Grovet B.v.
Grovet B.V. operates a veterinarian-only e-commerce platform that supplies equine veterinarians across Europe with pharmaceuticals, nutrition, medical devices, and consumables aggregated from 400+ brands, operating from Soesterberg, Netherlands since 1996.
- Company typePrivate
- Founded1996
- HeadquartersSoesterberg, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grovet B.v. does
Grovet B.V. operates a veterinarian-only e-commerce platform that supplies equine veterinarians with pharmaceuticals, homeopathic remedies, complementary feed and nutrition, medical devices, consumables, and care products for horses. Founded in 1996 and headquartered in Soesterberg, Netherlands, the company restricts account access to verified veterinary professionals, after which buyers can procure from a catalog aggregating 400+ brands (including Zoetis, Boehringer Ingelheim, MSD Animal Health, Dechra, Bayer, Elanco, Ceva, Virbac, 3M, and Abbott) organized by therapeutic category and by active ingredient. The platform supports localized storefronts in six European markets — Netherlands, Germany, Spain, France, Belgium, and the United Kingdom — and offers worldwide delivery from the Dutch headquarters, with partnerships structured around EU Veterinary Medicinal Products Regulation 2019/6 for magistral and compounded preparations via Veterinary Compounding Pharmacy (Veterinaire Bereidingsapotheek / Veterinary Compounding.eu).
The underlying technology is a standard multi-language e-commerce storefront with category trees, active-ingredient search, brand search, and account/license verification gating; no public API, SDK, or AI features are described. Grovet also carries an Active Pharmaceutical Ingredient (API) line that supports veterinary compounding pharmacy customers with raw ingredients regulated under EU 2019/6 articles 112-114.
The revenue model is direct B2B e-commerce: one-time sales of veterinary products to verified equine veterinarians, with pricing not publicly disclosed and only visible after login. The company's go-to-market is sales-led through its own webshop rather than through third-party marketplaces or field sales, supported by the #proudhorsevet community branding and word-of-mouth in the professional equine veterinary channel. Revenue scale is undisclosed; the company is privately held with no parent or investor backing identified in the source data.
Grovet B.v. firmographics
Firmographics- Name
- Grovet B.v.
- Legal name
- Grovet B.V.
- Website
- https://grovet.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grovet B.V. operates a veterinarian-only e-commerce platform that supplies equine veterinarians across Europe with pharmaceuticals, nutrition, medical devices, and consumables aggregated from 400+ brands, operating from Soesterberg, Netherlands since 1996.
- Ownership category
- akta.pro rank
Grovet B.v. industry classification
Industry- Product category
- Veterinary Medical Supplies Distribution
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)
- akta.pro secondary industry
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where Grovet B.v. is headquartered
LocationHeadquarters
- HQ city
- Soesterberg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Grovet B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce product sales: Direct online sales of equine veterinary products including medicines, medical devices, consumables, supplements, and care products to verified veterinarians
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Grovet B.v. product offering
Product offeringCore offering
Grovet B.V. operates a veterinarian-only e-commerce webshop that supplies equine veterinarians with pharmaceuticals, homeopathic remedies, active pharmaceutical ingredients, complementary feed and nutrition, medical devices, consumables, and care products from more than 400 brands. Access is gated by veterinary license verification, and the company ships worldwide from its headquarters in Soesterberg, Netherlands, with localized storefronts across six European countries.
Product overview
Grovet B.v. is a veterinarian-only e-commerce webshop specializing in equine veterinary products, operating for over 25 years from Soesterberg, Netherlands. The company offers a comprehensive portfolio of veterinary supplies organized into five core product categories: (1) Medicines/Pharma including conventional pharmaceuticals and homeopathic products, (2) Complementary Feed and Nutrition for dietary supplementation, (3) Medical Devices including diagnostic equipment and surgical instruments, (4) Consumables such as bandages and gloves, and (5) Care Products for general horse health maintenance. Grovet also provides active pharmaceutical ingredients (API) for magistral preparation under EU veterinary regulations, and partners with Veterinary Compounding Pharmacy for compounded medications. The platform is accessible to equine veterinarians globally across multiple language versions (English, Dutch, German, Spanish, French) with worldwide delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicines (Pharma) Veterinary pharmaceutical medicines including analgesics, anesthetics, antibiotics, antifungals, antiparasitics, cardiovascular, corticosteroids, cytostatics, dermatology, and respiratory treatments for equine use.
- Homeopathy Homeopathic products for horses addressing calming, cardiovascular, gastro-intestinal, genito-urinary, hepatic, immune, musculoskeletal, and respiratory conditions.
- Complementary Feed and Nutrition Dietary supplements and nutritional products for horses covering calming, cardiovascular, dermatology, electrolytes, gastro-intestinal, hepatic, hoof, immunity, metabolic, muscular, reproduction, respiratory, skeletal, urinary, and vitamin/mineral needs.
- Medical Devices Medical equipment and devices for equine veterinarians including diagnostics, general equipment, surgical instruments, infusion systems, intravenous catheters, mesotherapy devices, needles, radiology equipment, suture material, and syringes.
- Consumables Single-use veterinary consumables including bandages (cast, compresses, hoof, padding, self-adhesive, tape, wound dressings), disinfectants, dispenser aids, gloves, hoof protection, lubricants, paraffin, and surgical clothing.
