Grow Pro Genetics, Llc

Name

Grow Pro Genetics, Llc

Legal name

Grow Pro Genetics, LLC

Website

https://growprogenetics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Seed Genetics

NAICS

Wheat Farming (11114)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

akta.pro secondary industries

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Certified Seed Production (AFAGAIAC)

Keywords

• Soft red winter wheat
• Wheat seed genetics
• Private label licensing
• Plant breeding technology
• Wheat variety development

Headquarters

HQ city

Hamel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. AgriPro Branded Wheat Seed Sales: Sale of proprietary wheat varieties under the AgriPro brand through distribution partners to farmers in the eastern US region.
2. Private Label Licensing: Licensing of Grow Pro Genetics wheat genetics to established seed company brands, allowing them to market products under their own brand names.
3. Seed Grower Network Revenue: Products maintained by individual seed growers for seedstock, wholesale and retail demand through the PAS program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grow Pro Genetics develops proprietary soft red winter wheat genetics and markets wheat seed varieties through two routes: AgriPro branded seed sales distributed via partners and retailers, and private label licensing of wheat genetics to established seed companies. The company combines traditional pedigree plant breeding with advanced seed technology to deliver high-yielding, regionally adapted wheat varieties for the eastern United States, supported by its Product Assurance System (PAS) quality certification program based on AOSCA inspection protocols.

Product overview

Grow Pro Genetics is a developer of soft red winter wheat genetics serving the eastern United States region. The company operates two key routes to market: the AgriPro branded business and private label licensing. Their product portfolio includes 11 proprietary GP series wheat varieties (GP 015, GP 282, GP 305, GP 348, GP 381, GP 463, GP 543, GP 717, GP 747, GP 893, GP 944) and 3 legacy SY series varieties (SY 100, SY 547, SY VIPER) acquired from Syngenta. The company combines traditional plant breeding with advanced seed technology, supported by their Product Assurance System (PAS) quality program based on AOSCA standards. The breeding program develops varieties for the eastern US growing region spanning 22 states from the Mississippi River to the Atlantic Ocean.

Differentiator

Problem solved

Functional benefit

Brands

• AgriPro: The AgriPro soft red winter wheat breeding program - a legacy program established in 1914 - offering a blend of traditional plant breeding combined with advanced seed technology. Grow Pro Genetics is the exclusive supplier of AgriPro branded wheat in the soft wheat class.

Products and services

• GP 015 Soft Winter Wheat Variety Soft winter wheat variety with proven pedigree, smooth head type, medium test weight, medium plant height, medium heading date, condensed plant type, and improved test weight.
• GP 282 Soft Winter Wheat Variety Southern-adapted soft winter wheat variety with awned head type, early heading, long vernalization requirement; ideal for delta and deep south markets with short stature for low lodging risk.
• GP 305 Soft Winter Wheat Variety High-yielding soft winter wheat variety with medium/early heading, medium late vernalization, fast dry down, row filler performance, and above-average flour yields.
• GP 348 Soft Winter Wheat Variety Next generation soft winter wheat variety with very early heading, medium/short vernalization, big test weight, high falling number, and fast dry down for early harvest.
• GP 381 Soft Winter Wheat Variety Consistent and proven soft winter wheat variety with medium/early heading, medium vernalization, enhanced BYDV tolerance, responsiveness to high fertility, and a well-rounded disease package.
• GP 463 Soft Winter Wheat Variety Soft winter wheat variety with fusarium fighter positioning, medium heading date, medium late vernalization, dependable fusarium tolerance, and dense smooth head type.
• GP 543 Soft Winter Wheat Variety Unstoppable soft winter wheat variety with top-end yield competitor positioning, coast-to-coast adaptation, and large heavy head type.
• GP 717 Soft Winter Wheat Variety Strong test weight soft winter wheat variety with supreme test weight, good straw yields, and southern adaptation.
• GP 747 Soft Winter Wheat Variety Versatile performer soft winter wheat variety with race horse yield potential, wide adaptation, and above-average ROI.
• GP 893 Soft Winter Wheat Variety Elite and versatile soft winter wheat variety with good stand and straw quality, versatile performance, and prostrate growth habit.
• GP 944 Soft Winter Wheat Variety Good quality grain soft winter wheat variety with east coast positioning, healthy plant type, and accelerated selection.
• SY 100 Legacy Soft Winter Wheat Variety Legacy soft winter wheat variety with yield and quality positioning, featuring great tillering, top-end yield potential, and good milling and baking quality.
• SY 547 Legacy Soft Winter Wheat Variety Fully-loaded performer soft winter wheat variety ideal for double-cropping, with great disease package and good performance in variable soil conditions.
• SY VIPER Legacy Soft Winter Wheat Variety Legacy soft winter wheat variety with smooth breakthrough performance, high-yielding under pressure, broadly adapted with year-over-year performance leadership.
• AgriPro Brand (Soft Red Winter Wheat) Branded soft red winter wheat portfolio marketed through distribution partners to farmers in the eastern US, with heritage dating back to 1914. Grow Pro Genetics is the exclusive supplier of AgriPro branded wheat in the soft wheat class.
• Private Label Licensing Service Licensing service allowing established seed companies to add Grow Pro Genetics wheat genetics to their own brand, leveraging the company's breeding system and superior genetics for differentiation in competitive seed markets.
• Product Assurance System (PAS) Quality Program Quality assurance program based on AOSCA inspection protocols for seed certification, maintaining purity standards for Grow Pro Genetics wheat varieties and replacing blue tag certification.

