Las Hermanas Retreat

What Las Hermanas Retreat does

Las Hermanas Retreat is a 501(c)(3) non-profit organization that operates an annual women's recovery retreat at Whispering Winds Conference Center in Julian, California (elevation 4,500 feet). Founded in 1982 at San Luis Rey Mission in Oceanside with 30 women initially focused on AA, the retreat now welcomes participants from all 12-step recovery programs and has grown to historically serve approximately 170 women annually, with new venue capacity of 300. The core product is a three-day weekend experience including lodging, meals, recovery meetings, workshops, speakers, and recreational activities (zipline, rock climbing, archery), priced in three tiers: standard lodges at $280, deluxe lodges at $305, and a private deluxe room at $1,020.

The business model combines retreat registration fees, donations and full-attendance sponsorships ($5 minimum to $305), a $40 refundable scholarship application fee, and branded merchandise sales (t-shirts, hoodies, sweat pants). A scholarship program provides full and partial funding to women in financial need, with recipients required to volunteer in roles such as Arts & Crafts, Activities, Logistics, Hospitality, and Raffle Helpers, and to submit a sponsor letter as part of the application. Go-to-market is community-led and direct-to-consumer: women register via the website or phone, and growth is driven by word-of-mouth through 12-step recovery networks, supplemented by testimonials and a recently established Instagram channel.

The organization has no proprietary technology platform; its operational backbone consists of a website (built by partner Avenir Thinking), email ([email protected]), phone registration lines, and volunteer labor. There is no disclosed headcount, no funding rounds, and no executive team information available. Strategic activity centers on the recent venue relocation to expand capacity, modernization of digital touchpoints, and deepening engagement with the Southern California recovery community through scholarships and branded merchandise.

Name

Las Hermanas Retreat

Legal name

Las Hermanas Retreat

Website

https://lashermanasretreat.org

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Las Hermanas Retreat is a 501(c)(3) non-profit that hosts an annual three-day women's recovery retreat at Whispering Winds in Julian, California, serving women from all 12-step programs with lodging, meals, meetings, and activities funded by registration fees, donations, and scholarships.

Ownership category

akta.pro rank

Product category

Recovery Retreat Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG)

Keywords

• Women's recovery retreat
• 12-step program support
• Addiction recovery services
• Wellness retreat events
• Sober living community

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Retreat Registration Fees: Registration fees for retreat attendance with tiered pricing based on accommodation type. Fees include lodging, meals, and full participation in retreat activities. Pricing ranges from $280-$305 per person for shared lodges, with premium private room option at $1,020.
2. Donations and Sponsorships: As a 501(c)(3) non-profit, Las Hermanas accepts donations to support scholarships and retreat operations. General donations start at $5 minimum. Full sponsorship of a woman's attendance is available at $305.
3. Swag and Merchandise: Optional retreat merchandise including t-shirts, sweat pants, hooded sweatshirts, and tank tops available for purchase during registration.
4. Scholarship Application Fees: $40 non-refundable application fee for scholarship requests, refunded only if scholarship is not awarded.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Las Hermanas Retreat operates an annual three-day women's recovery retreat held at the Whispering Winds Conference Center in Julian, California. The retreat bundles lodging, meals, recovery meetings, inspiring speakers, workshops, and recreational activities (zipline, rock climbing, archery, creative sessions) for women in recovery from 12-step programs. The organization also provides a scholarship program for financial accessibility and sells branded retreat merchandise.

Product overview

Las Hermanas Retreat operates as a single unified product—a three-day women's recovery retreat—supplemented by a scholarship financial assistance module. The core retreat experience includes lodging, meals, and structured activities (speakers, workshops, recovery meetings, and recreational options). Accommodation options range from shared dormitory-style lodging to private deluxe rooms, with pricing tiers reflecting room amenities. The scholarship program extends access to women who cannot afford full retreat costs. Optional branded merchandise (swag) is available for purchase during registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Hermanas Women's Retreat Annual three-day weekend retreat for women in recovery from 12-step programs. Includes lodging, meals, recovery meetings, inspiring speakers, workshops, and recreational activities such as zipline, rock climbing, archery, and creative sessions, held at Whispering Winds Conference Center in Julian, California.
• Retreat Swag Merchandise Optional branded apparel available for purchase during retreat registration, including T-shirts ($20), Razorback Tank Tops ($22), Hooded Sweatshirts ($55), Zipped Sweatshirts ($55), and Sweat Pants ($45). A T-shirt is included with retreat registration.

Quantifiable outcome

• Over 40 years of operation since 1982
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Whispering Winds Conference CentercoreOthersThe retreat takes place at Whispering Winds, a mountain conference center in Julian, California at 4,500 feet elevation. The venue provides lodging, meeting spaces, dining facilities, and outdoor recreational areas. The center can accommodate up to 300 women.
• Avenir ThinkingminorImplementation/ SI/ Consulting PartnerWebsite development and design partner credited for creating the Las Hermanas Retreat website (avenirthinking.com).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kripalu Center for Yoga & Health: Non-profit wellness retreat center offering multi-day yoga, meditation, and mind-body programs. Comparable as a structured wellness retreat organization, but serves general wellness audiences rather than the addiction-recovery niche.
• Caron Treatment Centers: Non-profit addiction treatment organization with dedicated women's programming and family recovery events. Comparable as a non-profit serving women in recovery through immersive programming, though with a clinical treatment focus rather than a community retreat model.
• Hazelden Betty Ford Foundation: One of the largest and most established addiction treatment and recovery organizations in the U.S., offering residential treatment, outpatient programs, and recovery events. Comparable as a leading institution serving the same recovery community, though at much larger scale and with broader services.
• The Ranch: Residential and outpatient addiction treatment program offering experiential and adventure-based recovery programming. Comparable in combining recovery support with outdoor/adventure activities in a residential setting, though operating at much larger scale as a treatment provider.

Emerging players

• Omega Institute for Holistic Studies: Non-profit retreat and learning center in Rhinebeck, New York offering wellness retreats, workshops, and mind-body programs. Comparable as a multi-day wellness retreat operator, though more focused on holistic/wellness audiences than addiction recovery.

Direct peers

• Origins Recovery Centers: Residential addiction treatment center that hosts recovery retreats and alumni events for adults in recovery. Comparable as a recovery-focused retreat operator serving similar12-step-aligned audiences, though with co-ed programming and a treatment (vs. non-clinical retreat) orientation.
• Women's Recovery Retreats (12-step community events): A loosely affiliated set of AA/12-step women's recovery retreats organized regionally (e.g., 'Sober Women's Weekend,' state conference retreats). These are the closest direct peers — community-organized women's recovery weekends — though they typically lack the40-year continuous brand history of Las Hermanas.
• Miracles in Progress Women's Retreat: Regional women's recovery retreats held within the 12-step community, typically weekend events combining meetings, speakers, and fellowship. Comparable in targeting women in12-step recovery through multi-day immersive retreats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lashermanasretreat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Hermanas Retreat