CINEMA ADVERTISING ASSOCIATION LIMITED(THE)
Cinema Advertising Association Limited is the UK and Republic of Ireland trade association that pre-vets and clears all cinema advertising under delegated authority from the BBFC, serving advertisers and agencies through a paid per-submission online portal and providing market data to member exhibitors.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CINEMA ADVERTISING ASSOCIATION LIMITED(THE) does
The Cinema Advertising Association Limited (The) is a UK-incorporated trade association (company number 515177) headquartered in London that serves as the regulatory copy clearance body for cinema advertising exhibited in the United Kingdom and the Republic of Ireland. Its core function is to pre-vet all cinema commercials against the UK CAP Code (policed by the ASA) and the Irish ASAI Code, issuing clearance documents and age-related placement guidance; this authority was delegated by the BBFC in April 2016, with the BBFC Director sitting on the CAA Board in a non-executive capacity.
The CAA operates a web-based submission platform built by Packed House featuring secure per-user accounts, integrated Stripe payments, real-time submission status tracking, downloadable clearance documents and a full per-account submission archive, alongside a private intranet (CAA Copy Panel system) where panel members view and vote on uploaded advertisements under strict confidentiality. Standard turnaround is 24 hours for non-contentious copy with a 48-hour fallback. Revenue is generated almost entirely through flat per-submission copy clearance fees (£180 + VAT for UK, €180 for ROI, £180 + VAT for both, effective April 2026) with charities exempted and resubmissions free; the organization additionally publishes monthly admissions, quarterly screen counts and the annual FAME consumer survey as market intelligence outputs.
Its primary customers are cinema advertising contractors DCM, Pearl & Dean and Wide Eye Media (who sit on the membership/governance side) and the broader long-tail of advertisers and agencies (including regulated-product advertisers in HFSS, alcohol, gambling and e-cigarettes) who submit cinema creatives for clearance before exhibition.
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) firmographics
Firmographics- Name
- CINEMA ADVERTISING ASSOCIATION LIMITED(THE)
- Legal name
- Cinema Advertising Association
- Website
- https://cinemaadvertisingassociation.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cinema Advertising Association Limited is the UK and Republic of Ireland trade association that pre-vets and clears all cinema advertising under delegated authority from the BBFC, serving advertisers and agencies through a paid per-submission online portal and providing market data to member exhibitors.
- Ownership category
- akta.pro rank
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) industry classification
Industry- Product category
- Cinema Advertising Copy Clearance Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Cinema Advertising & On-screen Media Networks (MPADAKAO)
- akta.pro secondary industry
- Cinema Media Planning & Buying (MPAAABAJ)
Keywords
Where CINEMA ADVERTISING ASSOCIATION LIMITED(THE) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Copy Clearance Fees: The CAA charges a flat fee for initial submission and clearance of cinema advertisements. Fees vary by territory: UK only, Republic of Ireland only, or both UK and ROI. No charge is applied for resubmissions of previously cleared items with valid PA codes or FA codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | UK Only Submission - £180 + VAT (£216) |
| Transaction based/ take rate | Pay-as-you-go | ROI Only Submission - €180 |
| Transaction based/ take rate | Pay-as-you-go | Both UK & ROI Submission - £180 + VAT (£216) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) product offering
Product offeringCore offering
The Cinema Advertising Association provides copy clearance services for cinema commercials destined for exhibition in UK and Republic of Ireland cinemas. Advertisers and agencies submit cinema advertisements through an online portal where the CAA Copy Panel reviews the content for compliance with the UK CAP Code and the Irish ASAI Code, issuing clearance documents with age-related restrictions. The organisation also publishes UK cinema market intelligence including monthly admissions, quarterly screen numbers, and the annual FAME survey.
Product overview
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) is a trade association for cinema advertising contractors operating in the UK and Republic of Ireland. The company offers a unified copy clearance service through a web-based submission portal where advertisers submit commercials for review against the CAP Code (UK) and ASAI Code (Ireland). The core product includes an online submission system, a Copy Panel review process, and clearance documentation. The CAA also provides market intelligence including monthly admissions data, quarterly screen numbers, and the annual FAME industry survey on cinemagoing and advertising consumption.
