Gotdigital

What Gotdigital does

GotDigital is the advertising arm of GotSport and operates as a wholly-owned division of GotSoccer LLC, a Jacksonville, Florida-based private company founded in 1998. The company runs a digital advertising platform built on top of GotSport, the leading youth soccer management system in the United States, and sells programmatic and direct-sold display advertising to brands seeking access to a registered user base of approximately 5.9 million players, 7.3 million parents, 315,000+ teams, 9,400+ clubs, and 36 state associations.

The platform offers advertisers multiple touchpoints across the GotSport workflow — including login pages, user and organization dashboards, event search, team scheduling, rankings, college coach pages, and mobile interfaces — enabling contextual ad placements when users are engaged with soccer-related activities such as schedules, results, and RSVPs. Its core technical differentiators are first-party verified registration data with demographic and behavioral attributes, audience targeting segmentation that allows advertisers to layer their own first-party or third-party data, and contextual ad delivery measured at an 87% notice rate versus the 61% IAB standard. GotDigital does not expose a public API and does not describe machine learning or AI capabilities in its current product materials.

GotDigital generates revenue through programmatic digital advertising sales using three buying mechanisms: Private Auction with negotiated CPM floor pricing, Preferred Deal with fixed-rate programmatic guaranteed CPM, and Guaranteed Inventory with flat-rate CPM negotiated directly. The go-to-market is enterprise sales targeting consumer brands in sportswear, sports media, entertainment, beverages, and government or nonprofit sectors, with named customers including Puma, Disney, BeIN Sport, the United States Soccer Federation, Columbia Sportswear, Kappa, Jarritos, Storelli, Power Systems, NCDHHS, United Soccer Coaches, Sportsbreak, and Charity Buzz. The business is operated by a team of 1–10 employees and is wholly owned by GotSoccer LLC with no external institutional investors disclosed.

Name

Gotdigital

Legal name

GotSoccer LLC

Website

https://gotdigital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

GotDigital operates the advertising arm of GotSport, the leading US youth soccer management platform. It sells programmatic and direct-sold contextual ad placements across multiple platform touchpoints, using first-party registration data to reach brands targeting affluent US soccer families.

Ownership category

akta.pro rank

Product category

Digital Advertising

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Programmatic digital advertising
• Contextual ad targeting
• Sports advertising platform
• First-party data targeting
• Youth soccer media

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Programmatic Digital Advertising: GotDigital generates revenue through programmatic digital advertising sales across its GotSport platform inventory. The company offers multiple buying mechanisms: Private Auction (negotiated CPM floor price), Preferred Deal (fixed rate CPM with programmatic guaranteed booking), and Guaranteed Inventory (flat rate CPM negotiated directly). The platform sells banner ad placements, gifs, and various display formats across desktop and mobile properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GotDigital sells programmatic and direct-sold digital advertising inventory across the GotSport youth soccer management platform. It offers Private Auction, Preferred Deal, and Guaranteed Inventory buying options delivered through banner and GIF placements across multiple touchpoints, with targeting powered by proprietary first-party registration data covering players, parents, coaches, and teams.

Product overview

GotDigital is an advertising platform that offers brand advertising across multiple digital touchpoints on the GotSport youth soccer management platform in the USA. The company provides programmatic buying options, various ad formats including banners and GIFs, and access to first-party audience data for targeted advertising. Their ad touchpoints include login pages, user dashboards, event pages, and mobile views.

Differentiator

Problem solved

Functional benefit

Products and services

• GotDigital Advertising Platform Programmatic digital advertising platform selling banner and GIF inventory across the GotSport youth soccer ecosystem, available via Private Auction, Preferred Deal, and Guaranteed Inventory buying mechanisms for brands and agencies.
• Ad Touchpoints

Quantifiable outcome

• 87% contextual ad noticed rate compared to 61% for standard IAB formats
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core.

• PumacoreGTM or Marketing PartnerGlobal sportswear brand advertising on GotDigital's soccer platform. Puma logo is featured in the 'Trusted by the best' customer showcase section of the website.
• BeIN SportcoreGTM or Marketing PartnerSports broadcasting network advertising on the GotDigital platform. BeIN Sport logo appears in the customer showcase section.
• United Soccer CoachescoreGTM or Marketing PartnerProfessional soccer coaching organization advertising on the platform. Logo featured in customer showcase section.
• JarritoscoreGTM or Marketing PartnerMexican beverage brand advertising on the soccer platform. Logo featured in customer showcase section.
• NCDHHScoreGTM or Marketing PartnerNorth Carolina Department of Health and Human Services advertising public health messages to soccer families. Logo featured in customer showcase section.
• StorellicoreGTM or Marketing PartnerSoccer apparel brand advertising on the platform. Logo featured in customer showcase section.
• DisneycoreGTM or Marketing PartnerEntertainment conglomerate advertising on the soccer platform. Logo featured in customer showcase section.
• United States Soccer FederationcoreGTM or Marketing PartnerNational governing body for soccer in the US advertising on the platform. Logo featured in customer showcase section.
• Columbia SportswearcoreGTM or Marketing PartnerOutdoor apparel brand advertising on the soccer platform. Logo featured in customer showcase section.
• KappacoreGTM or Marketing PartnerItalian sportswear brand advertising on the platform. Logo featured in customer showcase section.
• Power SystemscoreGTM or Marketing PartnerSports training equipment brand advertising on the platform. Logo featured in customer showcase section.
• SportsbreakcoreGTM or Marketing PartnerSports media/advertising platform advertising on the GotDigital platform. Logo featured in customer showcase section.
• Charity BuzzcoreGTM or Marketing PartnerCharity fundraising platform advertising on the soccer platform. Logo featured in customer showcase section.

Scale indicators18 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gotdigital-gotsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotdigital