Greater Good

What Greater Good does

Greater Good is a small professional services consultancy headquartered in Maastricht, Netherlands, specializing in the systematic development of behavior change interventions. Founded in 2011 and operating with 1–10 employees, the firm serves research and public health organizations along with government and NGO health promotion bodies, applying the Intervention Mapping protocol and Open Science practices that conform to the Dutch research association codes (KNAW and VSNU). Service delivery is organized around three pillars: Intervention Development Services (literature reviews, determinant studies, behavior change principle selection, production supervision, and implementation/evaluation planning), Research Services (systematic reviews, meta-analyses, qualitative and quantitative research using LimeSurvey for data collection and R for analysis), and Coding Services (R package development and supplementary support in PHP, MySQL, and JavaScript via a wider professional network).

The firm's technology stack is built on Free/Libre Open Source Software, including LimeSurvey for quantitative data collection, R for statistical analysis, the metaverse R package for literature syntheses, and a reproducible open coding kit for qualitative data analysis. Greater Good develops and freely publishes its own R packages via the gitlab.com/r-packages repository, functioning as both a contribution to the academic community and a soft lead-generation channel for consultancy engagements. GDPR compliance and exclusive use of anonymized datasets are explicit operational standards, positioning the firm for engagement with European public-sector and research clients.

Greater Good generates revenue through direct consultancy engagements and training services, with pricing not publicly disclosed. The go-to-market model is sales-led and relies on direct outreach, professional reputation within the academic and research community, and a minimal web presence (greatergood.eu and the owner's site at behaviorchange.eu). No marketing channels beyond the company website are evident, and no customer logos, funding, or revenue figures are disclosed. The business operates as a niche, expert-led services firm rather than a scalable software platform.

Name

Greater Good

Legal name

Greater Good

Website

https://greatergood.eu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Good is a Maastricht-based consultancy that provides research, training, and coding support for systematic behavior change intervention development, serving research, public health, and government organizations using the Intervention Mapping protocol and open-source R tooling.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consultancy Services: Direct consultancy engagements for intervention development support, including literature reviews, determinant studies, behavior change principle selection, and intervention production supervision.
2. Training Services: Training services for organizations' staff in conducting literature reviews, qualitative/quantitative research, and intervention development processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Greater Good provides consultancy, research, and training services focused on the systematic development of effective behavior change interventions using the Intervention Mapping protocol. Offerings span intervention development support, systematic reviews and meta-analyses, qualitative and quantitative determinant studies, behavior change principle selection, intervention production supervision, and implementation/evaluation planning. The firm also develops and freely distributes R packages for the research community and provides coding support in R, with limited experience in PHP, MySQL, and JavaScript/jQuery.

Product overview

Greater Good is a consultancy offering three interconnected service areas: Intervention Development Services (using the Intervention Mapping protocol), Research Services (systematic reviews, meta-analyses, qualitative and quantitative research), and Coding Services (R package development). The company develops and freely distributes R packages for intervention development research, which complement their consultancy offerings. This is a services-based portfolio rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• RTI International: Large nonprofit research institute conducting public health and behavioral research; operates as a broad incumbent providing applied research and consultancy services across many domains, of which behavior change is one.

Direct peers

• ideas42: US-based nonprofit using behavioral science for social impact; comparable in designing and evaluating behavior change interventions for public health and social programs, with a research-to-practice model similar to Greater Good's.
• The Behavioural Insights Team (BIT): Global leader in applying behavioral science to public policy and behavior change; offers comparable applied research, intervention design, and training services across government and institutional clients, with a similar focus on evidence-based methodology.
• Center for Advanced Hindsight: Behavioral economics research center (Duke-affiliated) that designs and evaluates behavior change interventions; closely comparable research and intervention development focus with a similar applied academic orientation.
• The Decision Lab: Canadian behavioral science consultancy applying research insights to real-world problems; offers similar applied research, advisory, and behavior change services to institutional clients with a comparable consulting model.

Regional players

• BVA Nudge Unit: French behavioral science consultancy serving European clients with similar applied behavioral science and nudge design services; comparable methodology but focused on the French market, offering geographic complementarity rather than direct head-to-head competition.

Others

• Posit: Provides the R ecosystem (formerly RStudio) where Greater Good's open-source R packages live; an enabling platform comparable through technical ecosystem rather than direct service competition.
• Mango Solutions: UK-based R-focused data science consultancy offering training and consulting in R; comparable technical capabilities around R tooling but with broader analytics focus rather than behavior change specialization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• GitHubgitlab.com/r-packages
• LinkedInlinkedin.com/company/greater-good

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Good