Differentiator
Problem solved
Functional benefit
Products and services
- Copy Clearance Service Pre-vetting service for cinema commercials to ensure compliance with the UK CAP Code and Irish ASAI Code. The Copy Panel reviews submissions and issues provisional or final approval with age-related restrictions for film placement.
- CAA Submissions Portal Online platform for submitting cinema advertisements for clearance. Features include secure account login, integrated Stripe payments, real-time status tracking, downloadable clearance documents with full submission archive.
- Market Intelligence Services Provides UK market data including monthly admissions figures, quarterly screen numbers, and the annual FAME survey providing insight into cinemagoing, film viewing habits, and cinema advertising consumption.
Quantifiable outcome
- 24-hour turnaround on clearance submissions for non-contentious copy
- +1 more outcomes
Companies that use CINEMA ADVERTISING ASSOCIATION LIMITED(THE)
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- British Board of Film Classification (BBFC)coreThe BBFC delegated its legal obligation to classify the bulk of cinema screen advertising to the CAA Copy Panel in April 2016. The Director of the BBFC is appointed to the CAA Board in a non-executive capacity to ensure good communications. The BBFC retains classification of public information advertising, charities, and commercials featuring film/TV clips. Both must approve such content under their respective codes.
- Pearl & DeancoreKey member company of the Cinema Advertising Association. Provided support, guidance, and feedback during the development of the new CAA website and submission systems. Pearl & Dean is one of the major cinema advertising contractors in the UK.
- Digital Cinema Media (DCM)coreKey member company of the Cinema Advertising Association. Provided support, guidance, and feedback during the development of the new CAA website and submission systems. Digital Cinema Media is a major cinema advertising contractor in the UK.
- Wide Eye MediaminorMember company of the Cinema Advertising Association. Receives content submissions for exhibition and is listed as a member company for Christmas delivery deadlines.
- Advertising Standards Authority (ASA)coreThe CAA Copy Panel approves cinema commercials in line with the CAP Code, which is policed by the ASA in the UK. ASA Council is the final arbiter in any potential breach of CAP Codes. For appeals, ASA and CAP form the separate appeal panel.
- Advertising Standards Authority Ireland (ASAI)coreFor Republic of Ireland exhibition, the CAA Copy Panel clears advertisements under the ASAI Code. ASAI has published amended Section 8 regarding HFSS advertising rules effective December 2021.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) social profiles
Digital presenceCINEMA ADVERTISING ASSOCIATION LIMITED(THE) financial estimates
Financial estimateRevenue estimate
Valuation estimate
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) leadership team
Management profileNumber of profiles
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CINEMA ADVERTISING ASSOCIATION LIMITED(THE)
What does CINEMA ADVERTISING ASSOCIATION LIMITED(THE) do?
The Cinema Advertising Association provides copy clearance services for cinema commercials destined for exhibition in UK and Republic of Ireland cinemas. Advertisers and agencies submit cinema advertisements through an online portal where the CAA Copy Panel reviews the content for compliance with the UK CAP Code and the Irish ASAI Code, issuing clearance documents with age-related restrictions. The organisation also publishes UK cinema market intelligence including monthly admissions, quarterly screen numbers, and the annual FAME survey.
Is CINEMA ADVERTISING ASSOCIATION LIMITED(THE) a public or private company?
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CINEMA ADVERTISING ASSOCIATION LIMITED(THE) founded?
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) was founded in -1. It employs 1 to 10 people.
Where is CINEMA ADVERTISING ASSOCIATION LIMITED(THE) based?
CINEMA ADVERTISING ASSOCIATION LIMITED(THE) is headquartered in London, United Kingdom, in the Europe region.
How does CINEMA ADVERTISING ASSOCIATION LIMITED(THE) make money?
One revenue line is on record: copy Clearance Fees.
Does CINEMA ADVERTISING ASSOCIATION LIMITED(THE) have an API?
No public API is recorded for CINEMA ADVERTISING ASSOCIATION LIMITED(THE).
What industry is CINEMA ADVERTISING ASSOCIATION LIMITED(THE) in?
CINEMA ADVERTISING ASSOCIATION LIMITED(THE)'s product category is Cinema Advertising Copy Clearance Services. Its primary akta.pro industry code is MPADAKAO, Cinema Advertising & On-screen Media Networks, with a secondary code of MPAAABAJ, Cinema Media Planning & Buying. Its NAICS code is 54181 and its SIC code is 7311.