CRM Property Management
CRM Property Management (dba City Realty Group) is a Greater Boston real estate firm managing residential rentals, condominium buildings, and commercial properties, with additional brokerage, development, and licensed real estate education operations serving tenants, investors, and agents.
- Company typePrivate
- Founded2004
- HeadquartersBrookline, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CRM Property Management does
CRM Property Management, operating primarily as City Realty Group (legal entity CRM Property Corp.), is a Greater Boston real estate services firm founded in 2004 by Steve Whalen and Fred Starikov. The company manages residential rental properties and condominium buildings while also operating commercial property holdings, real estate brokerage, ground-up development, and a state-licensed real estate school. Headquartered at 500 Lincoln St., Allston, MA, the firm operates across approximately a dozen Greater Boston neighborhoods including Allston, Brookline, Brighton, Dorchester, Somerville, and Newton.
The company's business model spans five revenue streams: managed services for thousands of residential and commercial units, brokerage commissions on transactions, development revenue from ground-up and value-add renovation projects, course fees from its real estate school ($350 broker and salesperson courses, $120 continuing education), and rental income from owned commercial properties. Co-founder Fred Starikov has overseen more than $1.5 billion in cumulative real estate transactions across 3,500+ residential units and 1.2 million square feet of commercial space. The company operates without proprietary technology platforms, relying on traditional service delivery through a team of 30+ employees and 100+ agents, with customer-facing tools limited to a Wix-built website and standard social media presence. No AI/ML capabilities, APIs, or SDKs are disclosed.
The firm serves a distributed customer base across residential tenants, commercial tenants, real estate investors, development partners, and aspiring real estate agents. Its wholly-owned non-profit subsidiary City Kids Inc. provides youth education programs and serves as a community-relations differentiator. Commercial acquisitions have been a consistent growth lever, with notable purchases including 164 Canal Street (2021, 23K SF), 60 Harvard Street in Brookline Village (2022, 34K SF), 186 Lincoln Street in the Leather District/Chinatown (2023, 73K SF), and 313 Washington Street in Newton Corner (2025, 160K SF), bringing the firm's owned commercial footprint to over 290,000 square feet across five major assets.
CRM Property Management firmographics
Firmographics- Name
- CRM Property Management
- Legal name
- CRM Property Corp.
- Website
- https://crmpropertymanagement.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CRM Property Management (dba City Realty Group) is a Greater Boston real estate firm managing residential rentals, condominium buildings, and commercial properties, with additional brokerage, development, and licensed real estate education operations serving tenants, investors, and agents.
- Ownership category
- akta.pro rank
CRM Property Management industry classification
Industry- Product category
- Residential and Commercial Property Management
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312), Lessors of Real Estate (5311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
- akta.pro secondary industries
- Commercial Real Estate Asset Management (BPAJAMAB), Office Property Management (BPAJAGAA)
Keywords
Where CRM Property Management is headquartered
LocationHeadquarters
- HQ city
- Brookline
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CRM Property Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management: Full-service property management for residential and commercial properties. The company maintains properties and is responsive to tenant needs with 24/7 maintenance hotline.
- Real Estate Brokerage & Sales: Residential and commercial real estate sales and leasing. Agents conduct property showings, negotiate transactions, and close deals. The company has overseen more than $1.5 billion in real estate transactions.
- Real Estate Development: Ground-up development and value-add renovations. The company develops residential condominiums, apartments, retail, commercial, and R&D space throughout Greater Boston.
- Real Estate Education: License and continuing education courses for aspiring real estate agents. 40-hour broker course ($350), 40-hour salesperson course ($350), and 12-hour continuing education program ($120).
- Commercial Property Holdings: The company acquires and holds commercial properties including office buildings, retail spaces, and hospitality venues, generating rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 40-hour broker course |
| One time/ perpetual license | Pay-as-you-go | 40-hour salesperson course |
| One time/ perpetual license | Pay-as-you-go | 12-hour continuing education program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
CRM Property Management product offering
Product offeringCore offering
CRM Property Management (City Realty Group) manages thousands of residential and commercial rental units across Greater Boston, delivering full-service property management including leasing, maintenance, and tenant relations. The firm also develops ground-up and value-add real estate projects, conducts residential and commercial brokerage and leasing through its in-house agent network, and operates a Massachusetts-approved real estate school for licensing and continuing education.
Product overview
City Realty operates as a real estate services company offering a portfolio of interconnected services. The core offerings include Residential Development (condominiums and rental apartments across Greater Boston neighborhoods), Commercial Development (office, retail, and hospitality properties), Property Management (maintenance, leasing, and tenant services), and Apartment Listings (rental listings platform). The company also operates City Kids, a non-profit youth education initiative, and a Real Estate School providing license courses. These offerings work together: development projects feed the property management and apartment listings services, while the non-profit and education programs represent the company's community investment arm.
Differentiator
Problem solved
Functional benefit
Brands
- City Kids: Non-profit arm of City Realty focused on providing unique experiences and educational resources to children in Boston and beyond, including scholarships, technology initiatives, and local sports organization partnerships.
