What Giulia Peyrone does

Giulia Peyrone Studio is a material-driven multidisciplinary art practice founded by Italian-Thai artist and creative director Giulia Peyrone in 2015, originally based in Brooklyn, New York and now operating from Florence, Italy. The studio works across painting, textiles, and spatial environments, producing original artworks as well as project-based creative direction for fashion, hospitality, interior, and travel clients. Its practice is rooted in travel, observation, and material exploration, translating memory and geography into color, surface, and form, with each project beginning as a study of surface and material and evolving into objects or spatial environments.

The studio's portfolio is organized into three documented collection periods — 2018-2020, 2021-2023, and 2024-present — comprising acrylic on canvas and paper, gouache on paper, embroidery on canvas, and burnout-technique ribbed cotton works. Its highest-visibility public-facing project is "Streetwear (Re)Construction," an ongoing series that prints artwork onto standard construction debris netting and installs the result on historic Florence landmarks including Ponte Vecchio, Piazza de' Pitti, and Piazza Savonarola, executed in partnership with restoration contractor Iniziative Edili S.R.L. Distribution is direct and event-driven, supported by earned media in Condé Nast Traveler, Exibart, The Florentine, Spaghetti magazine, ROWSE, and Collectible Dry, the last of which featured a collaboration with Chanel.

Revenue is generated through two streams: one-time sales of original artworks via direct studio inquiry (pricing not publicly disclosed), and project-based creative direction and commission engagements with enterprise clients in fashion, hospitality, and interior sectors. The studio is privately held, founder-owned, with no disclosed institutional investment, funding rounds, or parent entity. Headcount is stated at 11-50 with descriptive notes indicating a solo artist practice supported by occasional collaborations with artisans, designers, and cultural institutions. The firm was recognized by Exibart in its 2026 list of 222 emerging artists to invest in.

Name

Giulia Peyrone

Legal name

Giulia Peyrone

Website

https://giuliapeyrone.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Giulia Peyrone Studio is a material-driven multidisciplinary art practice led by Italian-Thai artist Giulia Peyrone, producing original paintings, textiles, and spatial installations for fashion, hospitality, interior, and travel clients across the US and Italy.

Ownership category

akta.pro rank

Product category

Contemporary Fine Art Studio Services

NAICS

Interior Design Services (54141), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Contemporary fine art
• Creative direction services
• Public art installations
• Spatial environment design
• Painting and textiles

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Art Sales: Sale of original artworks including paintings on canvas, works on paper, and embroidery pieces displayed through portfolio exhibitions.
2. Creative Direction Services: Collaborative projects with fashion, hospitality, interior and travel sectors providing visual narratives and creative direction shaped by cultural research.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Giulia Peyrone Studio is a material-driven multidisciplinary practice that creates and sells original contemporary artworks (paintings on canvas and paper, embroidery on canvas, and burnout technique works) across three portfolio collections (2018-2020, 2021-2023, 2024-present). The studio also develops site-specific public art installations, most notably the 'Streetwear (Re)Construction' project using printed construction netting on historic Florence buildings, and provides creative direction and visual narrative services for fashion, hospitality, interior, and travel clients in collaboration with artisans and cultural institutions.

Product overview

Giulia Peyrone Studio is a material-driven multidisciplinary practice operating at the intersection of art, culture and material research. The studio produces original artworks across painting (acrylic and tempera on canvas and paper), textiles (embroidery on canvas), and spatial installations. The portfolio spans three main collections: 2018-2020 works including large-scale flower series and landscape studies; 2021-2023 works featuring the sun chart series and portrait studies; and 2024-present works including 'Sogno', 'Sweet Desire', and embroidery pieces. The studio also develops site-specific public art installations, most notably the ongoing 'Streetwear (Re)Construction' project using construction netting on historic Florence landmarks.

Differentiator

Problem solved

Functional benefit

Products and services

• Streetwear (Re)Construction Ongoing public art installation project that uses printed artwork on standard debris netting to create visual veils over buildings, intervening on urban and historic sites. Displayed on Ponte Vecchio, Piazza de' Pitti, and Piazza Savonarola in Florence, Italy. Aimed at cultural institutions, city stakeholders, and public audiences.
• Artwork 2021-2023 Collection Portfolio collection of original paintings and textile works created between 2021 and 2023, including acrylic on canvas and paper, embroidery on canvas, and burnout technique on ribbed cotton canvas. Available for purchase by individual and institutional collectors through direct studio inquiry.
• Artwork 2024-Present Collection Portfolio collection of original paintings and embroidery works on canvas and paper created from 2024 to present, featuring works such as 'Sogno', 'The Gentle Bruiser', 'Sweet Desire', 'Shelfscape', and 'Modern Muse'. Available for purchase by individual and institutional collectors through direct studio inquiry.
• Artwork 2018-2020 Collection Early portfolio collection of original paintings from 2018-2020, including acrylic on canvas, aluminum, and linen; gouache on paper; and works on handmade paper. Notable works include '1296 Pansies', 'Triptych Flower Bomb', 'Chasing the Sun', and 'Twilight Capri'. Available for purchase by collectors through direct studio inquiry.
• Spatial Installations and Creative Direction Project-based creative direction and spatial design services for fashion, hospitality, interior, and travel clients. Provides visual narratives shaped by cultural research and place, often developed in collaboration with artisans, designers, and cultural institutions to produce atmospheric spatial environments.

Quantifiable outcome

• Public art installations on historic landmarks including Ponte Vecchio in Florence

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Iniziative Edili S.R.L.coreStrategic or Co-development PartnerLeading restoration construction company in Florence, Italy that installed the Streetwear (Re)Construction public art project on historic buildings including Ponte Vecchio, Piazza de' Pitti and Piazza Savonarola.
• ChanelflagshipStrategic or Co-development PartnerFeatured in Collectible Dry magazine's 'Echos of Me' collaboration with Chanel, representing a prestigious fashion house partnership.
• Collectible Dry MagazinecoreGTM or Marketing PartnerEditorial collaboration featuring Giulia Peyrone's work in the art and design publication Collectible Dry, including the Echos of Me x Chanel feature.
• ROWSEminorGTM or Marketing PartnerFeatured in ROWSE magazine's 'Raw Portraits' editorial feature.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Random International: London-based art collective producing immersive spatial installations and object-based work for cultural institutions and luxury brands — overlaps with Peyrone's public-installation practice and material-research methodology, though focused on technology-driven experiences.
• Camille Henrot: French artist working across painting, sculpture, textile, and installation, with documented fashion collaborations (e.g., Dior) — closely matches Peyrone's cross-medium, luxury-collaborative profile at a more established gallery tier.
• Studio Mumbai: Indian multidisciplinary practice integrating craft, architecture, and material research with artisan collaboration — directly comparable to Peyrone's artisan-led, material-first studio model, though anchored in built architecture rather than painting.

Direct peers

• Anicka Yi: Korean-American artist working across sculpture, installation, and brand commissions (notably Aesop), with a material-and-sensory practice that maps closely to Peyrone's research-driven, luxury-adjacent creative direction work.
• Bethan Laura Wood: London-based designer/studio with a material-led, color-saturated practice spanning furniture, textiles, and spatial installations for fashion houses (e.g., Marni, Hermès) and hospitality — directly comparable cross-discipline output and luxury client base.
• Faye Toogood: British multidisciplinary designer running a studio practice that moves fluidly between furniture, objects, textiles, and interior commissions for fashion and hospitality clients — directly comparable to Peyrone's material-driven, cross-discipline model serving luxury brands.
• The Haas Brothers: LA-based art and design studio producing sculptural objects, textiles, and installations with recurring collaborations for luxury fashion (e.g., Bottega Veneta, LOEWE) — same luxury-fashion client archetype and material-object output as Peyrone.

Broad incumbents

• Tom Dixon: British design house producing furniture, lighting, and spatial concepts for hospitality (e.g., The Hoxton, Maison Margiela) — comparable cross-discipline output targeting fashion and hospitality clients, but at much larger commercial scale.
• Studio Olafur Eliasson: Berlin-based large-scale studio producing spatial installations and objects at the intersection of art, climate research, and public commissions — comparable to Peyrone's installation work but operating at substantially greater scale and institutional capacity.

Regional players

• Roberto Sironi: Italian designer/studio with a material-driven craft practice spanning furniture, objects, and exhibitions, often in dialogue with heritage and Italian artisan networks — strong regional comparison to Peyrone's Florence-anchored, craft-rooted practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/giuliapeyrone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giulia Peyrone