Quantifiable outcome

• New varieties released annually for pilot production and sales, with broad-based access available the following year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• The Ohio State UniversityminorGTM or Marketing Partner · 1 July 2021Commercial Director Ken Davis interviewed at The Ohio State University's Dean's Spring Event, a signature stakeholder event for the College of Food, Agricultural, and Environmental Sciences communicating vision and direction with alumni, industry partners, and donors.
• SyngentacoreStrategic or Co-development Partner · 1 January 2020Acquisition of Syngenta's AgriPro Soft Red Winter Wheat breeding program including soft wheat breeding germplasm. Grow Pro Genetics designated as exclusive supplier of AgriPro branded wheat in the soft wheat class. The transition was coordinated smoothly allowing both organizations to focus on delivering increased value to customers and growers.

Scale indicators4 records

Recent moves1 record

Direct peers

• CROPLAN by WinField United: CROPLAN is WinField United's proprietary seed brand offering wheat (including soft red winter varieties) alongside corn, soybeans and alfalfa through the cooperative retail channel. It is directly comparable to Grow Pro Genetics in distributing proprietary wheat genetics to US farmers via regional seed retailers and ag retailers.
• WestBred (Bayer Crop Science): WestBred is Bayer Crop Science's dedicated US wheat seed brand and the largest direct competitor to Grow Pro Genetics in soft red winter wheat. Both companies develop and distribute proprietary wheat genetics through regional seed company partners and retailers, with overlapping footprint in the Midwest and eastern US.
• Dyna-Gro (Nutrien Ag Solutions): Dyna-Gro is Nutrien Ag Solutions' proprietary seed brand offering wheat (including soft red winter varieties), corn and soybeans through a broad retailer network. It competes directly with Grow Pro Genetics in distributing wheat genetics to farmers and offers a similar multi-channel, multi-crop seed portfolio approach.
• AgriMAXX Wheat: AgriMAXX Wheat is a US-focused wheat breeding company specializing in soft red winter wheat varieties for the Midwest and Mid-South, with a comparable product portfolio and distribution approach to Grow Pro Genetics. Both target similar eastern US geographies and compete for shelf space at the same regional seed retailers.

Broad incumbents

• Pioneer Seeds (Corteva): Pioneer Seeds, operated by Corteva, is one of the largest US seed companies and offers wheat (including soft red winter varieties) as part of a broad row crop and forage seed portfolio. While not wheat-specialized like Grow Pro Genetics, it is a meaningful competitor in soft red winter wheat genetics and dealer-channel seed sales.
• KWS: KWS is a European-headquartered global plant breeding company with a substantial wheat seed business in North America. It is a broad incumbent with a much larger R&D budget and multi-crop portfolio but operates in the same genetic licensing and seed distribution categories as Grow Pro Genetics, and has historical ties through Commercial Director Ken Davis's prior tenure.
• Limagrain: Limagrain is a global farmer-owned cooperative and one of the largest wheat breeders worldwide, operating in the US through its business units including LG Seeds and Limagrain Cereal Seeds. It is comparable to Grow Pro Genetics as a wheat genetics provider but at substantially greater scale, geographic breadth and capital base.
• Bayer Crop Science: Bayer Crop Science is the global agribusiness major that owns WestBred and Monsanto's former wheat and seed treatment franchises. While not exclusively wheat-focused, its scale, biotech pipeline and deep US retailer relationships make it the most consequential broad incumbent competing for soft red winter wheat acres.
• Syngenta: Syngenta is a global agribusiness major and the prior owner of the AgriPro soft wheat program that Grow Pro Genetics acquired in 2020/2021. It remains a relevant comparable given the historical relationship and ongoing license/transition agreements, and continues to operate adjacent wheat and trait businesses globally.

Emerging players

• Progeny Ag Products: Progeny Ag Products is a US-focused wheat breeder offering soft red winter wheat varieties to eastern and Mid-South farmers through regional seed companies. It is comparable to Grow Pro Genetics as a similarly sized emerging specialist competing for shelf space at the same independent seed retailers, though with a narrower commercial portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrowProGeneticsLLC
• LinkedInlinkedin.com/company/grow-pro-genetics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow Pro Genetics, Llc