MT Hospitality

What MT Hospitality does

MT Hospitality (operating as the Memorial Tournament presented by Workday: Hospitality) is the corporate hospitality arm of the Memorial Tournament, an official PGA Tour event founded by golf legend Jack Nicklaus in 1976 and held annually at Muirfield Village Golf Club in Dublin, Ohio. The company sells premium hospitality packages, including reserved suites, tented venues, and open-air pavilions overlooking signature holes (12th, 14th, 15th, 16th, 17th, and 18th greens), to corporate clients for client entertainment, associate events, and business development during tournament week. Its core products span ten distinct venue configurations (Pavilion On 18, 15 Green Suites, Buckeye Village, Nicklaus Club, Nicklaus Village, 17 Green Suites, One-Day Suite, 1976 Club, 14 Green Box, and 1976 Club Suites), each with varying inclusions of food and beverage, parking, shuttle, corporate signage, and magazine advertising.

The underlying technology is a modest website-based booking and information platform (mthospitality.com) built by marketing partner m2 Marketing, supporting inquiry capture rather than transactional e-commerce. All sales follow a quote-based, customizable model requiring direct corporate contact. Revenue is generated through three streams: hospitality package sales (categorized as one-time license but typically structured as multi-year contracts), magazine advertising in The Memorial (20,000+ circulation to an affluent audience), and corporate sponsorship (including the Workday presenting sponsorship and Scotts Miracle-Gro youth golf partnership).

The business model is event-driven and enterprise-anchored. Primary customers are large corporations and Fortune 500 companies using the tournament for client and associate entertainment, marketing, and CSR objectives, with secondary segments of mid-market firms and small groups/individuals. Distribution is direct field sales, supported by PGA Tour global broadcast reach that draws national corporate interest despite the Central Ohio venue footprint. The company maintains a charitable ecosystem anchored by the Memorial Tournament NICU at Nationwide Children's Hospital and the Nicklaus Children's Health Care Foundation, with community programs (Bears for Children's, Legends Luncheon, FORE! Miler, Junior Golf Clinic) having cumulatively raised tens of millions since the 1990s. Revenue figures are not publicly disclosed.

Name

MT Hospitality

Legal name

The Memorial Tournament presented by Workday

Website

https://mthospitality.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

MT Hospitality sells premium corporate hospitality packages for the Memorial Tournament, a PGA Tour event held annually at Muirfield Village Golf Club in Dublin, Ohio. It serves Fortune 500 and enterprise clients with suites, venues, advertising, and sponsorship products.

Ownership category

akta.pro rank

Product category

Corporate Sports Hospitality Services

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL)

Keywords

• Corporate hospitality services
• PGA Tour hospitality
• Premium event hospitality
• Golf tournament hospitality
• Corporate entertainment packages

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Hospitality Package Sales: Sale of hospitality packages (suites, venues, tickets) to corporate clients for the annual Memorial Tournament. Packages include various inclusions such as tickets, parking, food/beverage, corporate signage, and advertising.
2. Magazine Advertising: Sale of advertising space in The Memorial magazine, a lifestyle publication distributed to 20,000+ recipients including ticket buyers, Fortune 500 companies, sponsors, and dignitaries.
3. Sponsorship: Corporate sponsorship opportunities including presenting sponsor (Workday), cause marketing programs, and branded activation programs surrounding the tournament and community events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MT Hospitality sells premium corporate hospitality packages and venue access at the Memorial Tournament presented by Workday, an official PGA Tour event at Muirfield Village Golf Club in Dublin, Ohio. Offerings include ten branded hospitality venues (Pavilion On 18, 15 Green Suites, Buckeye Village, Nicklaus Club, Nicklaus Village, 17 Green Suites, One-Day Suite, 1976 Club, 14 Green Box, 1976 Club Suites) with food and beverage, corporate signage, and parking inclusions, plus magazine advertising and customizable multi-year corporate packages for client entertainment, associate events, and business development.

Product overview

MT Hospitality (officially 'the Memorial Tournament presented by Workday: Hospitality') is a premium corporate hospitality service provider for the Memorial Tournament, a PGA Tour event held at Muirfield Village Golf Club. The company offers a portfolio of hospitality venues including Pavilion On 18, 15 Green Suites, Buckeye Village, Nicklaus Club, Nicklaus Village, 17 Green Suites, One-Day Suite, 1976 Club, 14 Green Box, and 1976 Club Suites. Additionally, the company provides The Memorial Magazine advertising product with 20,000+ circulation and customizable hospitality package services for corporate events including business meetings, sales incentives, client retention, and board retreats.

Differentiator

Problem solved

Functional benefit

Products and services

• Pavilion On 18 Premium hospitality venue at Muirfield Village Golf Club offering climate-controlled interior, daily culinary stations, covered outdoor patio with table-side service, gifting, specialty cocktail/wine tastings, and best views of golf on the 18th green. Targeted at corporate clients seeking the highest level of hospitality access.
• 15 Green Suites Reserved open-air suites overlooking the 15th green, featuring full-service bar, complimentary lunch and afternoon snacks Thursday through Sunday, with both self-service and wait staff. Designed for corporate hospitality buyers.
• Buckeye Village Hospitality suites with panoramic green-side views of the 14th hole (par-4), offering indoor/outdoor seating, private restrooms, air conditioning, and flat-screen televisions. Package does not include food and beverage. Aimed at corporate hospitality clients.
• Nicklaus Club Premium air-conditioned tented venue combining interior hospitality with open-air patio and views of the 15th green and par-3 16th green. Includes private restrooms, upgraded décor, flat-screen TVs, lounge seating, and complimentary full-service bar. Targeted at premium corporate hospitality clients.
• Nicklaus Village Premium hospitality venue along the par-3 16th green featuring private restroom facilities, air conditioning, upgraded décor, and flat-screen televisions. Package does not include food and beverage. Aimed at corporate hospitality clients.
• 17 Green Suites 800 sq. ft. hospitality suites with panoramic green-side views of the 17th green, offering indoor and outdoor seating, private restrooms, air conditioning, and flat-screen televisions. Package does not include food and beverage. Targeted at corporate hospitality clients.
• One-Day Suite One-day hospitality suite options located in Buckeye Village (Hole 14) and Nicklaus Village (par-3 16th hole), each with private restroom facilities, air conditioning, upgraded décor, and flat-screen televisions. Available Thursday-Sunday for corporate clients seeking single-day access.
• 1976 Club Open-air tented pavilion venue on Muirfield Village Golf Club's favorite hole among photographers, featuring the course's largest lake, large patio access, and flat-screen televisions. Includes daily 1976 Club tickets and shuttle parking passes, with corporate signage at entrance. Aimed at shared-use hospitality clients.
• 14 Green Box Semi-private hospitality venue on the 14th green offering four reserved seats with company branding, in-seat wait service, upgraded food menu, full-service bar, and views of the 14th green, 14th fairway, and 15th tee area. Targeted at smaller corporate groups.
• 1976 Club Suites Exclusive-use open-air suite with reserved seating on the 12th hole adjacent to the 1976 Club, featuring private food and beverage area, designated reserved seating, bar rail facing the green, and access to private restroom facilities. Available Thursday-Sunday for corporate clients.
• The Memorial Magazine Affluent lifestyle magazine influenced by Jack Nicklaus's philosophy of honor, tradition, and excellence, distributed to 20,000+ recipients including ticket buyers, select central Ohio zip codes, Fortune 500 companies, sponsors, and dignitaries. Available in full-page and half-page four-color advertisement formats for corporate advertisers.
• Corporate Hospitality Packages Customizable corporate hospitality packages for client entertainment, associate events, annual business meetings, sales incentive programs, client retention programs, and board retreats. Built around the Memorial Tournament PGA Tour event with multi-year contract options and tailored inclusions.

Quantifiable outcome

• 20,000+ magazine circulation to affluent audience
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Nicklaus Children's Health Care FoundationcoreStrategic or Co-development Partner · 1 June 2010Charitable alliance established June 2010 among Memorial Tournament, Nationwide Children's Hospital and Nicklaus Children's Health Care Foundation. NCHCF serves as lead charity of the Memorial Tournament and supporter of Nationwide Children's Hospital. This alliance enables the Memorial to increase its long-standing support and promotion of Nationwide Children's Hospital and the Memorial Tournament NICU.
• Nationwide Children's HospitalcoreStrategic or Co-development Partner · 1 June 2010Memorial Tournament's primary charitable beneficiary. Home to Memorial Tournament NICU. Partnership enables increased support and promotion of pediatric care in central Ohio. Multiple programs benefit the hospital including Bears for Children's, benefit concerts, Legends Luncheon, and volunteer efforts.
• WorkdayflagshipGTM or Marketing PartnerPresenting sponsor of the Memorial Tournament. The tournament is officially branded as 'the Memorial Tournament presented by Workday'. Workday logo appears on tournament branding and hospitality website.
• PGA TourflagshipStrategic or Co-development PartnerOfficial PGA Tour event. The Memorial Tournament is an official PGA Tour event, providing global broadcast coverage and prestigious positioning in professional golf.
• Scotts (Scotts Miracle-Gro)coreGTM or Marketing PartnerPresenting sponsor of the Memorial Birdie Bunch, a youth golf initiative that impacts children through golf programs in Central Ohio and across the country.
• m2 MarketingminorImplementation/ SI/ Consulting PartnerWebsite development and marketing services provider credited for site development (Site by m2).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BMW Championship: FedEx Cup Playoffs PGA Tour event with BMW presenting sponsor and extensive premium hospitality/chalet offerings. Comparable as a high-tier PGA Tour hospitality product with a Fortune 500 presenting partner.
• Sentry Tournament of Champions: PGA Tour season-opening invitational at Kapalua with Sentry presenting sponsor and premium hospitality venue product. Comparable as a limited-field, high-ASP invitational with named Fortune 500 presenting sponsor.
• AT&T Pebble Beach Pro-Am: Heritage PGA Tour event with presenting sponsor (AT&T) and an extensive suite of corporate hospitality products (hospitality chalets, clubs, skyboxes). Compares on multi-tier corporate hospitality sales and presenting-sponsor structure.
• Genesis Invitational: Tiger Woods-hosted PGA Tour invitational at Riviera Country Club with luxury hospitality, presenting sponsor (Genesis) and TGR Foundation charitable component. Directly comparable business model: presenter sponsor + legend association + premium hospitality sales.
• Arnold Palmer Invitational: PGA Tour invitational hosted by a legendary golfer (Arnold Palmer, now Bay Hill Club & Lodge) with premium corporate hospitality venues. Closely analogous to Memorial's 'legend-hosted invitational with charitable component' model.
• The Players Championship: PGA Tour flagship event at TPC Sawgrass operated by the PGA Tour, with extensive multi-tier corporate hospitality (suites, clubs, skyboxes) and a presenting sponsor model. Comparable to Memorial as a top-tier PGA Tour hospitality business selling multi-year corporate packages.
• Travelers Championship: PGA Tour event with Travelers presenting sponsorship and multi-tier corporate hospitality (chalets, skyboxes, club access). Comparable as a regional-but-nationally-marketed PGA Tour hospitality business.
• The Honda Classic: PGA Tour event with Honda presenting sponsor and full corporate hospitality program. Comparable on the presenting-sponsor + multi-tier hospitality + charitable/cause tie-in model.

Broad incumbents

• The Masters Tournament: Premier major championship with extraordinarily scarce hospitality (Patrons, Augusta National cabins) and unmatched pricing power. Comparable as the upper bound of PGA-affiliated premium hospitality economics and brand strength.

Others

• IMG / Endeavor (Hospitality division): Global sports and hospitality agency that sells premium corporate hospitality packages across multiple sports events including golf. Comparable as an adjacent service provider operating in the same 'corporate sports hospitality' procurement channel that MT Hospitality sells into.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MT Hospitality