Cape Ann Marine Towing

What Cape Ann Marine Towing does

Cape Ann Marina is a privately held, multi-vertical waterfront resort operating continuously for over 50 years at 75 Essex Avenue on Gloucester Harbor, Massachusetts. The business integrates five revenue streams on a single harbor-front footprint: (1) The Hotel at Cape Ann Marina, offering guest rooms including the Aqua Room at nightly rates of $25–$90; (2) Mile Marker One, an on-site restaurant and bar that also operates seasonal igloo/warming-hut dining; (3) marina services comprising transient and seasonal dockage, dry storage, fuel, and boat repair, supported by the iQWebbook booking platform; (4) events and weddings leveraging the waterfront venue; and (5) ancillary retail, boat sales, and merchandise.

The company monetizes through a combination of nightly hotel rates, per-cover restaurant pricing, seasonal and transient slip/storage contracts, event packages, and bundled vacation offerings such as the Whale Watch Package (priced $311–$330) and the Summer Solstice Getaway (approximately $650). Its customer base is diversified across leisure travelers, recreational boaters, commercial fishing operators (including the fleet featured on the Wicked Tuna television series, home-ported at the marina since 2012), and event/private-dining guests. The Guest Royalty loyalty program and partnerships with Cape Ann Whale Watch, 7 Seas Whale Watch, Schooner Thomas E. Lannon, Discover Gloucester, and the North of Boston Convention & Visitors Bureau extend its distribution beyond direct booking.

The operational technology stack is conventional hospitality and marina SaaS — Toast Tab for restaurant POS, OpenTable for reservations, iQWebbook for marina management, and Google Calendar — with no proprietary AI/ML, data platform, or custom engineering disclosed. Brand equity is reinforced by 12 consecutive Best Marina awards (2015–2026), 10 years of Elite Fleet status (2017–2026), and a 2026 Best Patio award. The business model is fundamentally same-property, multi-vertical hospitality with regional tourism integration; there is no evidence of geographic expansion, franchise operations, or external capital raises.

Name

Cape Ann Marine Towing

Legal name

Cape Ann Marina

Website

https://capeannmarina.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Cape Ann Marina is a 50-plus-year privately held waterfront resort in Gloucester, MA, combining a hotel, the Mile Marker One restaurant, full-service marina dockage and storage, events, and boat sales on a single harbor-front site serving leisure travelers, recreational boaters, and commercial fishing operators.

Ownership category

akta.pro rank

Product category

Marina Resort Hospitality

NAICS

Marinas (713930), Hotels (except Casino Hotels) and Motels (721110), Port and Harbor Operations (48831), Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Water Transportation (4400)

akta.pro industry

PRIMARYTHAGAAAK

Marina & Waterfront Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAJAEAB

Water Parks (Outdoor/Indoor, Wave Pools & Slides)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

Keywords

• Marina services
• Waterfront hotel
• Boat dockage
• Waterfront dining
• Wedding venue

Headquarters

HQ city

Ciampino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Waterfront hotel rooms and suites with balconies overlooking the Annisquam River and Gloucester Harbor. Includes newly renovated Premium Rooms, Jr. Suites, and Standard Rooms. Revenue from overnight stays, packages, and group lodging.
2. Restaurant & Dining: Mile Marker One waterfront restaurant and bar offering breakfast, lunch, and dinner. Features indoor dining, seasonal outdoor deck dining, and private Igloo dining experience (November-April). Revenue from food, beverages, and private events.
3. Marina Services: Full-service marina including transient dockage, seasonal boat storage, fuel dock, boat repairs, haul and launch services, parts store. Also includes boat sales (used boats, outboard motors, trailers).
4. Events & Weddings: Event venues including the Compass Room (up to 50 people), Bridge Deck, Dining Room, and Igloo Village. Hosts weddings, celebrations, corporate events, and private dining experiences.
5. Retail & Merchandise: On-site gift shop offering branded merchandise including t-shirts, sweatshirts, hats, jackets (Helly Hansen), sunglasses (Goodr), and other maritime-themed items.
6. Vacation Packages: Bundled packages including Stay & Sail, Whale Watch packages (with Cape Ann Whale Watch), and Summer Solstice Weekday Getaway packages combining hotel, dining, and local activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Cape Ann Marina operates a waterfront resort property on the Annisquam River in Gloucester, MA, combining three integrated businesses: a waterfront hotel (The Hotel at Cape Ann Marina) with renovated rooms and a salt-water pool, the Mile Marker One restaurant offering year-round dining plus seasonal Igloo dome dining, and a full-service marina providing transient dockage, fuel, seasonal boat storage, repairs, haul and launch, and used boat/motor/trailer sales. The property also hosts weddings, corporate events, and private celebrations across multiple indoor and outdoor venues.

