Gns Law

What Gns Law does

GNS Law (legal name: The Gabriela Noemi Smith Law Firm, PLLC) is a Texas-based business law firm founded by M&A attorney Gabriela N. Smith. The firm operates from two offices in Frisco and Richardson, Texas, and serves entrepreneurs, business owners, and investors across the full business lifecycle — from entity formation and contract drafting through growth-stage funding and eventual exit transactions. Its core practice areas are M&A, corporate law, and international/cross-border business, with disclosed cross-border transaction experience spanning the U.S., LATAM, Europe, and Africa, supported by multi-jurisdictional attorney licensing (Texas, Pennsylvania, New Jersey, Washington State, Florida, Peru, Washington D.C.) and a bilingual English/Spanish team.

The firm has productized portions of its legal service delivery into repeatable, named offerings rather than relying solely on hourly billing. These include Intake X-Ray, a $3,333 one-time diagnostic that audits corporate governance, contracts, compliance, and ownership documentation; Company X-Ray, an AI-assisted due diligence and business intelligence package; Legal Subscription Plans providing recurring monthly access to attorneys; an Online Legal Store for flat-fee document packages and filings; and time-bounded Strategy Sessions and Hourly Representation for complex matters. GNS Law explicitly does not offer free consultations, framing paid live engagement as the entry point. The firm markets through 179+ published articles, the Exit-Ed podcast, YouTube video content, and structured event sponsorships with Corum Group, World Financial Symposiums, Casa Argentina, and Global Tech LATAM.

The business is privately held, founder-owned with no disclosed external investors, no subsidiaries, and no public revenue reporting. Revenue is generated entirely from professional service fees across the engagement models above. The firm is small — approximately 9 identified team members including attorneys, a COO, and a media specialist — operating at the boutique end of the legal market with a differentiated positioning around M&A and cross-border exits for founders and SMB-to-enterprise clients.

Name

Gns Law

Legal name

The Gabriela Noemi Smith Law Firm, PLLC

Website

https://gnslawpllc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GNS Law is a Texas-based business law firm specializing in M&A, corporate law, and cross-border transactions for entrepreneurs and business owners preparing to scale or exit. It serves SMB, middle-market, and enterprise clients across the U.S., LATAM, Europe, and Africa through productized legal offerings including Intake X-Ray diagnostics and subscription plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Subscription Plans: Ongoing legal support with predictable costs, including ongoing attorney access based on plan tier, document review and guidance, compliance support, deadline tracking, and priority response times.
2. Intake X-Ray Diagnostic: One-time diagnostic fee of $3,333 for initial company audit covering corporate governance, contracts, compliance, and ownership documentation.
3. Online Legal Store: Flat-fee legal services and document packages for specific discrete legal needs, including document packages and filings with fixed scope and transparent pricing.
4. Strategy Sessions: Paid, time-bound advisory calls providing senior-level legal judgment for sale, acquisition, or restructuring decisions.
5. Hourly Legal Representation: Traditional engagement for complex or non-standard matters with bespoke legal work over undefined scope, subject to intake review and conflict checks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GNS Law is a business law firm that delivers legal services to entrepreneurs and business owners across the full lifecycle of their company—from entity formation, contracts, and compliance through growth-stage funding and employment counsel to middle-market M&A transactions, cross-border deal structuring, and exit planning. Core service offerings are productized into distinct engagements including the Company X-Ray (AI-augmented due diligence and business intelligence reports), the Intake X-Ray diagnostic audit, monthly Legal Subscription Plans, an Online Legal Store for flat-fee document packages, Strategy Sessions for advisory decisions, and traditional hourly representation for complex matters. The firm is distinguished by its bilingual English/Spanish delivery and multi-jurisdictional attorney licensing enabling cross-border transactions.

Product overview

GNS Law is a business law firm for entrepreneurs and business owners at all stages of the business lifecycle — from formation to multi-million dollar exits. The firm offers a portfolio of legal service offerings organized around three client tiers: Small Business Lab for new and growing businesses (formation, compliance, templates); Middle Market Counsel for operational and growth legal needs; and Enterprise for complex transactions and governance. Key named offerings include the Company X-Ray (AI-powered due diligence reports), the Intake X-Ray diagnostic audit, the Sell My Company Hub for exit planning, Legal Subscription Plans for ongoing support, an Online Legal Store for discrete needs, and Strategy Sessions for specific decisions. The firm also produces the Exit-Ed Podcast for founder education. Services are delivered through engagement agreements with attorneys, not through a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Intake X-Ray: A diagnostic tool that audits legal areas creating friction in businesses and provides a roadmap for legal operations
• Company X-Ray
• Exit-Ed Podcast

