HFGD

What HFGD does

Home For Good Dog Rescue (HFGDR) is a 501(c)(3) nonprofit dog rescue organization founded in 2010 and headquartered in Berkeley Heights, New Jersey. The organization operates a 100% foster-based model with no physical shelter: dogs are pulled from high-kill shelters in Southern states, transported to the Almost Home Wellness Center in Aiken, South Carolina for medical care and socialization, and then placed with foster families in New Jersey before being adopted into permanent homes. As of 2026 the organization reports placing more than 12,000 dogs over 14 years of operations and maintains a volunteer and foster network spanning its two-state footprint.

Its core offerings include dog rescue and adoption services, a foster care program, the Almost Home Wellness Center, and the Central Savannah River Area Veterinary Services (CSRAVS) clinic in Aiken, SC, which opened in 2025 to provide affordable spay/neuter, vaccinations, and wellness care at roughly half the price of typical veterinary offices. Adoption events are held at partner locations including PetSmart Millburn, Wonder Dog Studio in Summit, and Kendra Scott at the Mall at Short Hills. The organization supplements rescue operations with grooming services, puppy yoga fundraisers, and its annual Boots & Suits Charity Casino Night in Morristown, NJ.

The business model is donation-driven: revenue sources include one-time gifts, a monthly giving club, virtual dog adoptions, merchandise and paver campaigns, and ticketed fundraising events with sponsorship tiers starting at $100. The organization has built national brand reach through 120,000+ social media followers across Facebook, TikTok, Instagram, and YouTube, recurring appearances on Live with Kelly and Mark, a strategic partnership with celebrity veterinarian Dr. Will Draper of The Village Vets, and a Candid Platinum Seal of Transparency certification.

Name

HFGD

Legal name

Home For Good Dog Rescue

Website

https://homeforgooddogs.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Home For Good Dog Rescue is a New Jersey-based, 100% foster-based nonprofit that rescues dogs from Southern high-kill shelters, provides medical care in Aiken, SC, and places them with New Jersey foster families and adopters, relying on donations, events, and a growing retail and media partnership network.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Dog rescue services
• Animal welfare
• Pet adoption
• Foster care program
• Veterinary services

Headquarters

HQ city

Berkeley Heights

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations: One-time donations, monthly giving club, and virtual dog adoptions. Primary funding source for rescue operations.
2. Event Fundraising: Annual charity casino night events (Boots & Suits), puppy yoga fundraisers, and other community events. General Admission tickets $95, Golden Ticket $125, sponsorship opportunities starting at $100.
3. Retail/Shop: Amazon wishlist purchases, paver campaign merchandise, in-kind donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Home For Good Dog Rescue is a 100% foster-based nonprofit dog rescue that pulls homeless dogs from high-kill shelters in the Southern United States, provides life-saving medical care and rehabilitation at its Almost Home Wellness Center in Aiken, South Carolina, and transports the dogs to New Jersey where a network of foster families nurture them until they are placed in permanent adoptive homes. The organization also operates the Central Savannah River Area Veterinary Services clinic, runs regular adoption events at partner retail locations, and hosts signature fundraising events such as the annual Boots & Suits Charity Casino Night and puppy yoga fundraisers.

Product overview

Home For Good Dog Rescue (HFGD) is a 100% foster-based nonprofit dog rescue organization operating as a single integrated service rather than a platform architecture. The core offering consists of dog rescue and adoption services, supported by an extensive network of foster families, volunteer programs, and fundraising initiatives. Key operational components include the Almost Home Wellness Center in Aiken, SC which provides medical care and recovery services, and the Central Savannah River Area Veterinary Services clinic offering affordable veterinary care including spay/neuter surgeries. The organization conducts regular adoption events across New Jersey venues and runs signature fundraising events including the annual Boots & Suits Charity Casino Night. Additional services include grooming, puppy yoga events, and multiple donation programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 12,000+ dogs adopted and placed in loving homes since founding

