LA MIELLERIE

What LA MIELLERIE does

La Miellerie is a privately-held, owner-operated self-catering holiday cottage (gite) rental business located in the rural hamlet of Puy Bardon, on the edge of the village of Lozay in the Charente-Maritime department of southwestern France. The property is operated as a sole proprietorship by Stewart and Alison Boak, who live in the adjacent main house and personally host guests. The offering comprises a single two-bedroom cottage of approximately 70 square metres of living space over two floors, sleeping up to six guests (one double bedroom, one twin bedroom, and a double sofa bed downstairs), set within 2,000 square metres of grounds that include a heated 9m x 4m freshwater swimming pool open from mid-May to late October, gardens, and multiple outdoor dining and lounging areas.

The business generates revenue exclusively through short-term vacation rentals priced in weekly tiers spanning the spring-to-late-summer season, with rates ranging from £500 per week in low season to £1,100 per week during peak summer (mid-July to late August), plus a £100 refundable damage bond and a 5% tourist tax. Bookings are taken directly through the company's website (lamiellerie-gite-charente.com), email, or telephone, with the property additionally listed on the PromoteMyPlace.com vacation rental marketplace to broaden international visibility. The customer base consists of individual UK and European holiday-makers (UK, France, Belgium, Netherlands, Germany, Australia cited) seeking rural countryside retreats with access to Atlantic beaches approximately one hour away and to historic towns such as Saint-Jean d'Angely, Cognac, and La Rochelle.

The technological and go-to-market foundation is modest and consumer-facing. The website is built on the PromoteMyPlace.com platform and is supplemented by Google Analytics for traffic measurement, AddThis for social sharing, and Facebook integration. The on-property tech offering includes free WiFi coverage extending to the pool area, a UK Freesat HD TV with French channels, and a French safety-regulation-compliant alarmed pool system. The marketing motion combines organic SEO through the website, active social media accounts on Facebook, X, Instagram, TikTok, Snapchat, and Pinterest, the third-party marketplace listing, and word-of-mouth referrals supported by an extensive guestbook of positive reviews and a high returning-guest rate.

Name

LA MIELLERIE

Legal name

La Miellerie

Website

https://lamiellerie-gite-charente.com

Company type

Private

Operating status

Operating

Short description

La Miellerie is a family-run self-catering holiday cottage (gite) in rural Charente-Maritime, France, operated by owners Stewart and Alison Boak, offering a single two-bedroom property with a heated pool to UK and European holiday-makers via direct bookings and the PromoteMyPlace.com marketplace.

Ownership category

akta.pro rank

Product category

Vacation Rental / Holiday Cottage Rental

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cabins & Cottages (THAMADAA)

akta.pro secondary industry

Pet-Friendly Vacation Rentals (THAGANAH)

Keywords

• Holiday cottage rental
• Vacation rental services
• Self-catering accommodation
• Gite holiday rental
• Rural holiday letting

Headquarters

HQ city

Lozay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Holiday Cottage Rental: Short-term vacation rental of a fully-equipped 2-bedroom gite (sleeping up to 6 people) with heated swimming pool, garden, and outdoor dining areas. Revenue is generated through weekly rental rates with seasonal pricing tiers. Additional revenue includes a refundable damage bond (£100) and tourist tax (5% of rental cost). Welcome hamper and basic essentials provided included in the rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Miellerie rents out a single two-bedroom self-catering holiday cottage (gite) in the rural hamlet of Puy Bardon, Lozay, Charente-Maritime, France, sleeping up to six guests. The fully equipped 70 sqm accommodation includes a double bedroom, twin bedroom, double sofa bed, shower room, kitchen, living/dining area, and access to a private heated 9m x 4m swimming pool, south-facing gardens, and outdoor dining areas. It is offered as short-term weekly vacation rental with seasonal pricing for couples, families, and pet owners seeking a peaceful countryside base near Atlantic beaches and historic towns.

Product overview

LA MIELLERIE is a single holiday cottage/gite rental property located in the rural village of Lozay, Charente-Maritime, France. The offering consists of one self-contained vacation rental accommodation with approximately 70 square metres of living space over two floors, featuring two bedrooms, a living/kitchen area, outdoor dining space, and a heated swimming pool. The property is managed by owners Stewart and Alison Boak and is offered as a single unified vacation rental product, not a platform.

Differentiator

Problem solved

Functional benefit

Products and services

• La Miellerie Holiday Cottage / Gite Self-catering two-bedroom gite in rural Charente-Maritime, France, sleeping up to six guests, with private heated 9m x 4m swimming pool, south-facing gardens, free WiFi, UK/French TV, and welcome hamper. Targeted at couples, families, and pet owners seeking short countryside holidays near Atlantic beaches and historic towns.

Quantifiable outcome

• Extensive positive guest reviews over many years with 5-star ratings consistently mentioned
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Airbnb: Global short-term rental marketplace where La Miellerie effectively competes for the same UK/European family leisure segment in rural France. Comparable as a distribution and pricing benchmark, even though La Miellerie currently books directly and via PromoteMyPlace rather than Airbnb.
• Vrbo (Expedia Group): Specialist whole-home vacation rental platform under Expedia with strong presence in European countryside destinations. Comparable because it focuses on family-oriented whole-home rentals similar to La Miellerie's 6-person gite.
• Gîtes de France: The largest network of independently owned gîtes and chambres d'hôtes in France, with a national classification and booking platform. Comparable to La Miellerie because both market privately owned French holiday cottages to leisure travellers, but Gîtes de France operates a federated network across thousands of properties versus La Miellerie's single cottage.
• Booking.com: Major European accommodation booking platform with a large inventory of holiday homes and gîtes in France. Comparable as a competitor for the same UK and European leisure demand pool targeting rural Charente-Maritime cottages.

Others

• eviivo: Booking and property management software provider focused on small independent accommodation providers (B&Bs, gîtes, inns, small hotels). Comparable as a software/infrastructure enabler for La Miellerie-style owner-operators managing a single property directly.
• PromoteMyPlace.com: UK-based website builder and marketing platform purpose-built for self-catering holiday rental owners, which already hosts La Miellerie's site. Comparable as the existing infrastructure peer underpinning its direct digital presence and guest enquiry flow.

Regional players

• Sawday's: Curated collection of unique places to stay in the UK, Ireland and France, marketed to discerning travellers. Comparable as a peer marketing channel for characterful rural French gites with personal hosting, similar to La Miellerie's positioning.

Direct peers

• Cottages.com: UK-focused holiday cottage booking platform with properties across France and Europe targeting British family holiday-makers. Directly comparable in customer base (UK families), product type (self-catering cottages) and seasonal usage pattern.
• Holiday Cottages UK (Sykes Cottages): One of the largest UK cottage rental agencies with a sizeable French cottage portfolio. Comparable as a managed distribution alternative to La Miellerie's direct/PromoteMyPlace model for UK travellers booking rural French self-catering accommodation.

Emerging players

• Vacasa: Professional short-term rental management company operating in the US, Mexico, Belize and parts of Europe. Comparable as a managed-services alternative that small gite owners could partner with for professional turnover, dynamic pricing and multi-platform distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lamiellerie
• Instagraminstagram.com/lamiellerie
• Pinterestpinterest.com/lamiellerie-gite-charente

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA MIELLERIE