Products and services

• Small Business Lab Specialized legal solutions for small businesses and startups covering business formation, contract templates, compliance guidance, and legal consultations at accessible price points. Targeted at new and growing businesses needing streamlined services.
• Company X-Ray Comprehensive business intelligence and due diligence reports powered by AI and expert analysis, covering due diligence reports, financial analysis, risk assessment, and market intelligence. Designed to give founders faster closings, higher valuations, and real leverage at the deal table.
• Sell My Company Hub Complete exit planning hub offering expert guidance on valuations, deal structures, legal preparation, and maximizing sale value. Provides exit strategy planning, business valuation insights, legal due diligence, and deal structure guidance.
• Intake X-Ray Initial diagnostic audit that identifies corporate governance gaps, contract and compliance risks, and ownership documentation issues, providing a clear roadmap for legal operations. One-time fee of $3,333.
• Legal Subscription Plans Ongoing legal support with predictable monthly costs including ongoing attorney access based on plan tier, document review and guidance, compliance support, deadline tracking, and priority response times.
• Online Legal Store Self-serve flat-fee legal services and document packages for discrete legal needs with fixed scope and transparent pricing, including document packages and filings.
• Strategy Session Paid, time-bound advisory calls providing senior-level legal judgment for sale, acquisition, or restructuring decisions.
• Hourly Legal Representation Traditional engagement for complex or non-standard matters with bespoke legal work over undefined scope, subject to intake review and conflict checks and requiring a formal engagement agreement.

Quantifiable outcome

• Companies with clean legal foundations sell for more
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Corum GroupcoreGTM or Marketing Partner · 21 May 2026Co-sponsorship of Selling Up Selling Out - the Corum Tech M&A Bootcamp. GNS Law serves as event co-sponsor with complimentary registration for GNS Law guests using code GNSLAW. Events held in multiple cities including Bogotá (May 21, 2026), Dallas (April 14, 2026), and São Paulo (March 26, 2026). The partnership positions GNS Law as a thought leader in tech M&A and provides lead generation opportunities.
• World Financial SymposiumscoreGTM or Marketing Partner · 13 May 2026GNS Law partners with World Financial Symposiums for Tech M&A Master Class at Wynn Las Vegas (May 13-14, 2026). GNS Law guests receive special rate of $995 USD with promo code GNSLAW, representing a $1,500 discount. Joint hosting of Growth & Exit Strategies: Artificial Intelligence virtual conference on scaling and selling in the AI era.
• Casa ArgentinaminorGTM or Marketing Partner · 12 March 2026GNS Law participates in Casa Argentina @ SXSW 2026 in Austin, TX (March 12-14, 2026). Gabriela Smith joins the Capital & VC Panel - Build vs Buy vs Invest. Partnership focuses on Latin American entrepreneurship and investment community.
• Global Tech LATAMminorGTM or Marketing Partner · 8 September 2025GNS Law sponsors Global Tech LATAM event, supporting technology leaders, investors, and advisors exploring opportunities across Latin America's growing tech landscape and cross-border expansion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Foley & Lardner: National full-service firm with strong M&A, securities, and international practices and a meaningful Texas presence. Comparable to GNS Law in cross-border M&A capability but with materially deeper resources and institutional client base.
• Wilson Sonsini Goodrich & Rosati: Premier technology and life sciences M&A law firm. Comparable to GNS Law in serving technology and emerging-growth clients, especially in the EHR and software space — but at the high end of the market with completely different pricing economics.
• DLA Piper: Global law firm with massive M&A and cross-border transactional capability. Competes with GNS Law on cross-border LATAM-to-U.S. matters and large mid-market exits, but serves enterprise-tier clients at the larger end of the spectrum.
• Gunderson Dettmer: Specialty law firm focused on technology and life sciences M&A and venture financings. Overlaps with GNS Law on serving founder-led technology companies preparing for exit, though Gunderson serves a larger and more venture-backed client base.
• Polsinelli: National law firm with a sizable M&A practice and growing technology and life sciences focus. Competes with GNS Law for growing mid-market companies and emerging-growth M&A engagements, though at much larger scale.

Regional players

• Winstead PC: Texas-headquartered business law firm with M&A, corporate, and international practices serving middle-market companies. Overlaps with GNS Law's mid-market and cross-border positioning, particularly in energy and technology sectors.
• Jackson Walker: One of the largest Texas-based law firms with a substantial M&A and corporate practice. Directly competes with GNS Law for middle-market Texas business deals and cross-border transactions involving Latin American counterparties.
• Haynes Boone: Texas-founded full-service firm with a strong M&A and corporate practice. Comparable to GNS Law in Texas roots and M&A focus, but operates at significantly greater scale with institutional client relationships across the same mid-market segment GNS Law targets.

Emerging players

• LegalZoom: Online legal services platform offering formation, compliance, and document services to SMBs at accessible price points. GNS Law's Small Business Lab and Online Legal Store directly compete in the same accessible, productized legal services category for startups and small businesses.

Direct peers

• Fisher Broyles: Fisher Broyles is a fractional, distributed law firm model that uses contract attorneys and flexible resourcing — directly comparable to GNS Law's push to productize legal services through subscriptions, online store, and AI-powered diagnostics rather than traditional hourly billing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GNSLaw
• LinkedInlinkedin.com/company/gabriela-n-smith-legal-counsel-asesora-legal

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gns Law