What PIMENT AND CO does

Piment and Co is a privately-held French boutique financial advisory firm founded in 2011 and headquartered in Soullans (Vendée) with a second office in Paris. The firm is owned and operated by its two founding partners, Stéphanie Thomas and Edouard Seguin, both of whom hold the CIF (Conseiller en Investissements Financiers) designation regulated by ORIAS, AMF and ANACOFI-CIF. It provides three core service lines: fundraising and investor search (capital développement, capital amorçage, LBO), corporate strategy and financial advisory (business plan, financial management controls, operational procedures), and M&A advisory for buy- and sell-side transactions. An outsourced CFO (Direction financière externalisée) offering is layered on top, evidenced by multi-year engagements such as the 6-year mandate with Groupe Unigarde.

The firm operates a sales-led, referral-driven GTM focused on French SMB and mid-market companies, with no proprietary technology platform and no disclosed digital marketing beyond a website, blog, and LinkedIn presence. Pricing is engagement-based and not publicly disclosed. Its client roster spans at least 10 industries including fire safety, agricultural seeds, industrial engineering, motorcycle, wine, filaments, transportation, construction, and milling. Notable disclosed engagements include a successful 2023 capital raise for Furion (hybrid motorcycle startup), a financial information system unification for Groupe Socitec across six countries (2020-2023), and the conclusion of the Unigarde outsourced CFO mandate via the group's 2024 sale to SIMIE.

Business model is fee-based professional services: transaction success fees for fundraising and M&A, plus retainer-style fees for outsourced CFO mandates. Revenue is not disclosed; headcount is stated as 1-10 employees concentrated in the two partners. No external funding, M&A activity, or institutional backing is recorded. Geographic reach is domestic France only.

Name

PIMENT AND CO

Legal name

Piment and Co

Website

https://pimentandco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Piment and Co is a French boutique financial advisory firm founded in 2011, providing fundraising, corporate strategy, M&A advisory, and outsourced CFO services to SMB and mid-market companies across multiple sectors in France.

Ownership category

akta.pro rank

Product category

Investment Banking & Financial Advisory

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

akta.pro secondary industries

Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Boutique investment banking
• Fundraising advisory services
• M&A advisory consulting
• Corporate finance strategy
• Outsourced CFO services

Headquarters

HQ city

Soullans

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Financial Advisory Services: Fee-based consulting services for fund raising operations, strategic finance consulting, and M&A advisory. Services include capital development, LBO structuring, business plan development, and financial management advisory. Revenue is generated through professional service engagements with business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Piment and Co is a French boutique financial advisory firm that helps companies raise capital and execute strategic finance operations. Its services cover fund raising (capital développement, capital amorçage, venture capital, LBO), corporate strategy and business plan consulting, M&A advisory for company sales and acquisitions, and outsourced financial direction (DFE) for SMEs. Engagements are delivered by the two founding partners, both holding CIF status, to clients primarily in western France (Vendée/Angers) and Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Levée de fonds et recherche d'investisseurs Fundraising advisory service helping companies raise capital through capital développement, seed capital, venture capital, and LBO structures. The firm assists with investor identification, roadshow organization, negotiation, and finalization of funding operations. Targeted at French SMEs, mid-market firms, and innovation startups.
• Conseil en stratégie et finance d'entreprise Corporate strategy and financial advisory service including strategic planning, business plan development, financial structuring, management control tools, and operational procedure implementation. Designed for business executives seeking external strategic and financial guidance.
• Cession et acquisition d'entreprise M&A advisory service for company sales and acquisitions, providing complete audit, business valuation, buyer/seller search, negotiation, and legal and financial completion of transactions. For business owners selling or acquiring SMEs and mid-market firms.
• Direction financière externalisée (Outsourced CFO) Outsourced financial direction providing ongoing financial leadership including financial information structuring, budgeting, monthly reporting, operational cost analysis, group reorganization, holding creation, acquisitions support, and bank financing search. For SMEs and mid-market firms without in-house CFO capacity.

Quantifiable outcome

• Successful completion of Furion hybrid motorcycle capital development fund raising, enabling commercialization of Furion M4
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lincoln International: Global mid-market investment bank with M&A advisory and capital raising services. Overlapping in mid-market M&A but operates at a larger scale across multiple geographies than Piment and Co's France-only boutique model.
• Rothschild & Co: Global advisory group with strong French M&A and equity capital markets practice. Larger incumbent that competes for French SME and mid-market mandates, particularly on bigger transactions.
• Meeschaert (LFDE): French wealth manager and asset manager providing investment advisory services. Broader incumbent with overlapping investment advisory capabilities under similar French regulatory frameworks.

Direct peers

• Midcap Partners: French independent investment bank focused on mid-cap and SME advisory. Directly comparable in the French mid-market fundraising and M&A space.
• Bryan Garnier & Co: European investment bank specializing in growth and mid-market companies, with strong French presence. Comparable boutique IB offering M&A and equity capital markets services to growth-stage businesses.
• Aelios Finance: French mid-market investment bank offering M&A advisory and fundraising. Direct competitor for the same SME/mid-market client base with similar boutique positioning in France.
• Clipperton: Paris-based independent corporate finance advisor specializing in fundraising and M&A for technology and growth companies. Comparable boutique IB model serving French and European mid-market with similar deal sizes and entrepreneur clients.
• Capitalmind Partners: European mid-market M&A and capital raising advisor with French presence. Comparable in focus on mid-market M&A and fundraising mandates for growth and succession-driven transactions.
• Equitis: French independent advisory firm providing M&A and capital raising services to mid-market companies. Closely comparable boutique structure and service offering focused on French SME transactions.
• Cambon Partners: Paris-based boutique M&A and corporate finance advisory firm serving French mid-market companies. Directly comparable as a boutique investment bank focused on fundraising and M&A for SMEs and growth-stage businesses in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIMENT AND CO