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Dr. Will Draper / The Village VetscoreStrategic or Co-development Partner · 21 June 2026Dr. Will Draper, founder and director of The Village Vets in metro Atlanta, is officially lending his veterinary expertise to Home for Good Dog Rescue. Dr. Draper is a nationally recognized veterinary expert featured on Disney+'s Love & Vets and Live with Kelly and Mark. He provides educational content on dog health, summer safety tips, and rescue dog wellness. The collaboration brings 30+ years of veterinary experience to the rescue community.
• Kendra ScottminorGTM or Marketing PartnerRetail partnership for special adoption events at Kendra Scott store in Mall at Short Hills. 20% of all purchases during event windows go directly to Home for Good Dog Rescue.
• PetSmart MillburnminorChannel Partner/ Reseller/ DistributorRegular Saturday adoption events held at PetSmart Millburn location (187 Millburn Ave) from 10 AM to 3 PM, facilitating dog adoptions with the general public.
• Wonder Dog StudiominorChannel Partner/ Reseller/ DistributorAdoption events held at Wonder Dog Studio, 447 Springfield Ave, Summit, NJ, providing space for dog meet-and-greets and adoption processing.
• 23 South, Amerigo Restaurant, Delicious Heights, Events to Perfection, Game Vault, Nonna's, Skin Deep Spa, The Office Tavern and GrillminorOthersIn-kind partners providing goods and services for the 2026 Boots & Suits Charity Casino Night event including venue, food, entertainment, and auction items.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ASPCA: National animal welfare organization with rescue, adoption, veterinary, and grantmaking programs. Overlaps with HFGD on mission scope (rescue + affordable vet care) and competes for national donor dollars and corporate partnerships.
• The Humane Society of the United States: National animal welfare advocacy and rescue-support organization that competes for donor dollars, corporate sponsorships, and high-profile media coverage across HFGD's same mission space.
• Best Friends Animal Society: Largest no-kill animal welfare organization in the US, operating sanctuaries, national adoption programs, and a no-kill 2025 initiative that competes for the same donor base and corporate sponsors as HFGD.

Others

• Petco Love (formerly Petco Foundation): Petco's animal welfare foundation funding adoption and lifesaving programs nationwide. Comparable as a corporate welfare funding partner; HFGD already partners with PetSmart, indicating overlap in the corporate-grant ecosystem for adoption events.
• Maddie's Fund: Major animal welfare foundation providing grants to no-kill rescues and shelters. Comparable as a funding ecosystem participant and potential grant source for HFGD's rescue and low-cost veterinary clinic operations.

Direct peers

• Austin Pets Alive!: Large-scale, foster- and shelter-based dog rescue operating a transport-style intake pipeline and high-volume adoption model. Compares to HFGD on transport-from-high-intake-regions model and operating leverage on per-dog cost.
• Eleventh Hour Rescue: New Jersey-based, 100% foster-based dog rescue also drawing dogs from Southern high-kill shelters. Operates the same rescue-to-NJ-adoption model without a physical shelter, making it the most directly comparable foster-network peer in HFGD's geography.
• Ramapo Bergen Animal Refuge (RBARI): Northern New Jersey rescue running adoption and surrender-prevention programs in overlapping counties to HFGD. Comparable regional rescue nonprofit with similar fundraising and event-based model.
• St. Hubert's Dog & Cat Adoption Center: Established NJ animal welfare organization running both shelter-based and foster-based dog adoption programs in the same regional market. Comparable on mission (rescue and adoption) and overlap in NJ donor and adopter pools.

Regional players

• Tony La Russa's Animal Rescue Foundation (ARF): California-based rescue and adoption organization with a celebrity-founder-driven brand and event-fundraising model. Comparable on celebrity-aligned rescue branding and event-driven fundraising; does not compete in HFGD's NJ geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HomeforGoodDogs
• Facebookfacebook.com/HomeForGoodDogRescue
• Instagraminstagram.com/hfgdogrescue/?hl=en
• TikToktiktok.com/@hfgdogrescue?
• LinkedInlinkedin.com/company/home-for-good-dog-rescue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFGD