VF CONSEIL

What VF CONSEIL does

VF Conseil (legal name VF Conseil et Formation) is a founder-owned professional training and consulting firm established in 2009 by Valérie Fenot and headquartered at 192 allée de la Compagnie des Tramways, 73100 Aix-les-Bains, France. The company delivers customized marketing strategy consulting (market studies, business plans, commercial strategy) and professional training programs covering marketing/communication, business creation, commercial sales, and Microsoft Office productivity (bureautique) with optional ENI certification. It is a Qualiopi-certified training organization (certified March 2020, registered with DREETS Auvergne-Rhône-Alpes under number 84 73 0197573), an authorized ENI testing center, and a member of the PARTEX operational-performance expert network.

The target market is very small businesses (TPE/PME/PMI), independent professionals, entrepreneurs, and training organizations located primarily in the Auvergne-Rhône-Alpes region — Aix-les-Bains, Chambéry, Annecy, and the Savoie/Haute-Savoie/Isère corridor. Training delivery is conducted in-person (group sessions capped at 6 participants) and remotely via video conference. Programs are priced per engagement and financed through OPCO, CPF, AIF, and FNE-Formation channels. The company relies on a sales-led, direct-to-customer model driven by personal referrals, website content, and PARTEX network cross-referrals.

The business is structured as a solo practice effectively delivered by the founder, with disclosed headcount in the 1–10 range and no institutional investors, funding rounds, subsidiaries, or parent-company involvement. Revenue is not publicly disclosed. Reported operational signals include 100% trainee satisfaction in 2019–2020 and 30% trainee renewal in 2020, alongside multiple client training organizations achieving Qualiopi certification with zero non-conformities.

Name

VF CONSEIL

Legal name

VF Conseil et Formation

Website

https://vfconseiletformation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

VF Conseil is a founder-operated training and consulting firm in Aix-les-Bains, France, delivering customized marketing strategy consulting and Qualiopi-certified professional training (marketing, business creation, Microsoft Office/ENI certification) to small businesses, entrepreneurs, and training organizations in the Auvergne-Rhône-Alpes region.

Ownership category

akta.pro rank

Product category

Management Consulting and Professional Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Marketing consulting
• Professional training
• Office productivity training
• Qualiopi certification
• Business strategy advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Training Services: Customized professional training programs in marketing, communication, commercial strategy, business creation, and office productivity. Training is delivered face-to-face or remotely, with group or individual sessions. Revenue is generated through training fees which can be financed through OPCO, CPF, AIF, or paid directly.
2. Marketing Consulting: Strategic marketing advisory services including market studies, business plan development, commercial strategy definition, and operational marketing support. Billed through project-based consulting missions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

VF CONSEIL ET FORMATION provides customized marketing consulting and professional training services to small businesses, entrepreneurs, and training organizations in the Savoie region of France. Core offerings include Microsoft Office (bureautique) training with ENI certification, marketing and communication strategy training, business creation support, commercial training, and Qualiopi certification preparation for training organizations. Services are delivered in-person or remotely by founder Valérie Fenot.

Product overview

VF Conseil & Formation is a training and consulting company offering customized professional development programs primarily focused on marketing, office software (bureautique), and business creation. The company operates as a unified service offering centered around professional training (both in-person and remote) and marketing consulting. The core products include Formation Bureautique (Microsoft Office certification training), Formation Marketing et Communication, Formation Création d'Entreprise, Formation Commerciale, and Accompagnement Certification Qualiopi. All training programs are customized to individual client needs and eligible for French professional funding (CPF, OPCO, AIF). The company is certified Qualiopi and registered with DREETS Auvergne-Rhône-Alpes.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Bureautique Customized Microsoft Office training programs covering Word, Excel, PowerPoint, Access, and Outlook, with ENI certification options eligible for CPF (French professional training account) funding. Targeted at professionals seeking to improve productivity software skills.
• Formation Marketing et Communication Marketing and communication training programs including market research, marketing strategy development, communication support creation, and commercial strategy implementation. Targeted at SMBs, entrepreneurs, and professionals.
• Conseil en Stratégie Marketing Marketing consulting services providing expertise, strategic vision, and operational support to help TPE/PME define and implement effective marketing and commercial strategies. Billed through project-based consulting missions.
• Accompagnement Certification Qualiopi Training and consulting services to help training organizations and independent consultants prepare for and obtain Qualiopi certification, including initial certification, surveillance audit, and renewal audit preparation. Achieved 0 non-conformity results for multiple clients.
• Formation Création d'Entreprise Business creation training programs covering project development, business plan creation, and effective marketing strategy definition for entrepreneurs and new business owners.
• Formation Commerciale Commercial and sales training including dashboard management, commercial document creation, and customer file development for client retention.

Quantifiable outcome

• 100% trainee satisfaction rate in 2019 and 2020
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• PARTEXminorStrategic or Co-development PartnerMember of PARTEX, a network of expert consultants in operational performance serving TPE and PME in the Alpine corridor (sillon alpin) region. Provides cross-referrals and collaborative service delivery for client engagements.
• ENI CertificationscoreTechnology or IntegrationAuthorized testing center for ENI certification exams on Microsoft Office applications (Word, Excel, PowerPoint, Access, Outlook). Certifications are eligible for CPF (Compte Personnel de Formation) funding.
• OPCO (Professional Training Funds)coreOthersVF Conseil's training programs are eligible for financing through OPCO (joint professional training collection bodies). Clients can use their OPCO contributions to fund training.
• Mon Compte Formation / CPFcoreOthersBureautique training certifications are eligible for funding through the French national continuing education account (CPF - Compte Personnel de Formation).
• DREETS Auvergne-Rhône-AlpescoreOthersRegistered professional training organization under number 84 73 01 97 573 with the regional DREETS (Direction Régionale de l'Economie, de l'Emploi, du Travail et des Solidarités).

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AFPA: France's national association for adult vocational training, offering Qualiopi-certified programs across regions including Auvergne-Rhône-Alpes. Comparable as a French Qualiopi-certified training operator serving working professionals and career-changers, though at substantially larger scale and with a vocational-skills focus.
• Cegos: International leader in professional and management training headquartered in France, offering a broad catalog across leadership, project management, marketing, and digital skills. Comparable as a French training provider to TPE/PME clients but operates at vastly greater scale and breadth than VF Conseil's local, customized model.
• Demos: Large French and European training and consulting group offering professional development, certification prep, and organizational consulting. Comparable to VF Conseil across both training and consulting revenue streams, but with national delivery, standardized catalogs, and corporate clientele rather than local TPE/PME customization.
• Orsys: French professional training firm specializing in IT, digital, management, and personal development programs. Comparable in providing Qualiopi-eligible training across French professionals, but operates a nationwide, catalog-driven model versus VF Conseil's bespoke, regional, in-person/remote delivery.
• CNAM: France's Conservatoire National des Arts et Métiers, providing continuing professional education and certifications across the country. Comparable in offering professional certification programs eligible for CPF/OPCO funding, though at a national public-institution scale well beyond VF Conseil's local custom-training scope.

Regional players

• CCI Formation Auvergne-Rhône-Alpes: The Chamber of Commerce and Industry training arm for the same Auvergne-Rhône-Alpes region where VF Conseil operates. Comparable as a Qualiopi-certified training provider serving local TPE/PME and entrepreneurs, but with institutional backing, broader program coverage, and infrastructure advantages over a solo practitioner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/feed/hashtag/?highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6594593577970515968

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VF CONSEIL