BOCARDO
BOCARDO operates the Bocardo Hotel, a single budget accommodation-only property on George Street in central Oxford, serving individual tourists and visitors seeking affordable, centrally located lodging with direct booking and WhatsApp support.
- Company typePrivate
- Founded2012
- HeadquartersOxford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BOCARDO does
BOCARDO (trading as Bocardo Hotel / The Bocardo Hotel) is the operating brand of IP2426 Limited, a UK private limited company operating a single budget hotel at 24–26 George Street in central Oxford. The property provides affordable accommodation-only lodging with rooms on the 1st and 2nd floors, offering in-room amenities such as ironing boards, hairdryers, fridges, and complimentary tea, coffee, and water refresh, alongside free Wi-Fi and WhatsApp-based guest support. There is no lift, no restaurant, and no on-site parking; dining is handled via discount arrangements with nearby Oxford restaurants, and guests requiring accessibility features are referred to the sister property George Street Hotel directly opposite.
The business runs a direct-to-consumer go-to-market focused on individual travelers and tourists visiting Oxford, with reservations taken through the hotel website, phone, and walk-ins, plus online pre-arrival check-in and kiosk or messaging-based express check-out. Revenue is generated almost entirely from per-night room charges, supplemented by a small referral stream from partner restaurants. The underlying technology stack is standard hotel property management and booking software with no proprietary features, no mobile app, no public API, and no AI/ML components identified in the input data. Marketing relies on the central George Street location, direct-booking pricing messaging ('best rates always direct'), and guest testimonials rather than paid advertising channels.
The company is privately held with 1–10 employees, no external funding rounds, no parent company, and no subsidiaries. Its strategic posture is best characterised as a stable, single-asset independent operator optimising margin through direct bookings, low-cost digital tooling, and complementary partnerships rather than pursuing scale, geographic expansion, or technology differentiation.
BOCARDO firmographics
Firmographics- Name
- BOCARDO
- Legal name
- IP2426 Limited
- Website
- https://thebocardo.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BOCARDO operates the Bocardo Hotel, a single budget accommodation-only property on George Street in central Oxford, serving individual tourists and visitors seeking affordable, centrally located lodging with direct booking and WhatsApp support.
- Ownership category
- akta.pro rank
BOCARDO industry classification
Industry- Product category
- Budget Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro industry
- Urban Limited-Service HotelsIndependent Budget & Limited-Service Hotels
Keywords
Where BOCARDO is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BOCARDO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodation: Nightly room rentals for hotel guests. The hotel operates as an accommodation-only property with rooms on 1st and 2nd floor. Revenue is generated through per-night room charges with direct booking preferred. The hotel also receives referral income from restaurant discounts offered to guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard hotel rooms with essential amenities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
BOCARDO product offering
Product offeringCore offering
Bocardo Hotel is a single-property, accommodation-only budget hotel located on George Street in central Oxford, UK. It rents guest rooms on the 1st and 2nd floors on a per-night basis to individual travelers and tourists seeking affordable city-centre lodging within walking distance of Oxford's key attractions. The hotel provides in-room amenities (ironing board, hairdryer, fridge), complimentary tea/coffee/water refresh, free Wi-Fi, online pre-arrival check-in, and express check-out, and partners with sister property George Street Hotel and local restaurants for accessibility and dining referrals.
Product overview
The Bocardo Hotel is a single-property hotel offering affordable accommodation in Oxford city centre. It provides guest rooms as its core product offering, with services including check-in/check-out, free Wi-Fi, and express check-out via messaging system or kiosk. The hotel does not have a restaurant, parking, or lift, but offers discounts at local restaurants and partners with its sister property George Street Hotel for guests requiring accessibility features.
Differentiator
Problem solved
Functional benefit
Products and services
- Bocardo Hotel Accommodation
Companies that use BOCARDO
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
BOCARDO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BOCARDO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Local Restaurants (Oxford)minorThe hotel has established discount arrangements with several local Oxford restaurants for breakfast, lunch, and dinner. This partnership provides guests with dining options while supporting local hospitality businesses during challenging times for the sector.
