Goodbye Good Boy

What Goodbye Good Boy does

Goodbye Good Boy, legally PETS COMPANY PTY LTD, is an Australian pet end-of-life service provider founded in 2020 and headquartered in Sydney. The company delivers in-home euthanasia for dogs and cats through a network of mobile veterinarians operating across five major Australian metropolitan areas — Sydney, Melbourne, Brisbane, Gold Coast, and Adelaide — on a seven-day schedule. Beyond the core euthanasia service, the offering includes individual cremation with guaranteed ash return, virtual Telepet Quality of Life consultations, prepaid funeral plans (installment or upfront), grief counselling, and a memorial product catalogue (timber keepsake boxes, paw prints, fur tufts, and digital PAW-portraits). The company's self-described positioning is "Australia's most awarded pet end-of-life service," supported by a Finder People Choice Award and a CSIA Award.

The platform is web-based: the public site combines content marketing (50+ educational articles on pet diseases, quality of life, and grief), a free online Quality of Life Calculator, and quote/booking forms. There is no mobile application, no proprietary AI/ML component disclosed, and the analytics stack is limited to Google Analytics and Facebook Pixel. Clinical operations rely on routing credentialed veterinarians to customer homes, with intake handled via web forms and phone. Telepet virtual consultations extend clinical reach without requiring physical dispatch.

The business model is predominantly direct-to-consumer and transactional. In-home euthanasia is priced starting at approximately $500 per appointment (45 minutes to 1 hour) with no after-hours surcharge; in-clinic euthanasia is positioned at a $200–$500 range; cremation and memorial SKUs are priced separately. Prepaid funeral plans provide a smaller subscription-style revenue stream. Customer segments are individual pet owners (B2C, long-tail) with veterinary clinics functioning as a referral channel rather than a paying customer. Clinical leadership is anchored by Lead Veterinarian Dr Sandra Karlsen and Head of Veterinary Services Dr Jaxon Anderson, with strategic advisory input from Dr Dani McVety, founder of the US peer Lap of Love.

Name

Goodbye Good Boy

Legal name

PETS COMPANY PTY LTD

Website

https://goodbyegoodboy.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodbye Good Boy is an Australian pet end-of-life service provider offering in-home euthanasia, individual cremation, prepaid funeral plans, grief counselling, and memorial products for dog and cat owners across Sydney, Melbourne, Brisbane, Gold Coast, and Adelaide.

Ownership category

akta.pro rank

Product category

Pet End-of-Life Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

End-of-Life Care (Hospice & In-Home Euthanasia) (HLAMAAAL)

Keywords

• Pet euthanasia services
• In-home veterinary care
• Pet cremation services
• Animal hospice support
• Pet grief counselling

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-Home Euthanasia Services: Mobile veterinarians provide at-home euthanasia for dogs and cats. Pricing varies by pet size and medication requirements. Service includes 45min-1 hour appointment with no additional after-hours fees.
2. Cremation and Aftercare Services: Individual cremation services with guaranteed return of pet's ashes. Includes memorial options such as keepsake boxes, paw prints, fur tufts, and digital PAW-portraits. Ashes returned within 6-10 days.
3. Telepet Quality of Life Consultations: Virtual veterinary appointments for quality of life assessments and guidance on pet health decisions.
4. Prepaid Funeral Plans: Advance planning and prepayment options for pet end-of-life services, available via upfront or installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goodbye Good Boy provides in-home pet euthanasia for dogs and cats delivered by mobile veterinarians across five Australian cities, complemented by individual cremation with guaranteed ash return, Telepet virtual quality-of-life consultations, prepaid funeral plans, personalised memorial products (keepsake boxes, paw prints, fur tufts, digital PAW-portraits), and access to specialist animal-loss grief counsellors. The service is available seven days a week with no after-hours fees, and a free online Quality of Life Calculator supports owners in making end-of-life decisions.

Product overview

Goodbye Good Boy is Australia's premier pet end-of-life service offering a comprehensive suite of services for cats and dogs. The core offering consists of in-home euthanasia services for dogs and cats, delivered by empathetic mobile veterinarians. This is complemented by Telepet Quality of Life Consults for remote veterinary guidance, Cremation Services with guaranteed individual cremation and ash return, and Prepaid Funeral plans for advance planning. The company also provides a free Quality of Life Calculator tool for pet owners to assess their pet's condition, specialist grief counselling through one-on-one animal loss counsellor consults, and personalized Memorial Options including keepsake boxes, paw prints, fur tufts, and digital PAW-portraits. The service portfolio is designed to support pet owners through the entire end-of-life journey, from quality of life assessment through euthanasia, aftercare, and ongoing grief support.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Dog Euthanasia

Quantifiable outcome

• Ashes returned within 6-10 days of cremation
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Dr Dani McVety (Lap of Love)advisorStrategic or Co-development PartnerDr Dani McVety, founder of Lap of Love (US pet hospice provider), serves as an advisor to Goodbye Good Boy. Content from Dr McVety is reproduced with permission for educational articles on the website, including guidance on knowing when to euthanise pets and managing seizures in cats.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lap of Love Veterinary Hospice: US-based pioneer and largest provider of in-home pet euthanasia, hospice, and cremation services. Operates via a franchise/local-vet model across dozens of US metros; comparable on service mix, in-home delivery model, and category positioning.
• Caring Pathways: US mobile veterinary hospice and in-home euthanasia provider serving multiple US states. Comparable in offering in-home euthanasia, hospice care, and aftercare — directly overlapping with Goodbye Good Boy's core service portfolio.
• Pet Loss at Home: US-based mobile in-home pet euthanasia service operating across multiple states. Closely comparable in-home delivery model, geographic-coverage approach, and focus on compassionate end-of-life care.

Broad incumbents

• Mars Petcare: Global pet care conglomerate (parent of Royal Canin, Banfield, BluePearl, VCA). Owns adjacent veterinary service brands that overlap with end-of-life care and could enter the mobile/hospice niche via acquisition or build-out.
• BluePearl Pet Hospital: Large US specialty and emergency veterinary hospital chain owned by Mars Petcare. Offers end-of-life services as part of a broader portfolio; competes indirectly via referral channels and clinic-based euthanasia.
• VCA Animal Hospitals: Nationwide veterinary hospital network (part of Mars Inc.) offering general practice, specialty, and end-of-life services across the US and Canada. Represents the incumbent clinic-based alternative to mobile in-home euthanasia.

Regional players

• Pets in Peace: Australian pet cremation and aftercare provider offering individual cremation, memorial products, and grief support. Competes directly with Goodbye Good Boy's cremation and memorial revenue stream within Australia.
• Vets2Home: UK-based mobile veterinary service specialising in in-home euthanasia and end-of-life care. Comparable service model (mobile vet, in-home delivery, focus on peaceful passing) in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Goodbye-Good-Boy-102958788419396
• Instagraminstagram.com/goodbye_good_boy
• LinkedInlinkedin.com/company/goodbye-good-boy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodbye Good Boy