Cannon & Associates

What Cannon & Associates does

Cannon & Associates (legal name: Cannon and Associates Law, PLLC) is a privately held Oklahoma law firm founded by John P. Cannon and operating under the registered service mark "Fierce Advocates®." The firm provides legal representation across three practice areas: Criminal Defense (DUI, drug crimes, domestic violence, sex crimes, homicide, federal offenses, juvenile defense, and expungements), Family Law (divorce, child custody, adoption, guardianship), and Military Law (court-martial defense, non-judicial punishment, administrative actions, and military divorce). It serves individual consumers exclusively — there are no enterprise or institutional clients — with all services delivered through Oklahoma municipal, state, and federal courts.

The firm operates from three physical offices spanning the Oklahoma City metropolitan area (Edmond, Downtown Oklahoma City, and Norman) plus remote/virtual consultations. Its technology footprint is modest: a client case management system with 24/7 online file access for clients, secure online payment, and digital marketing assets including a dedicated YouTube channel ("Legal Cannon"), an SEO-oriented blog, an email newsletter, and a fully bilingual Spanish-language website. Differentiated operational features include an in-house investigator, a working courtroom inside the office for client preparation, weekly team strategy sessions across all attorneys, and a 48-hour callback guarantee.

The business model is professional services: attorney fees billed on hourly rates, flat fees, or payment plans depending on case complexity, with complimentary initial case strategy sessions as the customer acquisition entry point. The firm employs approximately 8 attorneys and around 20 paralegals, legal assistants, case managers, intake specialists, and administrative staff. Marketing is direct-to-consumer, combining content marketing, SEO, video education, and extensive client testimonials. No external investors, parent companies, funding rounds, or M&A activity are recorded; the firm is independently owned by its founder.

Name

Cannon & Associates

Legal name

Cannon and Associates Law, PLLC

Website

https://jpcannonlawfirm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cannon & Associates is a privately held Oklahoma law firm (Cannon and Associates Law, PLLC) serving individual consumers across criminal defense, family law, and military law from three Oklahoma City metro offices.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Defense (BPAHAAAN)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), White-Collar Defense & Investigations (BPAHAAAJ)

Keywords

• Criminal defense law
• Family law services
• Military law defense
• DUI defense attorney
• Legal representation

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Criminal Defense: Attorney fees for criminal defense representation including DUI, drug crimes, domestic violence, assault, theft, white-collar crimes, federal crimes, sex crimes, and violent crimes. Fee structures include hourly rates, flat fees, and payment plans depending on case complexity.
2. Legal Services - Family Law: Attorney fees for family law matters including divorce, child custody, adoption, guardianship, military divorce, and prenuptial agreements. Fees structured based on case complexity.
3. Legal Services - Military Law: Defense representation for military personnel facing court-martials, non-judicial punishment, administrative actions, and military divorce proceedings involving military pensions and benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cannon & Associates is a full-service Oklahoma law firm providing legal representation to individuals across three primary practice areas: Criminal Defense (DUI, drug crimes, domestic violence, sex crimes, white-collar crimes, federal crimes, and juvenile defense), Family Law (divorce, child custody, adoption, guardianship, and prenuptial agreements), and Military Law (court-martial defense, military divorce, and administrative actions). The firm also offers criminal record expungement services and initiates every engagement with a complimentary in-person or virtual case strategy session.

Product overview

Cannon & Associates is a full-service Oklahoma law firm operating as a single unified legal practice rather than a modular platform. The firm is organized into three primary practice areas: Criminal Defense (encompassing DUI, drug crimes, domestic violence, sex crimes, white-collar crimes, violent crimes, federal criminal defense, and juvenile defense), Family Law (covering divorce, custody, adoption, and guardianship), and Military Law (including military criminal defense and military divorce). Additional services include criminal record expungement. All services include access to free case strategy sessions, in-house investigators, secure online case file access, and a team approach with multiple attorneys reviewing each case. The firm maintains three Oklahoma locations (Edmond, Oklahoma City, and Norman) and serves clients throughout central Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Comprehensive criminal defense representation including DUI, drug crimes, domestic violence, sex crimes, white-collar crimes, violent crimes, federal criminal charges, and juvenile defense across Oklahoma courts. For individuals charged with criminal offenses.
• DUI Defense Specialized defense for driving under the influence charges including DUI, DWI, APC (Actual Physical Control), and aggravated DUI cases, with expertise in IDAP program and driver's license protection. For individuals charged with DUI/DWI offenses.
• Drug Crime Defense Defense for drug possession, trafficking, distribution, and manufacturing charges, including challenges to evidence and exploration of drug court programs and deferred sentencing options. For individuals facing drug-related criminal charges.
• Domestic Violence Defense Legal representation for domestic violence accusations including assault, battery, threats, stalking, and related charges with defense strategies for false accusations. For individuals accused of domestic violence offenses.
• Federal Criminal Defense Defense representation in federal courts for federal drug trafficking, weapons charges, white-collar investigations, and cases affected by McGirt v. Oklahoma decision. For individuals facing federal criminal charges.
• Expungement Services Legal assistance to clear criminal records through expungement processes, including expungement of deferred sentences. For individuals seeking to remove or seal prior criminal records.
• Family Law Family law services including divorce, child custody, visitation rights, property division, alimony, adoption, and guardianship matters. For individuals and families navigating family law matters.
• Military Law Specialized legal services for military personnel including military criminal defense and military divorce, handling cases in federal courts and military jurisdictions. For active duty service members and military families facing court-martial, NJP, administrative actions, or military divorce.

Quantifiable outcome

• More 5-star Google reviews than 99% of attorneys in Oklahoma
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wirth Law Office: Oklahoma-based multi-office law firm covering criminal defense, family law, and personal injury in the OKC metro area. Directly competes for the same Oklahoma consumer segments with comparable multi-location strategy and digital marketing emphasis.
• Joshua J. Hull Law, PLLC: Edmond/Oklahoma City criminal defense firm led by a former prosecutor, sharing the same OKC metro catchment and ex-prosecutor value proposition as Cannon & Associates.
• Trent Baggett Law Office: Oklahoma City criminal defense and family law firm with similar practice mix and direct-to-consumer marketing. Competes for the same DUI, drug, and family law caseload in the central Oklahoma market.
• Josh Lee & Associates: Oklahoma criminal defense firm competing in the same OKC market on DUI and serious felony cases, with comparable consumer-facing brand and review-driven acquisition strategy.
• Oklahoma Legal Group: Oklahoma-based defense and family law firm competing in the same state-level consumer market on criminal defense and family law matters.
• Law Office of Tracy Tiernan: Edmond, Oklahoma criminal defense practice operating in the same north OKC metro area with overlapping client base on DUI, drug, and violent crime matters.

Broad incumbents

• LegalZoom: National online legal services platform offering document preparation and limited-scope representation. While not a direct courtroom competitor, it overlaps on family law (divorce, adoption) intake and exerts downward price pressure on commoditized legal services.

Others

• Avvo: Legal directory and rating platform where Cannon & Associates founder holds a top rating. Operates as an ecosystem channel that drives attorney discovery and consumer leads rather than as a direct legal services competitor.

Emerging players

• Military Law Attorneys (e.g., Capovilla & Foti): Niche military defense firms that compete directly with Cannon's military law practice for court-martial, NJP, and military divorce cases; typically operate nationally via remote consultation.

Regional players

• Bode & Associates: Multi-practice Oklahoma law firm with overlapping criminal and family law coverage across the state. Comparable on practice breadth but operates more as a general-service firm rather than Cannon's defense-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Legal_Cannon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannon & Associates