine as part of a sponsorship/partnership arrangement. The town also benefits from the château's partial opening of its park to the public on certain days, contributing to local life and tourism.
• Office de Tourisme Soissonnais ValoisminorGTM or Marketing PartnerThe local tourist office covers the region (Soissonnais-Valois), including Braine and its heritage sites. It lists the château and recommends it to visitors exploring the area. Offices in Soissons and Villers-Cotterêts.
• Agence Aisne TourismeminorGTM or Marketing PartnerThe departmental tourism agency for Aisne, operated by the Conseil Départemental. Features the château in its listings and promotes regional tourism across the entire Aisne department beyond the Soissonnais area.
• Maison du Tourisme Les Portes de la ChampagneminorGTM or Marketing PartnerBased in Château-Thierry, this tourism office offers guided tours across the wider Champagne region (about 30 tours). Lists the château and coordinates regional tourism experiences for visitors to the Marne Valley and Champagne vineyards.
• Tourisme en Hauts-de-FranceminorGTM or Marketing PartnerThe regional tourism agency for the Hauts-de-France region (encompassing Aisne, Somme, Oise, Pas-de-Calais, Nord). Promotes the château as part of its broader regional tourism offering across the five departments.
• Reims TourismeminorGTM or Marketing PartnerThe official tourism office for Reims. References Braine as a gateway to Reims and helps visitors discover the city and surrounding area, including recommending the château as a countryside retreat near the city of coronations.
• La Table de Courcelles (Château de Courcelles)minorStrategic or Co-development PartnerA neighbouring Relais & Châteaux property 3 km from the château, with a Michelin-starred restaurant (La Table de Courcelles, 1 star, regained in 2025). The château's concierge service recommends this restaurant to guests seeking fine dining. Reciprocal referral relationship — Château de Courcelles guests may also be referred to Château de l'Abbatiale for accommodation and events.
• Obomo GroupcoreOthersChâteau de l'Abbatiale is a brand of the Obomo Group, owned by Olivier Stroh, a Reims-based entrepreneur in the events sector. The Group provides operational infrastructure, event production capabilities, a network of service providers (wedding planners, DJs, musicians, florists, caterers, decorators, photographers), and strategic direction. The Group has restored the château and continues to invest in its development (outbuildings planned for 2027). NW Hospitality is the operating entity (SAS, €100,000 capital, Reims).

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Domaine Les Crayères: Luxury château-hotel in Reims with a two-Michelin-star restaurant (Le Parc) and extensive event capabilities. Much larger and more prestigious; competes for the same high-end Reims and Paris leisure and corporate event demand that Château de l'Abbatiale targets.
• Auberge du Jeu de Paume (Relais & Châteaux): Upscale heritage hotel in Chantilly within reach of Paris and CDG, with fine dining and event facilities. Competes for the same Paris outbound leisure and corporate event market from a more established, brand-backed position.

Direct peers

• Château d'Étoges: Château-hotel in the Champagne region offering guest rooms, dining, and event hosting in a heritage setting. Comparable product mix and target market to Château de l'Abbatiale, drawing on the same Paris–Champagne leisure and corporate spend.
• Château de Fère-en-Tardenois: Historic château-hotel in the Aisne department offering guest rooms and event hosting in the Hauts-de-France region. Comparable small-scale heritage hospitality model with similar catchment around Paris and Reims.
• Domaine de Barive: Château-hotel in the Aisne/Champagne border region combining upscale rooms, restaurant, and event hosting. Similar scale and category positioning to Château de l'Abbatiale, serving leisure and corporate guests from the Paris–Reims corridor.
• Château de Courcelles: Relais & Châteaux property located just 3 km from Château de l'Abbatiale in the same Aisne countryside. Operates a Michelin-starred restaurant (La Table de Courcelles) plus lodging and event hosting, and has a reciprocal referral relationship with the subject company. Highly comparable in category, geography, and target customer.

Regional players

• Château de Pierrefonds: Heritage property in the Hauts-de-France region (Oise) offering accommodation and event hosting. Comparable regional château-hospitality model targeting Paris-area outbound tourism and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ABBATIALE