- George Street HotelcoreGeorge Street Hotel is the sister property of Bocardo Hotel, located opposite on George Street. It offers lift access and accessible rooms for guests who require these facilities, serving as a referral option when Bocardo cannot accommodate specific accessibility needs.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
BOCARDO competitors and assessment
Company assessmentBroad incumbents
- Premier Inn Oxford: Whitbread-owned budget hotel brand with several Oxford locations. Comparable to Bocardo on price tier but operates at national scale with full-service amenities including on-site restaurants.
- Travelodge Oxford: UK's largest budget hotel chain with multiple Oxford properties. Targets the same price-sensitive traveler but operates as a large national brand with standardized amenities and broader distribution.
- Hotel du Vin Oxford: Upscale boutique brand operating in Oxford as part of a UK-wide portfolio. Comparable as an Oxford city centre accommodation provider but with a much higher price positioning than Bocardo.
- Ibis Oxford: Accor-operated budget hotel brand in Oxford. Competes for the same limited-service traveler but with the support of a global hospitality group and more standardized facilities.
- Holiday Inn Oxford: Mid-scale branded hotel operating in Oxford under IHG's portfolio. Overlaps with Bocardo on the Oxford city accommodation market but offers a broader amenity set as part of a global chain.
Direct peers
- Malmaison Oxford: Boutique-style independent hotel in Oxford city centre converted from a prison building. Comparable on the Oxford city centre independent hotel segment, though positioned at a higher price point than Bocardo.
- Old Bank Hotel: Independent boutique hotel on Oxford's High Street. Comparable as an independent Oxford city centre property competing for the same visitor base, though positioned in the upscale tier rather than Bocardo's budget tier.
- easyHotel Oxford: Budget limited-service hotel chain operating in Oxford with compact rooms and a low-cost positioning. Directly competes with Bocardo for price-sensitive travelers in Oxford city centre.
- Vanbrugh House Hotel: Small independent boutique hotel in Oxford city centre. Comparable as a single-property independent Oxford hotel competing for the same visitor market, with similar scale and direct-booking orientation.
- George Street Hotel: The named sister property of Bocardo, located opposite on George Street in Oxford city centre. It targets the same Oxford visitor market with similarly priced budget-leaning rooms but offers lift access and accessible rooms, making it the closest direct comparable on product, location and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
BOCARDO social profiles
Digital presenceBOCARDO financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOCARDO leadership team
Management profileNumber of profiles
BOCARDO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOCARDO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOCARDO
What does BOCARDO do?
Bocardo Hotel is a single-property, accommodation-only budget hotel located on George Street in central Oxford, UK. It rents guest rooms on the 1st and 2nd floors on a per-night basis to individual travelers and tourists seeking affordable city-centre lodging within walking distance of Oxford's key attractions. The hotel provides in-room amenities (ironing board, hairdryer, fridge), complimentary tea/coffee/water refresh, free Wi-Fi, online pre-arrival check-in, and express check-out, and partners with sister property George Street Hotel and local restaurants for accessibility and dining referrals.
Is BOCARDO a public or private company?
BOCARDO is a private company. It is classified as unknown and is currently operating.
When was BOCARDO founded?
BOCARDO was founded in 2012. It employs 1 to 10 people.
Where is BOCARDO based?
BOCARDO is headquartered in Oxford, United Kingdom, in the Europe region.
How does BOCARDO make money?
One revenue line is on record: hotel Accommodation.
Who are BOCARDO's main competitors?
Broad incumbents on record are Premier Inn Oxford, Travelodge Oxford, Hotel du Vin Oxford, Ibis Oxford and Holiday Inn Oxford. Direct peers are Malmaison Oxford, Old Bank Hotel, easyHotel Oxford, Vanbrugh House Hotel and George Street Hotel.
Does BOCARDO have an API?
No public API is recorded for BOCARDO.
What industry is BOCARDO in?
BOCARDO's product category is Budget Hotels. Its primary akta.pro industry code is THAGABAH, Urban Limited-Service Hotels, with a secondary code of THAGABAN, Independent Budget & Limited-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.