What Spized GmbH does

Spized GmbH is a Cologne-based German private company that operates an e-commerce platform for designing and ordering customized sportswear and team apparel. The platform is built around a proprietary web-based 3D-Konfigurator that lets users configure jerseys, shorts, training suits, hoodies, socks, fan scarves, headwear, and underwear across roughly 25 sports — football, handball, basketball, cycling, running, eSports, baseball, tennis, volleyball, winter sports, and others — with real-time preview of colors, patterns, logos, sponsor placements, and player names/numbers. Production uses sublimation printing to embed designs into fabric for durable, wash-resistant finishes, and is positioned as EU-made and made-to-order. Supporting features include a voting function for team design decisions, a digital team-list manager with WhatsApp export, a free Teamshop storefront for clubs, a custom graphic design service for complex orders, and the lifestyle sub-brand DRNK.

The business model is direct-to-consumer and direct-to-SMB e-commerce: customers design products in a self-serve flow on spized.com, pay per unit with tiered quantity discounts, and receive shipment via UPS across the EU, UK, and Switzerland. Pricing is unit-based with no minimum order quantity and a multi-year reorder price guarantee at the original tier price; larger clubs can opt into Club Deal 20/35/50 programs (100+, 250+, 500+ initial units) that lock all products at the corresponding unit tier. The customer base spans amateur and recreational sports clubs, individual athletes, and eSports teams, primarily in the DACH region with growing presence across Western Europe, and a 150,000+ cumulative customer base has been reported. Free content marketing through the spized Club Academy (webinars on sponsorship, volunteer compensation, event permits), a referral program, and broad social media presence support a product-led and community-led go-to-market.

Spized operates as a founder/owner-managed private GmbH under Managing Director Robin Teppich with no disclosed external investors, parent company, or funding rounds. A strategic partnership with Hummel enables customers to design customized Hummel-branded jerseys through the Spized configurator, signaling an emerging brand-licensing distribution model layered on top of the owned platform.

Name

Spized GmbH

Legal name

Spized GmbH

Website

https://spized.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spized GmbH operates a Cologne-based e-commerce platform featuring a proprietary 3D configurator that enables sports clubs, individual athletes, and eSports teams to design and order customized sublimation-printed sportswear across roughly 25 sports, with shipping across Europe.

Ownership category

akta.pro rank

Product category

Custom Sportswear

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159), All Other Miscellaneous Retailers (459999)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Customized & Personalized Fan Gear Retail (CRAMAOAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Custom sportswear design
• Sublimation printing apparel
• Team uniform configurator
• Custom jersey manufacturer
• Sportswear e-commerce

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Sportswear Sales: One-time transaction sales of custom-designed sports apparel including jerseys, shorts, socks, scarves, and accessories. Products are made-to-order after customer configuration, with tiered pricing based on quantity. No minimum order quantity required.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spized GmbH operates an online 3D configurator and e-commerce shop (spized.com) that enables customers to design and order made-to-order custom sportswear and team apparel, including jerseys (Trikots), training suits (Trainingsanzüge), hoodies/pullovers, socks, fan scarves (Fanschals), headwear, underwear, and baseball apparel across 25+ sports. Products are produced in the EU using sublimation printing that embeds designs into fabric fibers for durable colorfastness, with no minimum order quantity, tiered volume pricing, free graphic vectorization, and a 2-year price guarantee on reorders. Supporting tools include a voting function for team design decisions, team-list management with WhatsApp export, and a free Teamshop for clubs.

Product overview

Spized GmbH operates a B2C and B2B custom sportswear platform centered on a proprietary 3D-Konfigurator (3D configurator) that enables users to design and order personalized sports apparel. The core offering spans trikot/jiaberseys, training suits (Trainingsanzüge), hoodies/pullover, socks, fan scarves (Fanschals), headwear, and underwear across 25+ sports including football, handball, basketball, cycling, running, eSports, baseball, tennis, and volleyball. Supporting services include a voting system for team design decisions, team roster management (Teamlisten), free online shops (Teamshop) for clubs, and a graphic design service (Sonderdesign) for complex customizations. The company also operates a lifestyle sub-brand called DRNK. for casual team apparel. Production is EU-based using sublimation printing technology. Club Deal volume pricing programs (Club Deal 20/35/50) serve larger organizations. Products are marketed as Öko-Tex certified, made-to-order with no minimum order quantities, and include free sample ordering.

Differentiator

Problem solved

Functional benefit

Brands

• DRNK. A sub-brand by spized for high-quality Goodtime Trikots designed for casual sports activities such as afterwork kicks, Christmas parties, and leisure events. Features relaxed cuts, creative designs, and maximum fun factor.

Products and services

• Custom Sports Jerseys (Trikots) Customizable sports jerseys for clubs, teams, and individual athletes across multiple sports, designed via the 3D-Konfigurator with colors, patterns, logos, sponsor placements, and player names/numbers; made-to-order with sublimation printing.
• Custom Training Suits (Trainingsanzüge) Customizable tracksuits (jackets and pants) for sports teams, designed via the 3D configurator and made-to-order with sublimation printing.
• Custom Hoodies & Pullovers Customizable hoodies, zippered hoodies, and pullovers (Club, Zipper, Camden Half-Zip lines) for clubs, teams, and individuals.
• Custom Sports Socks (Socken) Customizable sports socks available in multiple colors and designs via the spized.com 3D configurator.
• Custom Fan Scarves (Fanschals) Customizable fan scarves, including the double-layered, fine-mesh polyester Emotions model with double-sided print and 29 base designs / 48 color options.
• Custom Headwear (Caps, Mützen, Beanies) Customizable caps and beanies including the Snowfall model, designed via the 3D configurator.
• Custom Underwear (Unterwäsche) Customizable boxer shorts and sports underwear, including Boxershort Comfort and Brasilian Slip Sporty models.
• Custom Baseball Apparel (Baseball-Bekleidung) Baseball-specific apparel including Homerun and Flyball jerseys, Strike pants, and Half-Zip sweaters, designed via the 3D configurator.
• Custom Promotion/Achievement Shirts (Aufstiegsshirts) Specialty customizable shirts designed to commemorate team achievements such as promotions or championships.
• DRNK. Lifestyle Sportswear Sub-brand Sub-brand product line from spized for casual team apparel and lifestyle shirts targeted at afterwork kicks, Christmas parties, and leisure events.
• Teamshop (Free Online Store for Clubs) Free online storefront service for sports clubs to sell custom merchandise to fans or to manage team reorders through a dedicated shop powered by spized.
• Graphic Design Service (Sonderdesign / Grafikservice) Custom graphic design service for complex customization requests beyond the standard 3D configurator; includes free vectorization and a design-check by spized's professional graphics team.
• Free Sample Ordering Service (Musterbestellung) Free sample ordering service available in Germany, Austria, Italy, France, Belgium, and the Netherlands, allowing prospective customers to evaluate fabric quality before ordering.
• 3D-Konfigurator (3D Configurator) Proprietary web-based 3D configurator that lets customers design custom sportswear (jerseys, shorts, training suits, hoodies) in real-time with color, pattern, logo, and sponsor placement and a live 3D preview.

Quantifiable outcome

• 150,000+ customers reached new personal bests with their customized products

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HummelcoreStrategic or Co-development PartnerPartnership with Hummel brand allowing customers to design jerseys using Hummel base products directly through spized's 3D configurator. Customers can now create customized Hummel jerseys through spized's platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• CustomInk: CustomInk is a leading US online custom apparel platform for teams, groups, and events with a design lab tool and broad product range. It targets the same SMB/team customization use case as Spized but with a wider apparel scope (not sports-specialized).
• Prolook Sports: Prolook Sports is a US custom sublimated uniform specialist offering online design for football, baseball, basketball, and soccer team apparel. Comparable to Spized in sublimation technology, no-minimum-order model, and SMB/club customer focus.
• SquadLocker: SquadLocker is a US-based custom team apparel platform serving schools, clubs, and youth leagues with online design tools and roster management. It competes in the same product-led customization category as Spized, with comparable features (online design, team shops, free graphics support) targeting similar SMB/club customers.
• Owayo: Owayo is a German custom sportswear manufacturer offering online design tools for jerseys and team apparel across football, handball, and other sports. It is the closest direct competitor to Spized in the DACH market, with overlapping customer base (amateur clubs) and similar made-to-order sublimation model.

Broad incumbents

• placeholder: Nike operates Nike By You (formerly NIKEiD) for individual customization and Team Sports for club kits, both overlapping with Spized's configurator-led model. As a global sportswear incumbent, Nike represents both a competitor and a potential brand-partner template akin to the Hummel x spized collaboration.
• Hummel International: Hummel is a Danish sportswear brand that has partnered with Spized to offer Hummel base products through Spized's 3D configurator. While the partnership creates alignment, Hummel also operates its own team custom kit program, making it both collaborator and broad incumbent competitor in team sportswear customization.
• Adidas Customization (miTeam): Adidas offers team customization through miTeam and Creator Studio, allowing clubs to design branded kits on Adidas base products. As a major incumbent with massive brand and distribution advantages, it represents the same customization category as Spized but at vastly larger scale and brand premium.

Emerging players

• Spreadshirt: Spreadshirt is a European print-on-demand platform enabling individuals and small businesses to design and sell custom apparel. While broader than Spized's sports specialization, it competes for the same SMB customization buyer with similar self-serve design tooling and made-to-order production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@spized.sportswear
• Facebookfacebook.com/spized.sportswear
• LinkedInlinkedin.com/company/spized-gmbh/posts/?feedView=all
• Instagraminstagram.com/spized.sportswear
• TikToktiktok.com/@spized_sportswear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spized GmbH