- Care Products General care products for horses including dermatology, hoof care, muscular system treatments, repellents, respiratory care, shampoos, skeletal system support, and various care items.
- API (Active Pharmaceutical Ingredients) Active pharmaceutical ingredients available for veterinary compounding pharmacy (magistral) preparation, regulated under Veterinary Medicinal Products Regulation (EU) 2019/6 art. 112, 113, 114.
Companies that use Grovet B.v.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Grovet B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grovet B.v. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Veterinary Compounding Pharmacy (Veterinaire Bereidingsapotheek), Veterinary Compounding.eucorePartnership for magistral preparation (Veterinary Medicinal Products Regulation (EU) 2019/6 art. 112, 113, 114). By placing orders, customers enter into agreement with Veterinary Compounding Pharmacy for compounded veterinary preparations.
- 400+ pharmaceutical and animal health brandscoreExtensive portfolio of brand partners including major companies such as 3M, Abbott, Boehringer Ingelheim, MSD Animal Health, Zoetis, Dechra, Bayer, Elanco, Ceva, Virbac, and many others. Products sourced from various pharmaceutical manufacturers worldwide.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Grovet B.v. competitors and assessment
Company assessmentDirect peers
- Dechra Veterinary Products: Specialty animal health pharmaceuticals company with a strong equine portfolio. Dechra manufactures and distributes equine veterinary medicines and devices, directly overlapping Grovet's product categories and customer base of equine veterinarians.
- Virbac: French animal health company offering pharmaceuticals and diagnostics across companion and production animals, including equines. Comparable as a multi-category animal health supplier with European distribution and equine veterinary focus.
- Vétoquinol: French-headquartered animal health pharmaceutical company with significant equine product lines. Comparable as an equine-focused pharma manufacturer/supplier operating in Europe, often available through Grovet's distribution.
- Ceva Santé Animale: French global animal health company with equine pharmaceuticals, vaccines, and devices. Comparable as an animal health manufacturer whose products are part of Grovet's catalog and whose target buyers (equine vets) overlap entirely.
Broad incumbents
- Zoetis: World's largest animal health company with strong equine portfolio. Comparable as a global equine pharma/device manufacturer whose products Grovet distributes, and whose direct-to-veterinarian sales are the principal competitive threat to specialty distributors.
- Henry Schein Animal Health: Large North American veterinary distributor offering pharmaceuticals, devices, and consumables to companion and equine practices. Comparable as a multi-category veterinary B2B distributor, though broader and not equine-specialized.
- Patterson Companies (incl. Covetrus legacy): Major US-based veterinary and dental distributor, having absorbed Covetrus. Comparable as a broad veterinary wholesaler offering pharma, devices, and consumables to veterinary practices, though much larger and not equine-focused.
- Elanco Animal Health: Global animal health company with equine parasiticides, vaccines, and therapeutics. Comparable as a major manufacturer whose equine products are stocked by Grovet, and whose direct-to-vet programs represent a competitive channel alternative.
Regional players
- Animalcare (now part of EQT/Kindred): UK-headquartered animal health company with equine products. Comparable as a European equine-focused veterinary pharmaceutical supplier/distributor, but operating regionally in the UK market where Grovet also serves customers.
- AcoVet: German veterinary wholesaler supplying veterinary practices across species including equine. Comparable as a regional European veterinary product distributor competing for the same European equine vet customers Grovet serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grovet B.v. social profiles
Digital presenceGrovet B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grovet B.v. leadership team
Management profileNumber of profiles
Grovet B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grovet B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grovet B.v.
What does Grovet B.v. do?
Grovet B.V. operates a veterinarian-only e-commerce webshop that supplies equine veterinarians with pharmaceuticals, homeopathic remedies, active pharmaceutical ingredients, complementary feed and nutrition, medical devices, consumables, and care products from more than 400 brands. Access is gated by veterinary license verification, and the company ships worldwide from its headquarters in Soesterberg, Netherlands, with localized storefronts across six European countries.
Is Grovet B.v. a public or private company?
Grovet B.v. is a private company. It is classified as unknown and is currently operating.
When was Grovet B.v. founded?
Grovet B.v. was founded in 1996. It employs 11 to 50 people.
Where is Grovet B.v. based?
Grovet B.v. is headquartered in Soesterberg, Netherlands, in the Europe region.
How does Grovet B.v. make money?
One revenue line is on record: E-commerce product sales.
Who are Grovet B.v.'s main competitors?
Direct peers on record are Dechra Veterinary Products, Virbac, Vétoquinol and Ceva Santé Animale. Broad incumbents are Zoetis, Henry Schein Animal Health, Patterson Companies (incl. Covetrus legacy) and Elanco Animal Health. Regional players are Animalcare (now part of EQT/Kindred) and AcoVet.
Does Grovet B.v. have an API?
No public API is recorded for Grovet B.v..
What industry is Grovet B.v. in?
Grovet B.v.'s product category is Veterinary Medical Supplies Distribution. Its primary akta.pro industry code is AFACADAM, Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal), with a secondary code of HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care). Its NAICS code is 115210 and its SIC code is 5122.