CRM Property Management

What CRM Property Management does

CRM Property Management, operating primarily as City Realty Group (legal entity CRM Property Corp.), is a Greater Boston real estate services firm founded in 2004 by Steve Whalen and Fred Starikov. The company manages residential rental properties and condominium buildings while also operating commercial property holdings, real estate brokerage, ground-up development, and a state-licensed real estate school. Headquartered at 500 Lincoln St., Allston, MA, the firm operates across approximately a dozen Greater Boston neighborhoods including Allston, Brookline, Brighton, Dorchester, Somerville, and Newton.

The company's business model spans five revenue streams: managed services for thousands of residential and commercial units, brokerage commissions on transactions, development revenue from ground-up and value-add renovation projects, course fees from its real estate school ($350 broker and salesperson courses, $120 continuing education), and rental income from owned commercial properties. Co-founder Fred Starikov has overseen more than $1.5 billion in cumulative real estate transactions across 3,500+ residential units and 1.2 million square feet of commercial space. The company operates without proprietary technology platforms, relying on traditional service delivery through a team of 30+ employees and 100+ agents, with customer-facing tools limited to a Wix-built website and standard social media presence. No AI/ML capabilities, APIs, or SDKs are disclosed.

The firm serves a distributed customer base across residential tenants, commercial tenants, real estate investors, development partners, and aspiring real estate agents. Its wholly-owned non-profit subsidiary City Kids Inc. provides youth education programs and serves as a community-relations differentiator. Commercial acquisitions have been a consistent growth lever, with notable purchases including 164 Canal Street (2021, 23K SF), 60 Harvard Street in Brookline Village (2022, 34K SF), 186 Lincoln Street in the Leather District/Chinatown (2023, 73K SF), and 313 Washington Street in Newton Corner (2025, 160K SF), bringing the firm's owned commercial footprint to over 290,000 square feet across five major assets.

Name

CRM Property Management

Legal name

CRM Property Corp.

Website

https://crmpropertymanagement.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

CRM Property Management (dba City Realty Group) is a Greater Boston real estate firm managing residential rentals, condominium buildings, and commercial properties, with additional brokerage, development, and licensed real estate education operations serving tenants, investors, and agents.

Ownership category

akta.pro rank

Product category

Residential and Commercial Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312), Lessors of Real Estate (5311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Office Property Management (BPAJAGAA)

Keywords

• Property management services
• Residential real estate
• Commercial real estate
• Real estate development
• Real estate brokerage

Headquarters

HQ city

Brookline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management: Full-service property management for residential and commercial properties. The company maintains properties and is responsive to tenant needs with 24/7 maintenance hotline.
2. Real Estate Brokerage & Sales: Residential and commercial real estate sales and leasing. Agents conduct property showings, negotiate transactions, and close deals. The company has overseen more than $1.5 billion in real estate transactions.
3. Real Estate Development: Ground-up development and value-add renovations. The company develops residential condominiums, apartments, retail, commercial, and R&D space throughout Greater Boston.
4. Real Estate Education: License and continuing education courses for aspiring real estate agents. 40-hour broker course ($350), 40-hour salesperson course ($350), and 12-hour continuing education program ($120).
5. Commercial Property Holdings: The company acquires and holds commercial properties including office buildings, retail spaces, and hospitality venues, generating rental income.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

CRM Property Management (City Realty Group) manages thousands of residential and commercial rental units across Greater Boston, delivering full-service property management including leasing, maintenance, and tenant relations. The firm also develops ground-up and value-add real estate projects, conducts residential and commercial brokerage and leasing through its in-house agent network, and operates a Massachusetts-approved real estate school for licensing and continuing education.

Product overview

City Realty operates as a real estate services company offering a portfolio of interconnected services. The core offerings include Residential Development (condominiums and rental apartments across Greater Boston neighborhoods), Commercial Development (office, retail, and hospitality properties), Property Management (maintenance, leasing, and tenant services), and Apartment Listings (rental listings platform). The company also operates City Kids, a non-profit youth education initiative, and a Real Estate School providing license courses. These offerings work together: development projects feed the property management and apartment listings services, while the non-profit and education programs represent the company's community investment arm.

Differentiator

Problem solved

Functional benefit

Brands

• City Kids: Non-profit arm of City Realty focused on providing unique experiences and educational resources to children in Boston and beyond, including scholarships, technology initiatives, and local sports organization partnerships.

Products and services

• Residential Development

Quantifiable outcome

• Over $1.5 billion in real estate transactions completed
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• The BasecoreStrategic or Co-development PartnerBoston-based non-profit combining baseball training with education and career resources for student-athletes. Steve Whalen serves on advisory board. City Kids alumni program and ambassador involvement.
• Habitat for Humanity BostonminorStrategic or Co-development PartnerCommunity housing organization partnered with City Kids for community development initiatives.
• YMCA BostonminorStrategic or Co-development PartnerYouth development organization partnered with City Kids for programming and community support.
• American Red CrossminorStrategic or Co-development PartnerHumanitarian organization partnered with City Kids for community disaster relief and support initiatives.
• Pine Street InnminorStrategic or Co-development PartnerHomeless services organization partnered with City Kids for community support.
• Brookline Teen CenterminorStrategic or Co-development PartnerTeen services organization partnered with City Kids for youth programming.
• Eastern BankminorStrategic or Co-development PartnerFinancial institution partner supporting City Kids community initiatives.
• Boys & Girls Clubs of BostonminorStrategic or Co-development PartnerYouth organization partnered with City Kids for after-school and summer programming.
• Boston Bulldogs Running ClubminorStrategic or Co-development PartnerRecovery community organization. Steve Whalen serves as Ambassador for addiction recovery support.
• Steps to Success BrooklinecoreStrategic or Co-development PartnerEducational support organization for Brookline students from low-income families. City Kids made donation to support educational programs at Florida Ruffin Ridley School.
• Boston Public SchoolscoreStrategic or Co-development PartnerCity Kids launched Financial Education Program for Boston public school students through interactive workshops and educational materials.
• Fisher CollegeminorStrategic or Co-development PartnerEducational institution partner supporting City Kids scholarship and educational programs.
• Boston Public LibraryminorStrategic or Co-development PartnerEducational resource partner for City Kids programming and community access.
• Rosie's PlaceminorStrategic or Co-development PartnerWomen's sanctuary organization partnered with City Kids for community support.
• Y.E.S.minorStrategic or Co-development PartnerYouth organization partnered with City Kids for surf camp experiences and programs.
• Cape Verdean Association of BostonminorStrategic or Co-development PartnerCultural organization partnered with City Kids for community engagement programs.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. multifamily property manager and developer; comparable on residential management, development, and ancillary services but operates nationally and at vastly larger scale.
• Redfin: Tech-enabled residential brokerage and property management operator with active Boston presence; comparable on brokerage and adjacent property management, with a heavier technology-led approach.
• Lincoln Property Company: National residential and commercial property management and real estate services firm; comparable on integrated management, leasing, and development services across multiple property types.
• Marcus & Millichap: National commercial real estate investment sales and brokerage firm; comparable on the commercial real estate brokerage and acquisition advisory activities that City Realty performs.
• Coldwell Banker Realty: Large national residential brokerage franchise with deep Boston-area agent network; comparable on residential brokerage and relocation services but operates at much greater scale and brand recognition.

Direct peers

• Compass: National real estate brokerage with a sizable Boston presence offering agent tools, residential sales, and complementary services; directly competes with City Realty's in-house brokerage.
• Maloney Properties: Greater Boston-based residential property management firm managing thousands of multifamily and condominium units across Massachusetts; directly comparable to CRM Property Management's residential management scale and geography.
• The Bulfinch Group: Greater Boston residential and commercial real estate brokerage and property management firm; comparable in offering mix (brokerage + management + development) and Boston geographic focus.
• Peabody Properties: Massachusetts-based residential property manager with a large multifamily portfolio across Greater Boston; comparable in unit-count scale, residential fee model, and regional operating footprint.

Regional players

• Wingate Management: Northeast U.S. residential property manager and developer with multifamily portfolio; comparable on residential management + development model, though broader New England footprint vs. City Realty's Boston-only focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/crgboston
• Facebookfacebook.com/CityRealtyBoston
• LinkedInlinkedin.com/company/crm-property-management
• Instagraminstagram.com/cityrealtyboston

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Property Management