KPLR TV

What KPLR TV does

KPLR-TV (branded as KPLR 11 or STL 11) is a CW-affiliated broadcast television station serving the St. Louis Designated Market Area across Missouri and Illinois. Founded in 1969 and now owned by Nexstar Media Inc. (NASDAQ: NXTR) following its 2017 acquisition, the station operates from shared Nexstar facilities alongside sister station FOX 2 (KTVI). KPLR-TV distributes local news, weather forecasting, sports coverage (St. Louis Cardinals, Blues, Battlehawks, City SC), and entertainment programming through four primary channels: over-the-air broadcast on Channel 11, cable and satellite carriage agreements, the FOX 2 STL+ OTT streaming platform, and iOS/Android mobile applications, with fox2now.com serving as the digital content hub.

The station's production capabilities include specialized mobile coverage units — Storm Runner (storm tracking), Cross Runner (live news broadcasting), and Rogue Runner (mobile news reporting) — as well as the DroneFOX aerial footage system for news and weather coverage. Content verticals extend beyond traditional news to community programming including Pulse of St. Louis, Tools for Teachers, and Proud to Serve, plus the Studio STL lifestyle block covering local businesses, arts, food, and health. Email newsletter distribution via nxslink.fox2now.com and social media channels provide additional audience touchpoints.

KPLR-TV generates revenue primarily through the sale of television advertising airtime to local businesses and organizations, with rates quoted based on time slot, program, and spot duration. Secondary revenue streams include retransmission consent fees from cable and satellite providers, digital advertising on fox2now.com and mobile apps, and sponsored content integrations through programs such as Studio STL. The target customer base comprises two segments: general St. Louis metro viewers (free over-the-air and digital consumers) and local SMB advertisers seeking access to those viewers. Advertising pricing is not publicly disclosed, and there is no direct-to-consumer subscription model.

Name

KPLR TV

Legal name

Nexstar Media Inc.

Website

https://kplr11.com

Company type

Public

Founded year

1969

Operating status

Operating

Short description

KPLR-TV is a CW-affiliated broadcast television station in St. Louis, owned by Nexstar Media Inc., distributing local news, weather, sports, and entertainment content over-the-air, via streaming (FOX 2 STL+), mobile apps, and fox2now.com to viewers and local advertisers in the Missouri/Illinois metro area.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• CW affiliate station
• Television advertising
• Local news broadcasting
• Weather radar forecasting

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: The station generates primary revenue through the sale of advertising airtime to local businesses, including commercial spots during news programs, weather segments, sports coverage, and prime time programming. Advertising options include traditional 30-second spots and sponsored content segments.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

KPLR TV (KPLR 11 / STL 11) operates a CW-affiliated broadcast television station serving the St. Louis metropolitan area, producing local news, weather, sports, and entertainment programming. The station distributes content via over-the-air broadcast on Channel 11, cable and satellite carriage, the FOX 2 STL+ streaming platform, the fox2now.com website, and iOS/Android mobile applications. Its primary revenue source is the sale of television advertising airtime to local businesses and organizations.

Product overview

KPLR TV operates as a local broadcast television station (KPLR 11/STL 11), a CW affiliate serving the St. Louis metropolitan area. The station is owned by Nexstar Media Inc. and produces local news, weather, sports, and entertainment content through its FOX 2 News operation. The offering consists of the core broadcast TV station, a live streaming service (FOX 2 STL+), and weather forecasting tools. Content is distributed via traditional broadcast, website, and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Nexstar Media GroupcoreStrategic or Co-development PartnerNexstar Media Group is the parent company and owner of KPLR TV (STL 11) and FOX 2 (KTVI) in St. Louis. Nexstar operates the station as part of its extensive broadcast television portfolio, providing corporate resources, advertising infrastructure, and national content partnerships. The My Nexstar platform enables cross-network authentication and content access.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Stitch (Scripps' local streaming service): Stitch is a FAST streaming service aggregating local TV station news across U.S. markets, representing a digital-native alternative for the same local news audience KPLR serves and competing for advertising inventory.

Direct peers

• KSDK (NBC affiliate, St. Louis): KSDK is the NBC-affiliated local TV station in the St. Louis market. It is one of KPLR's direct competitors for local news viewership and local advertiser spend in the same DMA.
• KMOV (CBS affiliate, St. Louis): KMOV is the CBS-affiliated local TV station serving the same St. Louis DMA as KPLR. It competes head-to-head for the same local news audience, weather coverage, and St. Louis-area advertising dollars.
• KTVI (FOX 2, St. Louis): KTVI is the FOX-affiliated local TV station in St. Louis, owned by the same parent (Nexstar Media Inc.) and operated out of the same facility as KPLR. It is the closest operational and market peer given shared resources and audience overlap.

Broad incumbents

• Scripps (E.W. Scripps Company): Scripps operates a large portfolio of local TV stations and national networks. It competes with KPLR's parent for affiliate deals, advertising scale, and audience across local broadcast markets.
• Hearst Television: Hearst Television owns a portfolio of network-affiliated local TV stations across mid- and large-sized U.S. markets. It is comparable to KPLR in broadcast operations, local news production, and multi-platform distribution.
• Sinclair Broadcast Group: Sinclair is a large publicly traded owner of local TV stations across U.S. markets, including several network affiliates that compete for the same regional ad budgets and national network affiliation economics as KPLR.
• Nexstar Media Group: Nexstar is the publicly traded parent company of KPLR and the largest owner of local broadcast television stations in the U.S. It sets the strategic, operational, and capital context in which KPLR operates.
• Gray Television: Gray Television is a leading U.S. owner of local broadcast TV stations with significant Big Four and CW affiliations. It is a comparable broadcast group competing with Nexstar in the same station-portfolio market.
• Tegna: Tegna is a major owner of network-affiliated local TV stations and a digital media platform operator. Its station portfolio competes with KPLR's parent for affiliate relationships, ad scale, and audience reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kplr-11

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPLR TV