Greenleaf & Crosby
- Company typePrivate
- Founded1868
- HeadquartersPalm Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Greenleaf & Crosby firmographics
Firmographics- Name
- Greenleaf & Crosby
- Legal name
- Greenleaf & Crosby
- Website
- https://greenleafcrosby.com
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Greenleaf & Crosby industry classification
Industry- Product category
- Luxury Jewelry & Watches
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Luxury Jewelry & Watches Department Stores (CRAGADAF)
- akta.pro secondary industries
- Pre-owned Watch Dealers & Exchanges (CRAKAKAB), Pre-owned Fine Jewelry Dealers (CRAKAKAC)
Keywords
Where Greenleaf & Crosby is headquartered
LocationHeadquarters
- HQ city
- Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greenleaf & Crosby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Sales: Sale of fine jewelry including estate/vintage pieces and contemporary designer jewelry from luxury houses such as Buccellati, Van Cleef & Arpels, Verdura, Vhernier, Marco Bicego, Fernando Jorge, and private label Greenleaf & Crosby collection. Includes bracelets, earrings, necklaces, pendants, rings, and specialty items.
- Watch Sales: Sale of luxury timepieces including new watches from authorized dealer brands (IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Vacheron Constantin) and certified pre-owned watches from Rolex, Patek Philippe, Cartier, FP Journe. Includes boutique exclusive limited editions.
- Buyback Program: Purchases fine jewelry and watches from customers outright. The company evaluates items over approximately one week, provides fair value offers, and maintains confidentiality. Acquires pieces from design houses including Cartier, Van Cleef & Arpels, Tiffany & Co, Verdura, David Webb, and timepieces from Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, IWC, and Jaeger-LeCoultre.
- Jewelry Repair Services: Comprehensive repair services including ring resizing, cleaning and polishing, bracelet/necklace lengthening or shortening, clasp replacement, prong re-tipping, stone replacement, and pearl restringing. Workshop on premises with most repairs completed in-house.
- Appraisal Services: Complimentary appraisals for items purchased from Greenleaf & Crosby. Charged at $250 per hour with $125 minimum for items not purchased from the store. Appraisals for insurance, estate, and other purposes.
- Bespoke/Custom Jewelry Design: Custom-designed jewelry creation service. Customers provide vision or ideas; in-house design and jewelry-making expertise brings designs to reality. Includes specialty design and reinvention projects such as resetting gemstones into new settings and reconfiguring jewelry into different styles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free FedEx Priority Overnight shipping for orders $1,000+ within continental USA including insurance |
| Other | Pay-as-you-go | Appraisal services charged at $250/hour with minimum $125 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Greenleaf & Crosby product offering
Product offeringCore offering
Greenleaf & Crosby sells fine jewelry and luxury watches through its flagship boutique on Worth Avenue in Palm Beach, Florida, complemented by a Shopify e-commerce storefront. The assortment includes contemporary designer jewelry from houses such as Buccellati, Verdura, Vhernier, Marco Bicego, and Fernando Jorge, new luxury watches from authorized brands (IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Vacheron Constantin), and certified pre-owned timepieces from Rolex, Patek Philippe, and Cartier. The company also provides jewelry repair, bespoke custom design, appraisal, and a buyback service for fine jewelry and watches.
Product overview
Greenleaf & Crosby is a luxury jewelry and watch retailer operating as a multi-brand boutique. The company offers an extensive portfolio of fine jewelry, estate jewelry, and luxury watches from internationally renowned designers and brands. The core offering spans jewelry categories (bracelets, earrings, necklaces, pendants, rings) featuring designer brands like Buccellati, Verdura, Vhernier, Marco Bicego, Marina B, Fernando Jorge, Silvia Furmanovich, and Aletto Brothers, alongside an in-house Greenleaf & Crosby Fine Jewelry Collection. The watch portfolio includes prestigious brands such as IWC Schaffhausen (with sub-lines including Pilot's Watches, Portugieser, Portofino, Aquatimer, and Boutique Exclusives), Jaeger-LeCoultre (Reverso, Polaris, Master Ultra Thin, Master Control, Rendez-Vous, Atmos, and Boutique Exclusives), Panerai, Vacheron Constantin, Rolex, Patek Philippe, Cartier, and FP Journe. The company also specializes in estate jewelry featuring authenticated pieces from Cartier, Van Cleef & Arpels, Tiffany & Co., David Webb, Seaman Schepps, Elizabeth Locke, Henry Dunay, and Buccellati. Additional offerings include Certified Pre-Owned Watches with one-year warranty, Watches for Collectors, Diamond Studs, Eternity Bands, and curated collections like Editor's Jewelry Picks. Supporting services encompass Jewelry Repair (from ring resizing to antique restoration), Bespoke Jewelry Design, Jewelry & Watch Appraisals, and a Sell-to-G&C program for acquiring pieces from customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Jewelry (Bracelets, Earrings, Necklaces, Pendants, Rings) Curated fine jewelry across bracelets, earrings, necklaces, pendants, and rings sourced from elite workshops and contemporary designers worldwide, including the in-house Greenleaf & Crosby collection, sold to individual luxury consumers through the Palm Beach flagship and e-commerce site.
