URAKATA

What URAKATA does

URAKATA Co., Ltd. (株式会社URAKATA) is a privately held Tokyo-based management consulting and back-office support firm founded in August 2022 by Kazunori Fujisawa (藤沢和徳) with ¥4,000,000 in registered capital. The company operates three divisions — CxO Business (fractional executive services covering finance, accounting, HR, payroll, tax affairs, and SaaS recommendations), Brand Management Business (visual identity design, creative production, marketing strategy, and internal culture design), and New Business Development — and added a "Moment Design" plan in 2026 for anniversary and milestone messaging. Its stated purpose is to free founders from operational and administrative burdens so they can focus on their core vision, expressed through an "ura/omote" (behind-the-scenes/visible) collaborative positioning.

The company serves Japanese entrepreneurs, startup founders, young business owners, and small-to-mid-sized enterprises across the Kanto region and, since April 2024, the Kansai region via an Ise-Shima branch co-located with the CO Blue Center social-business hub. Its core technology is professional expertise in consulting, management accounting, brand strategy, and design rather than any proprietary software platform; no API, SDK, or AI capabilities are disclosed. Revenue is generated through professional services engagements and managed-services contracts, with pricing custom-quoted per client and no standardized pricing published.

Distribution is sales-led and relationship-driven: services are sold through direct consultation, supplemented by content marketing on note (Japanese blogging platform), PR TIMES press releases, Instagram, and a YOUTRUST company page. The firm is bootstrapped with no disclosed external investors, operates with 1–10 employees, and maintains offices in Setagaya, Tokyo and Shima, Mie Prefecture. Documented clients include the nonprofit HASSYADAI social, startups ,too Inc. and Kotera Tomoko's "Editorial...", and apparel operator ONE FIVE Inc.

Name

URAKATA

Legal name

株式会社URAKATA

Website

https://urakata-inc.jp

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

URAKATA is a Tokyo-based consulting and back-office firm offering fractional CxO services, brand management, and creative production to Japanese entrepreneurs, startup founders, and small-to-mid-sized enterprises across three operating divisions.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Graphic Design Services (541430), Business Support Services (5614)

SIC

Services-Management Services (8741), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industry

Transcreation (Creative Copy & Concepts) (MPAAANAA)

Keywords

• Management consulting
• Back-office outsourcing
• Fractional executive services
• Brand management
• Visual identity design

Headquarters

HQ city

Setagaya, Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting: Professional consulting services providing strategic support for business planning, brand strategy, and operational excellence for entrepreneurs and startup founders.
2. CxO Services: Fractional executive services where URAKATA team members serve as CxO-level leaders for client companies, managing back-office operations including finance, HR, and administrative functions.
3. Accounting/HR/Administrative Services: Ongoing back-office support covering accounting, bookkeeping, payroll, personnel, and general administration for client businesses.
4. Brand Management and Visual Identity Services: Creative and branding services including brand identity development, visual identity creation, marketing strategy, and design production for client companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

URAKATA is a management support firm that helps entrepreneurs and startup founders build operational systems so they can focus on core business. It delivers three core service lines: (1) CxO Business — fractional executive and back-office outsourcing covering accounting, HR, payroll, tax, and SaaS selection; (2) Brand Management Business — visual identity design, creative production, and marketing strategy; and (3) New Business Development — incubation of new identity-driven ventures.

Product overview

URAKATA is a management consulting and back-office support firm for entrepreneurs, organized into three distinct business divisions: (1) CxO事業 (CxO Business) — providing full back-office support including accounting, HR, payroll, tax affairs, and SaaS system recommendations so executives can focus on core business; (2) ブランドマネジメント事業 (Brand Management Business) — offering visual identity design, creative production, marketing strategy, and internal culture design for client companies; and (3) 新規事業 (New Business Development). The company also developed an innovative internal インセンティブ制度 (Incentive System) based on five elements (愛, 自由, スキル, 予算, 社会貢献), and recently launched 'Moment Design' as a new plan for delivering entrepreneurs' 'inner voice' on milestone occasions. All services are delivered with a 'ura/omote' (behind/front) collaborative approach, positioning URAKATA as a peer-level partner rather than a top-down advisor.

Differentiator

Problem solved

Functional benefit

Products and services

• CxO Business (CxO事業)
• Brand Management Business (ブランドマネジメント事業)
• New Business Development (新規事業開発)
• Moment Design

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CO Blue Center (コーブルーセンター)coreStrategic or Co-development Partner · 1 April 2024URAKATA has established a partnership with CO Blue Center, an environmental problem-solving retreat center located in Shima City, Mie Prefecture. CO Blue Center houses various social businesses focused on climate change and marine plastic issues, and serves as a workspace for entrepreneurs. URAKATA opened its Ise-Shima branch office at CO Blue Center, providing back-office support including accounting, HR, and administrative services to local entrepreneurs and CO Blue Center tenants. This partnership enables URAKATA to serve regional business owners and create synergies between urban and local entrepreneurship ecosystems.
• 東山 迪也 (Michiya Higashiyama)coreStrategic or Co-development Partner · 1 April 2024東山 迪也 is the representative of CO Blue Center and leads multiple organizations including FOLK FOLK Inc., NPO法人三重ソーシャルビジネスファンド, REP Inc., and CO Blue Center. He serves as a key strategic partner facilitating URAKATA's expansion into the Ise-Shima region and connection with local entrepreneurs.
• ONE FIVE Inc. (株式会社ONE FIVE)minorStrategic or Co-development Partner · 7 February 2024URAKATA entered a business partnership with ONE FIVE Inc., which operates apparel brands including SUBLATIONS, h'eres, and other fashion brands. The partnership focuses on establishing operational support systems for influencer back-office operations, helping influencers manage their business administrative tasks.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dentsu Group: Dentsu is Japan's largest advertising/creative group, offering brand strategy, visual identity, and integrated communications to enterprise clients. Represents the broad incumbent alternative to URAKATA's brand management division, though it serves much larger and more established clients.
• Accenture Japan: Accenture Japan is the local arm of the global management-consulting and technology-services firm, serving enterprise clients across strategy, digital, and operations. Comparable as a broad incumbent for the consulting/CxO side of URAKATA, though operating at vastly larger scale and corporate clients.
• Money Forward: Money Forward offers a broad back-office SaaS and services portfolio (accounting, HR, finance) for Japanese SMBs and startups. Larger and broader than URAKATA; competes at the technology-enabled back-office layer where URAKATA's CxO division operates.
• Hakuhodo DY Holdings: Hakuhodo is one of Japan's largest advertising and creative agencies, providing brand strategy, design, and integrated marketing to large enterprises. Comparable as a broad-incumbent competitor to URAKATA's brand management/visual identity work, though at a much larger scale and corporate clientele.

Direct peers

• SOKKIN: SOKKIN is a Japanese fractional-executive and management-support platform matching professionals (CxO, marketing, engineering) with early-stage startups. Directly comparable to URAKATA's CxO事業 in serving entrepreneurs who need executive-level support without full-time hires.
• P.S. Consulting: P.S.コンサルティング is a Japan-based management-consulting and professional-services firm supporting venture and growth-stage companies across strategy, finance, and HR. Overlaps with URAKATA's consulting and back-office support functions for founder-led businesses.
• MUGEN Consulting: MUGEN Consulting provides fractional executive (CxO) and management-support services to venture and startup clients in Japan, often operating as outsourced back-office. Closely mirrors URAKATA's core fractional-CxO + back-office delivery model for founders.
• Hajimari: Hajimari provides management support, back-office, and growth services for Japanese SMBs and founders, often through a multi-brand portfolio of professional-services subsidiaries. Comparable to URAKATA in targeting the "entrepreneur's loneliness" segment with bundled operational support.

Emerging players

• freee: freee provides cloud accounting, HR, and back-office SaaS to Japanese SMBs and founders. It is a software competitor/substitute for part of URAKATA's back-office offering; clients may choose freee over a fractional-CFO engagement, making it a relevant emerging adjacent player.
• Anotherwork: Anotherwork operates a platform connecting experienced business professionals (ex-CxOs, strategists) with Japanese startups for fractional engagements. Partial overlap with URAKATA's CxO事業, with more of a marketplace/HR-platform orientation versus URAKATA's direct-delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urakata.inc
• LinkedInlinkedin.com/company/urakata-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URAKATA