Growing Room Day Care

What Growing Room Day Care does

Growing Room Day Care (legal entity: Growing Room Franchise System, Inc.) is a privately held early-childhood education franchise founded in 1989 in Columbus, Georgia by pediatric nurse Sheree Mitchell. The system operates 11 franchise locations across four U.S. states — Alabama, Georgia, Florida, and Massachusetts — serving more than 1,700 students from infancy through school age. The company's operating footprint spans core infant/toddler care, preschool, Georgia Pre-K, Florida VPK (state-funded pre-kindergarten), before- and after-school care, evening/weekend "Night Owl" care, summer programs, and add-on extracurricular enrichment.

The product is built around a proprietary, 35-year-evolved curriculum branded "Growing Up On Our Block," which integrates language development, math, science, social studies, phonics, sign language, music, art, and character education. Underlying technology is deliberately minimal and operational rather than differentiated: facilities use fingerprint-secured entryway access, and family enrollment runs through the third-party Procare platform (myprocare.com). There is no proprietary software, AI/ML tooling, or platform layer disclosed; the defensible asset is the codified curriculum and operating playbook rather than technology.

The business model is a classic franchisor franchisee structure. Franchisees pay upfront franchise fees and ongoing royalties (industry-typical 5-8%) to the parent company, supplemented by training, marketing, and curriculum-licensing streams. At the system level, revenue is generated through per-child tuition for full-day, part-day, and before/after-school programs, plus state-funded Pre-K reimbursements where applicable (GA Pre-K, FL VPK). Customer concentration is intrinsically low — revenue is collected from thousands of individual families across the network — but unit-level concentration is meaningful insofar as each franchise center is the primary local revenue asset.

Name

Growing Room Day Care

Legal name

Growing Room Franchise System, Inc.

Website

https://growingroomusa.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Growing Room Day Care is a privately held early-childhood education franchise founded in 1989 in Columbus, Georgia, operating 11 locations across four states and serving approximately 1,700 children with proprietary curriculum, state-funded Pre-K programs, and full-day care.

Ownership category

akta.pro rank

Product category

Childcare and Early Childhood Education

NAICS

Child Care Services (624410), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Childcare services
• Early childhood education
• Preschool programs
• Daycare franchise
• Pre-kindergarten programs

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Childcare Tuition: Annual tuition fees charged to families for childcare and early education services across different age groups (infants, toddlers, preschoolers, kindergarten). Tuition varies by age category.
2. Georgia Pre-K and Florida VPK Programs: State-funded pre-kindergarten programs designed for kindergarten readiness, funded by Georgia Lottery for Education and Florida VPK.
3. Extracurricular Enrichment Programs: Additional fee-based programs including dance, JumpBunch, music, acting classes, and TumbleBus for children age two and older.
4. Night Owl Weekend Care: Evening and weekend childcare programs providing parents night out options with themed events and entertainment.
5. Franchise Fees: Each Growing Room school is a privately owned and operated franchise with franchise owners setting their own tuition rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Growing Room Day Care provides licensed early childhood education and daycare services for children from infancy through elementary years across 11 franchised schools in four states. Its core offerings are age-tiered childcare programs — Infant Care, Toddler Program, Preschool, Georgia Pre-K, Florida VPK, Before and After School Care, Night Owl, Summer Program, and Extracurricular Enrichment — all unified under the proprietary "Growing Up On Our Block" curriculum and delivered in state-licensed, fingerprint-secured facilities.

Product overview

Growing Room Day Care operates as a multi-location childcare franchise system offering age-appropriate early childhood education and daycare services across Alabama, Georgia, Florida, and Massachusetts. The company provides a unified portfolio of core childcare programs spanning infant care through school-age services, unified under the proprietary 'Growing Up On Our Block' curriculum. Core offerings include Infant Care (with Primary Caregiver Program), Toddler Program, Preschool (with K-2/K-3/K-4 Phonics Programs), Georgia Pre-K and Florida VPK state-funded programs, Before and After School Care, Night Owl evening/weekend programs, Summer Program with themed activities and field trips, and optional Extracurricular Enrichment add-ons including dance, music, and TumbleBus. The curricula incorporate specialized approaches like HighReach Learning for Pre-K and Active Learning for Infants, with supplementary Spanish language instruction and American Sign Language programs. Transportation services and nutritious meals prepared on-site are provided as supporting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Care

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Learning Care Group: Operator of multiple well-known childcare brands (La Petite Academy, Childtime, Tutor Time, Discovery Point). Comparable as a multi-brand full-day childcare operator offering infant-through-school-age services.
• KinderCare Learning Centers: One of the largest U.S. private early childhood education providers with more than 1,500 centers nationwide. Comparable as a multi-age full-day childcare operator with infant-through-school-age programs.
• Bright Horizons Family Solutions: Largest U.S. provider of employer-sponsored childcare and early education, operating thousands of centers globally including NLCP-accredited programs. Relevant as the scaled incumbent in the same product category, though with a corporate/employer-funded model.

Direct peers

• The Goddard School: Franchise-based premium preschool and childcare operator with 600+ locations and a proprietary play-based curriculum. Highly comparable as a multi-state franchise childcare brand targeting families seeking structured early education.
• Lightbridge Academy: Franchise childcare operator with proprietary 'Connections' curriculum and a comparable multi-age (infant through school-age) program offering. Direct comparable as a smaller-scale franchise system in early childhood education.
• Primrose Schools: Largest private early childhood education franchise system in the U.S., operating hundreds of accredited centers with proprietary Balanced Learning curriculum. Directly comparable as a franchise-based, curriculum-driven full-day childcare operator.
• New Horizon Academy: Privately held operator of more than 100 early childhood education centers across multiple U.S. states with proprietary curriculum. Comparable as a multi-state, family-focused full-day childcare brand.
• Cadence Education: Large private operator of early childhood education centers across the U.S., offering infant care through private kindergarten. Comparable as a full-service, multi-state center operator in the same age range.
• Kids 'R' Kids: Franchise childcare and early education system serving infants through school-age children with proprietary curriculum. Direct comparable given similar franchise model, age-range offering, and curriculum-led positioning.

Regional players

• Childcare Network: Southeast-focused childcare operator with locations concentrated in Georgia, Alabama, Florida and surrounding states — directly overlapping Growing Room's core geography. Comparable for competitive overlap in same regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@growingroomchilddevelopmen5925
• Facebookfacebook.com/GrowingRoomOfColumbus
• Instagraminstagram.com/growingroomchilddevelopment
• LinkedInlinkedin.com/company/growing-room-day-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growing Room Day Care