Products and services
- Residential Development
Quantifiable outcome
- Over $1.5 billion in real estate transactions completed
- +2 more outcomes
Companies that use CRM Property Management
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
CRM Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CRM Property Management partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- The BasecoreBoston-based non-profit combining baseball training with education and career resources for student-athletes. Steve Whalen serves on advisory board. City Kids alumni program and ambassador involvement.
- Habitat for Humanity BostonminorCommunity housing organization partnered with City Kids for community development initiatives.
- YMCA BostonminorYouth development organization partnered with City Kids for programming and community support.
- American Red CrossminorHumanitarian organization partnered with City Kids for community disaster relief and support initiatives.
- Pine Street InnminorHomeless services organization partnered with City Kids for community support.
- Brookline Teen CenterminorTeen services organization partnered with City Kids for youth programming.
- Eastern BankminorFinancial institution partner supporting City Kids community initiatives.
- Boys & Girls Clubs of BostonminorYouth organization partnered with City Kids for after-school and summer programming.
- Boston Bulldogs Running ClubminorRecovery community organization. Steve Whalen serves as Ambassador for addiction recovery support.
- Steps to Success BrooklinecoreEducational support organization for Brookline students from low-income families. City Kids made donation to support educational programs at Florida Ruffin Ridley School.
- Boston Public SchoolscoreCity Kids launched Financial Education Program for Boston public school students through interactive workshops and educational materials.
- Fisher CollegeminorEducational institution partner supporting City Kids scholarship and educational programs.
- Boston Public LibraryminorEducational resource partner for City Kids programming and community access.
- Rosie's PlaceminorWomen's sanctuary organization partnered with City Kids for community support.
- Y.E.S.minorYouth organization partnered with City Kids for surf camp experiences and programs.
- Cape Verdean Association of BostonminorCultural organization partnered with City Kids for community engagement programs.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
CRM Property Management competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Largest U.S. multifamily property manager and developer; comparable on residential management, development, and ancillary services but operates nationally and at vastly larger scale.
- Redfin: Tech-enabled residential brokerage and property management operator with active Boston presence; comparable on brokerage and adjacent property management, with a heavier technology-led approach.
- Lincoln Property Company: National residential and commercial property management and real estate services firm; comparable on integrated management, leasing, and development services across multiple property types.
- Marcus & Millichap: National commercial real estate investment sales and brokerage firm; comparable on the commercial real estate brokerage and acquisition advisory activities that City Realty performs.
- Coldwell Banker Realty: Large national residential brokerage franchise with deep Boston-area agent network; comparable on residential brokerage and relocation services but operates at much greater scale and brand recognition.
Direct peers
- Compass: National real estate brokerage with a sizable Boston presence offering agent tools, residential sales, and complementary services; directly competes with City Realty's in-house brokerage.
- Maloney Properties: Greater Boston-based residential property management firm managing thousands of multifamily and condominium units across Massachusetts; directly comparable to CRM Property Management's residential management scale and geography.
- The Bulfinch Group: Greater Boston residential and commercial real estate brokerage and property management firm; comparable in offering mix (brokerage + management + development) and Boston geographic focus.
- Peabody Properties: Massachusetts-based residential property manager with a large multifamily portfolio across Greater Boston; comparable in unit-count scale, residential fee model, and regional operating footprint.
Regional players
- Wingate Management: Northeast U.S. residential property manager and developer with multifamily portfolio; comparable on residential management + development model, though broader New England footprint vs. City Realty's Boston-only focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CRM Property Management social profiles
Digital presenceCRM Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRM Property Management leadership team
Management profileNumber of profiles
Profiles10 records
CRM Property Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
CRM Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRM Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRM Property Management
What does CRM Property Management do?
CRM Property Management (City Realty Group) manages thousands of residential and commercial rental units across Greater Boston, delivering full-service property management including leasing, maintenance, and tenant relations. The firm also develops ground-up and value-add real estate projects, conducts residential and commercial brokerage and leasing through its in-house agent network, and operates a Massachusetts-approved real estate school for licensing and continuing education.
Is CRM Property Management a public or private company?
CRM Property Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRM Property Management founded?
CRM Property Management was founded in 2004. It employs 11 to 50 people.
Where is CRM Property Management based?
CRM Property Management is headquartered in Brookline, United States, in the North America region.
How does CRM Property Management make money?
Five revenue lines are on record. Property Management is the primary driver. The others are real Estate Brokerage & Sales, real Estate Development, real Estate Education and commercial Property Holdings.
Who are CRM Property Management's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, Redfin, Lincoln Property Company, Marcus & Millichap and Coldwell Banker Realty. Direct peers are Compass, Maloney Properties, The Bulfinch Group and Peabody Properties. Wingate Management is listed as a regional player.
Does CRM Property Management have an API?
No public API is recorded for CRM Property Management.
What industry is CRM Property Management in?
CRM Property Management's product category is Residential and Commercial Property Management. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management, with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 53131 and its SIC code is 6531.