Product overview

Cape Ann Marina & Resort is a comprehensive waterfront resort offering a unified hospitality experience combining marina operations, hotel accommodations, and waterfront dining. The property operates The Hotel at Cape Ann Marina with renovated rooms and suites, the Mile Marker One Restaurant with multiple dining venues (indoor dining room, Bridge Deck, Sun Deck), seasonal Igloo Dining Experience with clear domes, and the Aqua Room pool facility. Marina Services provides transient dockage, fuel, boat storage, repairs, and boat sales. The resort also coordinates third-party activities including fishing charters, whale watching, and schooner sails. Event venues include the Compass Room, Bridge Deck, and Igloo Village for weddings and private celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hotel at Cape Ann Marina Waterfront hotel in Gloucester, MA with newly renovated rooms and suites, balconies overlooking the marina and Annisquam River, complimentary breakfast, indoor salt-water pool and Jacuzzi access for guests.
• Mile Marker One Restaurant & Bar Year-round waterfront restaurant and bar serving fresh local seafood, steaks, salads, and cocktails with indoor dining room, seasonal Bridge Deck and Sun Deck, plus private dining options for events.
• Igloo Dining Experience Seasonal heated clear-dome private dining experience on the Bridge Deck available November through April, accommodating parties of 2–22 guests with waterfront views.
• Aqua Room Pool Experience 6,000 sq ft enclosed atrium with heated indoor salt-water pool and Jacuzzi, available to hotel guests and the general public via 2-hour paid reservations.
• Marina Services Full-service marina operations on the Annisquam River including transient dockage, seasonal and trailer boat storage, fuel dock, haul and launch, boat repairs, and parts store for boat owners.
• Boat Sales & Service Marine sales department offering used boat sales, outboard motor sales, trailer sales, and comprehensive boat repair services for boat buyers.
• Compass Room Event Venue Private second-floor event space accommodating up to 50 guests with marina views, used for weddings, rehearsal dinners, showers, meetings, and celebrations.
• Bridge Deck & Sun Deck Seasonal outdoor dining decks offering waterfront dining, cocktails, fire pits, live music, and lounging with views of the marina and Annisquam River.
• Whale Watch Package Bundled hotel accommodation with breakfast plus Cape Ann Whale Watch excursion tickets, available Spring and Summer seasons for leisure travelers.
• Summer Solstice Weekday Getaway Package Two-night premium marina-view room stay with daily breakfast buffet, pool and Jacuzzi access, courtyard fire pits, and dining at Mile Marker One restaurant.
• Private Boat Charters On-site charter fleet offering fishing charters, scuba diving, sightseeing, and whale watching excursions with various captains operating from the marina.
• Wicked Tuna Fishing Charters Deep-sea fishing charters with Wicked Tuna TV show captains including Dave Carrero, Paul Hebert, TJ Ott, and others who operate out of Cape Ann Marina.
• Whale Watching Tours Whale watching excursions departing from Gloucester 12 miles offshore to marine preserve with operators including 7 Seas Whale Watch and Cape Ann Whale Watch.
• Dock & Dine Service allowing boaters to dock at the marina and dine at Mile Marker One restaurant, with take-out options available for those arriving by boat.
• Mile Marker One Loyalty Program (Guest Royalty) Rewards program for restaurant and resort guests earning 1 point per $1 spent, redeemable at $2.50 discount for every 50 points accumulated.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cape Ann Whale WatchcoreStrategic or Co-development PartnerCo-marketing partnership offering bundled Whale Watch packages combining hotel accommodation at Cape Ann Marina with whale watching tours operated by Cape Ann Whale Watch. Packages include Spring season trips (May 26 - June 12, 2026) at $311.33 for two adults and Summer season trips (June 15 - September 4, 2026) at $330.31 for two adults, both including breakfast and boarding passes.
