Grupo OAD

What Grupo OAD does

Grupo OAD (legal entity OAD INCORPORAÇÕES LTDA., CNPJ 41.576.487/0001-32) is a privately held, vertically integrated residential real estate developer (incorporadora) based in Florianópolis, Santa Catarina, Brazil. The company operates across the full construction value chain — from project design, permitting and approvals through to construction and key handover — and has cumulatively delivered more than 800 residential units since inception, according to company-disclosed figures. Its current portfolio includes six branded residential projects: Mobby (urban studios and lofts with amenities such as coworking, panoramic pool and gourmet spaces), Makai (a sustainable flagship in Campeche positioned as the largest construction site in Brazil with Zero Waste certification), Natura Porto da Lagoa (a waterfront project on Lagoa da Conceição), La Esmeralda, Campeche Hills, and Las Lunas Los Mares. The Makai site is also where the company earned its status as the first developer in the state of Santa Catarina to obtain Certificação Compromisso Lixo Zero (Zero Waste Commitment Certification).

The business model is direct-to-consumer residential unit sales. Pricing is opaque (quote-based, not publicly disclosed), with prospective buyers reached through the company website, Instagram, Facebook, LinkedIn, physical office at the OKA Floripa building in Campeche, and sports/event sponsorships (OAD Sports Team). The company also pursues LGPD-compliant data practices and runs a customer-facing construction-tracking tool ("Acompanhe sua obra"). It is founder-led under CEO Alexandre Groeler, with no disclosed institutional investors, parent company, or external funding rounds.

The company is geographically concentrated — its entire operations, leadership and project pipeline are anchored in the Florianópolis/Santa Catarina market, with no evidence of multi-state or international activity. Competitive differentiation rests on sustainability credentials (Zero Waste leadership), a regional quality brand, and access to premium land positions in Florianópolis's high-demand coastal neighborhoods (Campeche, Lagoa da Conceição).

Name

Grupo OAD

Legal name

OAD INCORPORAÇÕES LTDA.

Website

https://grupooad.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Grupo OAD is a privately held, vertically integrated Brazilian residential real estate developer headquartered in Florianópolis, Santa Catarina, that designs, builds, and delivers branded condominium projects (Mobby, Makai, Natura Porto da Lagoa, La Esmeralda, Campeche Hills, Las Lunas Los Mares) directly to individual buyers, with 800+ units cumulatively delivered.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: One-time sales of residential real estate units from development projects. The company develops properties from project design and approvals stage through construction to key handover.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grupo OAD is a residential real estate development company based in Florianópolis, Santa Catarina, Brazil, that plans, builds, and sells housing developments. The company delivers end-to-end development services — from project design to construction and sales — and has completed more than 800 residential units across multiple named projects. It distinguishes itself through sustainable construction practices, being the first developer in Santa Catarina to obtain Zero Waste certification.

Product overview

Grupo OAD is a real estate development company operating in Santa Catarina, Brazil, that offers a portfolio of residential projects spanning from concept through key delivery. The company manages multiple branded property developments including Mobby (urban living with amenities), Makai (sustainable flagship project with Zero Waste certification), Natura Porto da Lagoa (waterfront intimate living), La Esmeralda, Campeche Hills, and Las Lunas Los Mares. Projects are sold through a 100% sold model, and the company tracks construction progress through an online obras (works) monitoring tool.

Differentiator

Problem solved

Functional benefit

Brands

• Mobby: Residential project featuring Studios, Loft-style Apartments, and Gardens with amenities including suspended garden, terrace with party hall, pub, gourmet space with fire plaza, panoramic pool, fitness area, laundry, and coworking.
• Makai
• La Esmeralda
• Natura Porto da Lagoa
• Las Lunas Los Mares

Products and services

• Mobby

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Menina PercussãominorOthersSocial and cultural initiative supporting music and Afro-Brazilian culture for girls in the Ribeirão da Ilha and Tapera communities in southern Florianópolis. The project provides percussion, dance, and painting classes for girls since 2015.
• Projeto Social Vivendo à ArteminorOthersSocial project using jiu-jitsu to teach children and adolescents values such as respect, discipline, and teamwork, offering a positive future perspective for local community youth.
• OAD Sports TeamminorOthersCompany sports team comprising sponsored athletes including surfers Kiany Hyakutake and Lucas Vicente, parathlete Thiago Coli De Aguiar, and auto racing driver Gustavo Martins.

Scale indicators1 record

Broad incumbents

• EZTec: São Paulo-based residential developer with a national pipeline of mid-to-high-end projects; relevant incumbent peer as Grupo OAD targets premium segments similar to EZTec's traditional focus.
• Trisul: Brazilian residential developer with operations in several states including the South region; targets similar buyer segments and offers comparable mid-to-premium residential products.
• Gafisa: Established Brazilian homebuilder with a national residential portfolio including southern markets; represents scaled incumbent competition for premium buyer segments in Santa Catarina.
• Even Construtora: National residential developer active across multiple Brazilian states including the South; comparable product positioning in mid-to-premium residential segments that overlap with Grupo OAD's offerings.
• MRV Engenharia: Brazil's largest residential developer by units delivered, with national operations including Santa Catarina; represents the scaled incumbent Grupo OAD would compete against if expanding beyond Florianópolis.
• Cyrela Brazil Realty: One of Brazil's largest publicly listed residential developers, with a national portfolio including high-end projects in Florianópolis; competes for the same premium buyer pool from a much larger capital base.

Regional players

• Tecnisa: São Paulo-focused residential developer with a high-end positioning; serves as a useful comparable for Grupo OAD's premium, design-led residential strategy, though primarily in a different metropolitan market.

Direct peers

• Pasqualotto: Santa Catarina-based construction and real estate developer with a regional residential portfolio; competes with Grupo OAD for similar buyer segments in nearby micro-markets within the state.
• FG Empreendimentos: Florianópolis-based residential developer operating a comparable portfolio of branded mid-to-premium residential projects in Santa Catarina, targeting similar buyer segments and geographies as Grupo OAD.
• Embraed: Premium residential developer headquartered in Balneário Camboriú, Santa Catarina, focused on luxury waterfront and high-end residential projects in the same state and similar premium buyer demographic.

Market position

Strengths4 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupooad
• LinkedInlinkedin.com/company/grupooad
• Instagraminstagram.com/grupooad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo OAD