Greetings

What Greetings does

Greetings (doing business as Greetings Stores) is an independent brick-and-mortar and e-commerce gift and stationery retailer headquartered in Oakland, California, with two physical storefronts serving the Berkeley/Oakland trade area — one on Piedmont Avenue in Oakland and one on Solano Avenue in Berkeley — both operating daily from 9:00 AM to 8:00 PM. The company sells a horizontally diversified assortment across apparel (t-shirts, hoodies, socks, hats), stationery (notebooks, journals, planners), accessories (pouches, wallets, pins, keychains, pop culture items), gifts (bath and body, books, home goods, local gifts, tech accessories), and games (puzzles, board games, toys), with themed curated collections built around local Bay Area themes and cultural figures such as Frida Kahlo and Ruth Bader Ginsburg.

The technology stack is intentionally thin: the e-commerce storefront runs on Shopify, and the company does not disclose proprietary software, mobile applications, public APIs, or AI-driven features. Fulfillment is omnichannel but small-scale — free curbside pickup at the Piedmont location, free shipping on U.S. continental orders over $50, $9.95 flat shipping under $50, $15 expedited shipping, and a 30-day free return policy. Customer acquisition is driven by an organic email newsletter (10% first-purchase incentive) and an organic social presence on Instagram and Facebook, with no paid acquisition channels, partnerships, or B2B/wholesale distribution disclosed.

Revenue mechanics are straightforward one-time consumer product sales through both channels to a long tail of individual gift buyers; the company has no disclosed enterprise accounts, no wholesale relationships, and no subscription or recurring-revenue components. Ownership is private and undisclosed, with no parent company, institutional investors, or leadership team named in available data, consistent with a small founder/locally-held specialty retail business.

Name

Greetings

Legal name

Greetings Stores

Website

https://greetingstores.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greetings (Greetings Stores) is an independent Oakland-based specialty retailer operating two brick-and-mortar gift and stationery stores in Berkeley and Oakland alongside a Shopify e-commerce site, serving individual gift buyers in the Bay Area and continental U.S. with curated apparel, stationery, accessories, and themed collections.

Ownership category

akta.pro rank

Product category

Specialty Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Novelty & Humor Gifts Retail (CRALAJAB)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF)

Keywords

• Gift retail
• Specialty stationery
• Novelty merchandise
• Local artisan goods
• Apparel accessories

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales through physical retail stores and e-commerce platform. Products include gifts, stationery, apparel, socks, accessories, games, books, bath & body, home items, tech accessories, and toys. Revenue generated from individual customer purchases at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greetings (Greetings Stores) is a specialty retail brand that curates and sells gifts, apparel, stationery, games, books, bath & body products, home goods, tech accessories, and toys through two physical storefronts in the Berkeley/Oakland Bay Area and a Shopify-powered e-commerce site. The assortment emphasizes locally-themed Bay Area merchandise, pop culture collections, and products from independent makers, targeted at consumers shopping for personal gifts and self-purchase.

Product overview

Greetings is a brick-and-mortar and e-commerce gift and stationery retailer operating two physical store locations in Berkeley and Piedmont, California. The company offers a diverse product portfolio organized across multiple categories: Apparel (including t-shirts, hoodies, sweaters, hats), Socks, Stationery (notebooks, journals), Accessories (pouches, wallets, pins, keychains), Gifts (bath & body, books, home goods, tech accessories), and Games (puzzles, board games, toys). The company also curates themed collections such as Support Local, Frida Kahlo, and Ruth Bader Ginsburg collections, as well as demographic-targeted collections for Her, Him, kids, and specific occasions like Valentine's Day. Products are sold both online via their Shopify-powered e-commerce store and in their physical retail locations. The company does not appear to offer a unified software platform but rather operates as a traditional retail business with an online storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Paper Source: National specialty retailer of stationery, greeting cards, gifts, and party supplies. Highly comparable to Greetings' mix of stationery, gift, and curated offerings, though operating at far greater scale.
• Firebox: UK-based specialty retailer of novelty gifts, gadgets, and games. Comparable to Greetings' games/toys, pop culture accessories, and novelty gifting assortment, though geographically distinct.
• Uncommon Goods: Online and catalog retailer of unique, often handmade or designer gifts across categories including home, accessories, and games. Comparable to Greetings' novelty and curated gifting positioning.
• Papyrus (retail brand): Specialty retailer focused on greeting cards, stationery, and gift accessories. Closely matches Greetings' core greeting card and stationery assortment and store-based discovery model.
• MoMA Design Store: Curated gift and design retailer featuring designer objects, stationery, and accessories. Comparable to Greetings' curated, design-forward gift assortment and themed collections.
• Minted: Marketplace and retailer for independent artists' stationery, greeting cards, art prints, and gifts. Comparable on the curated, artist-driven side of Greetings' Support Local and themed collections.

Broad incumbents

• Anthropologie: Large multi-category lifestyle retailer selling apparel, accessories, home, and gifts with a curated, design-forward voice. Overlaps with Greetings across apparel, accessories, and gifting, but at far greater scale and breadth.
• Urban Outfitters: Multi-category youth-oriented retailer of apparel, accessories, home, and novelty gifts. Comparable to Greetings' apparel, accessories, and novelty assortment, though Urban Outfitters operates a national footprint and broader category mix.
• Hallmark Stores: National greeting card and gift retailer with broad assortment spanning cards, ornaments, and gift items. Direct overlap with Greetings' greeting card and gift positioning, but at mass-market scale and brand recognition.

Emerging players

• Fiona & Ryan (or similar local artisan gift boutique): Online marketplace curating jewelry and gifts from independent artisans. Comparable to Greetings' 'Support Local' and themed collection strategy, though focused more narrowly on jewelry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/greetingsstores
• Instagraminstagram.com/greetingsstores
• LinkedInlinkedin.com/company/greeting-stores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greetings