• 7 Seas Whale WatchminorStrategic or Co-development PartnerGloucester's leading whale watch company since 1983, offering guaranteed whale sightings. Located in downtown Gloucester with trips 12 miles offshore to national marine preserve.
• Whale Center of New EnglandminorStrategic or Co-development PartnerGloucester-based organization with free whale exhibit featuring skeleton of a humpback whale. Ocean Alliance headquarters involved with marine research and education programs worldwide.
• Schooner Thomas E. LannonminorStrategic or Co-development Partner65-foot classic schooner built in Essex, offering sails through America's oldest working harbor and along Gloucester coastline. Part of Stay & Sail package offerings.
• Gloucester Fleet (Lady Sea)minorStrategic or Co-development PartnerLarge deep sea fishing and specialty charter boat operating from the marina, including sunset music cruises and private parties.
• Cape Ann's Whale WatchminorStrategic or Co-development PartnerOperates the Hurricane, the largest and fastest vessel in Gloucester for whale watching excursions. Partnered with marina for package bookings.
• Discover GloucestercoreGTM or Marketing PartnerOfficial visitors guide and website for Gloucester. Partnership for tourism promotion and cross-marketing of Cape Ann region attractions.
• North of Boston / Visit North ShorecoreGTM or Marketing PartnerRegional tourism organization covering Gloucester and surrounding Cape Ann area. Collaborative marketing for regional visitor promotion.
• Maritime GloucesterminorStrategic or Co-development PartnerMaritime heritage organization hosting multiple schooners including Thomas E. Lannon, Ardell, Isabella, and Adventure. Referenced for sailing excursions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wequassett Resort and Golf Club: Harwich, MA waterfront luxury resort with renovated rooms, multiple restaurants, pool, marina access, and event venues. Operates at similar independent four-season resort scale and price point.
• Chatham Bars Inn: Cape Cod luxury waterfront resort with comparable hotel, multiple dining venues, event/wedding facilities, and private beach access. Closest scale and product mix analog on the Massachusetts coast.
• Newport Harbor Hotel & Marina: Newport, RI property explicitly combining a waterfront hotel with full-service marina operations and harbor-view dining. Direct structural comparison to Cape Ann Marina's hotel-plus-marina-plus-restaurant model.
• Boston Harbor Hotel: Independent luxury waterfront hotel on Boston Harbor with marina proximity, multiple F&B outlets, and event venues. Comparable in waterfront-hotel-plus-dining mix, though at a larger urban scale.
• White Elephant Hotel: Nantucket waterfront luxury hotel with harbor-view dining and event facilities. Comparable boutique independent waterfront resort at a similar premium destination price point.
• Harbor View Hotel: Edgartown, Martha's Vineyard waterfront historic hotel with harbor-view restaurant and seasonal resort operations. Comparable independent New England waterfront destination model.
• Gurney's Newport Resort & Spa: Waterfront Newport resort with multiple dining venues, spa, marina/beach access, and event spaces. Comparable independent four-season resort with strong destination tourism positioning.

Broad incumbents

• Safe Harbor Marinas: Largest marina operator in the United States with a broad portfolio of full-service marinas. Comparable on the marina-operations side but operates at vastly greater scale and does not focus on integrated hotel/F&B.

Others

• Visit North of Boston: Regional tourism marketing organization partnered with Cape Ann Marina. Listed for ecosystem context as a co-marketing partner rather than a competitor.
• Spirit of Boston / Harbor Cruise Lines: Boston harbor-based cruise and charter operator. Comparable in providing passenger water-based experiences from a New England port, but does not operate lodging or marinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/capeannsmarina
• YouTubeyoutube.com/@Hotelcapeannmarina
• Facebookfacebook.com/capeannsmarina
• Instagraminstagram.com/thehotelgloucesterma
• Pinterestpinterest.com/capeannsmarina
• LinkedInlinkedin.com/company/cape-ann-s-marina-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Ann Marine Towing