- Luxury Watches (New, Authorized Dealer) New luxury timepieces from authorized dealer brands including IWC Schaffhausen (Pilot's Watches, Portugieser, Portofino, Aquatimer, Boutique Exclusives), Jaeger-LeCoultre (Reverso, Polaris, Master Ultra Thin, Master Control, Rendez-Vous, Atmos, Boutique Exclusives), Panerai (Radiomir, Luminor), and Vacheron Constantin (Overseas, Patrimony, Traditionnelle, Fiftysix, Historiques), sold to luxury consumers via dedicated in-store boutiques and online.
- Certified Pre-Owned Watches
Quantifiable outcome
- One-year warranty on internal mechanical issues for certified pre-owned watches
- +2 more outcomes
Companies that use Greenleaf & Crosby
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Greenleaf & Crosby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenleaf & Crosby partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- IWC SchaffhausencoreAuthorized IWC Schaffhausen boutique operator on Worth Avenue in Palm Beach. Dedicated in-store boutique with full range of collections including Pilot's Watches, Portugieser, Portofino, Aquatimer, and Boutique Exclusives. Offers novelties and limited editions. Phone: (561)670-2920.
- Jaeger-LeCoultrecoreAuthorized Jaeger-LeCoultre boutique operator in Palm Beach. Dedicated boutique featuring Reverso, Polaris, Master Ultra Thin, Master Control, Rendez-Vous, and Atmos collections. Offers boutique exclusive watches. Phone: (561)855-2167.
- PaneraicoreAuthorized Panerai boutique operator in Palm Beach. Dedicated boutique featuring Radiomir and Luminor diving watches. Phone: (561)429-3005.
- Vacheron ConstantincoreAuthorized Vacheron Constantin boutique operator in Palm Beach. Dedicated boutique for oldest continuously operating watch manufacturer (founded 1755). Features Overseas, Patrimony, Traditionnelle, Fiftysix, and Historiques collections. Phone: (561)815-1416.
- CartierminorAuthorized retailer of Cartier jewelry and watches including Santos de Cartier, Tank, Pasha, Ballon Bleu. Stocks both new and estate Cartier pieces. Premier brand in estate jewelry collection.
- Van Cleef & ArpelsminorAuthorized retailer of Van Cleef & Arpels jewelry including Alhambra, Perlée, Frivole collections. Stocks estate pieces featuring signature Mystery Setting technique. Introduced brand to American clientele in 1920s.
- BuccellatiminorAuthorized retailer of Buccellati jewelry and silver. Features hand-engraved honeycomb patterns and lace-like designs from Italian Renaissance tradition. Also stocks estate Buccellati pieces.
- Patek PhilippeminorAuthorized retailer of Patek Philippe watches including Calatrava, Nautilus, and Grand Complications. Stocks pre-owned authenticated pieces. Introduced to American clientele in 1920s.
- RolexminorAuthorized dealer of Rolex watches. Stocks pre-owned authenticated Rolex timepieces including Oyster Perpetual and other iconic collections.
- VerduraminorAuthorized retailer of Verdura jewelry founded by Duke Fulco di Verdura in 1939. Features bold gemstones, gold settings, natural forms. Stocks estate Verdura pieces including pieces once owned by Coco Chanel, Greta Garbo, Duchess of Windsor.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Greenleaf & Crosby competitors and assessment
Company assessmentEmerging players
- Mawi Vintage Jewels: Independent vintage and estate jewelry retailer curating authenticated designer pieces; comparable to G&C's estate jewelry program though operating primarily in the UK market.
