BO JARDIN

What BO JARDIN does

Bo Jardin Pro is a France-based B2B distribution platform that supplies ornamental plants, landscaping materials, and accessories to landscaping professionals. The company serves garden designers, landscapers, and outdoor space specialists through a hybrid model combining two physical concept-locations in Ondes (near Toulouse) and Cadaujac (near Bordeaux) with a dedicated e-commerce webshop. The product catalog spans two main categories: vegetation (ornamental and fruit trees, shrubs, hedging plants, Mediterranean plants and palms, bamboo and grasses, climbers, perennials, conifers, and heath plants) and landscaping materials (mulches, pebbles and gravels, wood, containers and soil, and accessories), all sourced through a European supplier network the company has built over 30 years in the flower and plant trade.

The company's go-to-market is sales-led and multichannel: professionals can purchase in-store for immediate pickup, use click & collect via the webshop, or request direct delivery to job sites. A separate online referral platform connects registered landscaping professionals with end consumers seeking quotes, adding a B2B2C lead-generation layer to the core distribution business. Revenue is generated primarily through one-time wholesale sales to professional customers; pricing is not publicly disclosed and professional account setup is required to establish commercial terms. The company is privately held, owner-operated, and small in scale (1-10 employees), with no disclosed funding, acquisitions, partnerships, or institutional ownership.

The underlying technology stack is a standard e-commerce webshop and referral platform with no proprietary AI, data, or integration capabilities disclosed. The business relies on its established European supplier network, its 30-year brand reputation in plant commerce, and its physical-plus-digital fulfillment model as the core sources of differentiation in a regional French market.

Name

BO JARDIN

Legal name

Bo Jardin Pro

Website

https://bojardinpro.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Bo Jardin Pro is a France-based B2B distribution platform supplying plants, landscaping materials, and accessories to landscaping professionals through two regional concept-locations and an e-commerce webshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-méloir-des-ondes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Sales of Plants and Landscaping Materials: Primary revenue from one-time sales of ornamental trees, fruit trees, shrubs, hedging plants, Mediterranean plants, palms, bamboo, grasses, climbers, perennials, conifers, heather plants, mulches/pebbles/gravels, wood, containers/soil, and accessories to landscaping professionals. Sales occur at physical concept-locations or via the webshop with immediate pickup or delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bo Jardin Pro is a B2B distribution platform that supplies ornamental vegetation and landscaping materials (mulches, pebbles, gravels, wood, containers, soil, accessories) to garden and landscaping professionals. The company operates two physical concept-locations (near Toulouse and Bordeaux) combined with an online webshop supporting immediate stock pickup, click & collect, and delivery. It also runs a professional referral platform that generates inbound leads from residential clients seeking qualified landscaping contractors.

Product overview

Bo Jardin Pro is a B2B distribution platform serving garden professionals and landscaping specialists. The platform provides a unified offering combining a physical sales location (concept-lieu) with a webshop module for online ordering and click-and-collect. The product portfolio includes two main categories: vegetation (arbres d'ornement, arbustes et plantes de haies, plantes méditerranéennes/oliviers/palmiers, bambous et graminées, plantes grimpantes, vivaces, conifères, plantes de terre de bruyère) and landscaping materials (paillages/galets/graviers, bois, contenants/terreau, accessoires). An additional service module enables professionals to gain visibility through an online referral platform connecting them with residential clients seeking gardening services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bo Jardin Pro Distribution Platform Specialized B2B retail and distribution platform offering vegetation, landscaping materials, containers, and accessories to garden professionals and landscaping specialists, available through physical concept-locations with immediate stock pickup.
• Webshop BoJardinPro Online ordering platform enabling registered professional clients to browse the catalog and place orders for click & collect at concept-locations or delivery to job sites.
• Plateforme de référencement professionnel (Professional Referral Platform) Online referral and lead-generation platform that registers landscaping professionals and connects them with residential clients seeking qualified contractors and project quotes.
• Vegetation Range (Ornamental, Fruit, and Landscape Plants) Selected range of ornamental trees, alignment trees, fruit trees, shrubs, hedging plants, Mediterranean plants (olives, palms), bamboos, grasses, climbers, perennials, conifers, and heath plants sourced through a European supplier network.
• Landscaping Materials Range Mulches, pebbles, gravels, wood, plant containers, potting soil, and accessories for ground cover, landscaping construction, and professional planting projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Jardiland: Large French garden and pet retail chain selling plants, garden materials, and outdoor living products nationally. Overlaps with Bo Jardin Pro in plant and landscaping material assortment but serves a much broader consumer base with a different operating footprint.
• Gamm Vert: Network of rural garden and agricultural retail stores across France offering plants, landscaping materials, and outdoor equipment. Comparable to Bo Jardin Pro in plant and hardscape categories, with stronger rural footprint but a more generalist assortment.
• Botanic: French garden center network selling plants, gardening supplies, and natural products. Comparable in product mix (plants and landscaping materials) and customer base overlap, though Botanic operates more broadly as a generalist B2C retailer.
• Truffaut: Major French garden center chain offering plants, landscaping materials, and equipment across a national network of stores with growing B2B services. Comparable to Bo Jardin Pro in product category (plants and garden supplies) but operates at national scale across both consumer and professional channels.
• Delbard: French nursery-founded garden retailer with strong plant heritage, selling ornamental plants, fruit trees, and garden supplies. Closely comparable to Bo Jardin Pro in the plants and nursery-stock side of the catalog, with a national storefront footprint.

Emerging players

• Meilland Richardier: French rose and ornamental plant breeder-wholesaler supplying professional resellers and landscapers. Comparable to Bo Jardin Pro on the wholesale plant supply side, particularly for professional ornamental and landscaping projects.
• Plantes & Jardins: French online garden center offering plants, garden furniture, and landscaping supplies. Overlaps with Bo Jardin Pro on the plant and garden materials side, competing from a digital-first, national-delivery position.
• Willemse France: Online garden retailer in France selling plants, bulbs, seeds, and garden equipment via catalog and web. Comparable to Bo Jardin Pro on the plant and gardening materials assortment, with a different (digital/mail-order) fulfillment model.
• Promesses de Fleurs: Online-direct French plant specialist offering a broad catalog of ornamental and edible plants with mail-order delivery. Comparable to Bo Jardin Pro in product category (plants) but operates digitally with national reach rather than via physical showrooms.

Direct peers

• Leaderplant: French wholesale nursery supplying plants, hedging, and young plants directly to landscaping professionals. The closest direct competitor to Bo Jardin Pro's B2B plant-distribution model, operating at a larger scale across France.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bojardinpro
• LinkedInlinkedin.com/company/bojardinpro
• Instagraminstagram.com/bojardinpro?igshid=ZWQyN2ExYTkwZQ==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BO JARDIN