Broad incumbents
- Bergdorf Goodman: Luxury department store with an extensive fine jewelry and watch department carrying many of the same brands as G&C (Cartier, Van Cleef & Arpels, Buccellati, Patek, Rolex); broader assortment but less heritage specialization.
- Tourneau: Long-established US luxury watch retailer (founded 1900) carrying the same authorized brands as G&C (Rolex, Patek, Cartier, IWC) at much larger scale across multiple US markets.
- Watches of Switzerland Group: Public, large-scale multi-brand luxury watch retailer operating showrooms in the US and UK with authorized boutiques for Rolex, Patek Philippe, and other premium maisons — overlapping with G&C's watch business at much greater scale.
- Neiman Marcus: Luxury department store with a flagship fine jewelry and watch assortment that overlaps G&C's authorized brand portfolio (IWC, Panerai, Cartier, Vacheron) within a much broader multi-category luxury offering.
Direct peers
- Mayors Jewelers: Multi-location US luxury watch and authorized dealer for Rolex, Patek Philippe, Cartier, and other maisons. Comparable authorized-dealer business model and luxury brand portfolio to G&C.
- Hamilton Jewelers: Florida-based (Palm Beach Gardens and other locations) luxury jeweler and authorized watch dealer; geographic overlap with G&C in Florida with a similar fine jewelry + luxury watch + estate mix.
- Betteridge: Greenwich, CT-based luxury jeweler founded 1898; the previous employer of Greenleaf & Crosby's current owners Win and Natalie Betteridge for over a decade before their 2021 acquisition of G&C. Directly comparable multi-brand luxury jewelry and watch retailer with similar heritage positioning.
- Manfredi Jewels: Greenwich, CT luxury jeweler with deep authorized relationships across Patek Philippe, Rolex, and high jewelry houses; comparable high-net-worth positioning and multi-brand boutique structure.
Regional players
- Fratelli Piccinni: Luxury watch and jewelry boutique in Milan, Italy, with similar authorized relationships with IWC, Jaeger-LeCoultre, and other Swiss maisons; comparable single-flagship high-end retailer model in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Greenleaf & Crosby social profiles
Digital presenceGreenleaf & Crosby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenleaf & Crosby leadership team
Management profileNumber of profiles
Profiles2 records
Greenleaf & Crosby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenleaf & Crosby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenleaf & Crosby
What does Greenleaf & Crosby do?
Greenleaf & Crosby sells fine jewelry and luxury watches through its flagship boutique on Worth Avenue in Palm Beach, Florida, complemented by a Shopify e-commerce storefront. The assortment includes contemporary designer jewelry from houses such as Buccellati, Verdura, Vhernier, Marco Bicego, and Fernando Jorge, new luxury watches from authorized brands (IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Vacheron Constantin), and certified pre-owned timepieces from Rolex, Patek Philippe, and Cartier. The company also provides jewelry repair, bespoke custom design, appraisal, and a buyback service for fine jewelry and watches.
Is Greenleaf & Crosby a public or private company?
Greenleaf & Crosby is a private company. It is classified as family owned and is currently operating.
When was Greenleaf & Crosby founded?
Greenleaf & Crosby was founded in 1868. It employs 1 to 10 people.
Where is Greenleaf & Crosby based?
Greenleaf & Crosby is headquartered in Palm Beach, United States, in the North America region.
How does Greenleaf & Crosby make money?
Six revenue lines are on record. Jewelry Sales are the primary driver. The others are watch Sales, buyback Program, jewelry Repair Services, appraisal Services and bespoke/Custom Jewelry Design.
Who are Greenleaf & Crosby's main competitors?
Mawi Vintage Jewels is listed as an emerging player. Broad incumbents are Bergdorf Goodman, Tourneau, Watches of Switzerland Group and Neiman Marcus. Direct peers are Mayors Jewelers, Hamilton Jewelers, Betteridge and Manfredi Jewels. Fratelli Piccinni is listed as a regional player.
Does Greenleaf & Crosby have an API?
No public API is recorded for Greenleaf & Crosby.
What industry is Greenleaf & Crosby in?
Greenleaf & Crosby's product category is Luxury Jewelry & Watches. Its primary akta.pro industry code is CRAGADAF, Luxury Jewelry & Watches Department Stores, with a secondary code of CRAKAKAB, Pre-owned Watch Dealers & Exchanges. Its NAICS code is 458310 and its SIC code is 5944.