Graveyard Vineyards

What Graveyard Vineyards does

Graveyard Vineyards is a family-owned boutique winery founded by Rob and Paula Campbell-Taylor, who purchased an 18+ acre hilltop estate in the Estrella Sub-Appellation of Paso Robles, California in 2003 and bonded as a winery in 2004. The company produces estate-grown wines — Cabernet Sauvignon, Syrah, Petite Sirah, Zinfandel, Grüner Veltliner, and specialty blends such as Quatre Cuvee — from 100% hand-harvested grapes on its own vineyards. It is the first California winery to age wine in new Scandinavian Oak Barrels, a technique traditionally reserved for cognac production, exemplified by its limited-release Hrafn blend (85 cases, Petite Sirah/Zinfandel, 2021 vintage). The winery has earned San Francisco Chronicle Wine Competition medals including a Double Gold for Paso Tombstone White and Gold for 2022 Syrah Reserve and 2022 Psycho.

The business sells direct-to-consumer through two owned tasting rooms — the estate location in San Miguel, CA (Paso Robles AVA) and a second location in Dripping Springs, TX opened in January 2020 — plus a Shopify-based online store with doorstep delivery. Revenue is diversified across wine sales, wine club memberships, weekly live music events, the $75-per-person "Dinner Under the Wisteria" themed dinner series, and venue rentals for weddings and private events. Additional distribution/awareness comes via an AMA Waterways cruise partnership and owners' podcast appearances. Pricing on the wine itself is not publicly disclosed; event pricing is unit-based.

Graveyard Vineyards is a privately held, family-operated business with no external funding, no parent company, no institutional investors, and headcount in the 1-10 range. Operations are entirely US-based (California and Texas). The Texas tasting room is managed by Adam Campbell-Taylor, one of the owners' sons; the Paso Robles tasting room is managed by Viviana Torres (since 2012). There is no evidence of wholesale, three-tier distribution, or enterprise/B2B customers — all revenue flows through owned DTC channels.

Name

Graveyard Vineyards

Legal name

Graveyard Vineyards & Winery

Website

https://graveyardvineyards.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Graveyard Vineyards is a family-owned Paso Robles winery producing estate-grown wines sold through two tasting rooms (California and Texas) and direct-to-consumer online channels, serving wine enthusiasts, wine club members, and private event hosts.

Ownership category

akta.pro rank

Product category

Estate Wineries

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Estate wine production
• Wine tasting rooms
• Direct-to-consumer wine
• Estate-grown wines
• Wine club membership

Headquarters

HQ city

San Miguel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through tasting rooms and online shop. Products include estate wines made from Cabernet Sauvignon, Syrah, Petite Sirah, Zinfandel, Grüner Veltliner, and blends. Online orders delivered to customers' doorsteps.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Graveyard Vineyards produces estate-grown wines from a Paso Robles hilltop vineyard in the Estrella Sub-Appellation, including Cabernet Sauvignon, Syrah, Petite Sirah, Zinfandel, Grüner Veltliner, and specialty blends (e.g., Hrafn, Quatre Cuvee, Paso Tombstone White). Wines are sold directly to consumers via two tasting rooms (Paso Robles, CA and Dripping Springs, TX) and a Shopify online storefront with doorstep delivery. The winery also offers tasting experiences, themed dinner series, live music events, wine club memberships, and private event/wedding venue rentals at the Paso Robles location.

Product overview

Graveyard Vineyards is a family-owned winery operating two tasting room locations (Paso Robles, CA and Dripping Springs, TX) and direct-to-consumer online sales via Shopify. The core product is estate-grown wine production from their 20+ acre Paso Robles property producing Cabernet Sauvignon, Syrah, Petite Sirah, Zinfandel, and blended wines. The portfolio includes specialty offerings like Hrafn (Scandinavian Oak Barrel-aged blend) and Quatre Cuvee (Bordeaux-style blend). Additional revenue streams include venue rentals for private events, weekly live music performances, and themed dinner series featuring Gold-medal wine pairings.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wines Estate-grown wines produced from 18+ acres in the Estrella Sub-Appellation of Paso Robles, including Cabernet Sauvignon, Syrah, Petite Sirah, Zinfandel, Grüner Veltliner, and specialty blends such as Quatre Cuvee, Paso Tombstone White, and Psycho. All grapes are 100% hand-harvested and the winery uses ultra-low vine yields for concentrated flavors.
• Hrafn Wine A limited-release estate wine (50% Petite Sirah / 50% Zinfandel, 2021 vintage) aged in new Scandinavian Oak Barrels typically used for cognac, producing dark, rich, smooth wines. First California winery to use this barrel type; released in 85 cases.
• Wine Tasting Experiences In-person wine tasting at two owned tasting rooms: Paso Robles AVA Estate Tasting Room (6990 Estrella Road, San Miguel, CA; open Thursday-Monday 11am-5pm) on the Pleasant Valley Wine Trail, and Dripping Springs, Texas Tasting Room (3700 Bell Springs Rd., Suite 200; open Thursday-Monday 11am-6pm). Located on a hilltop above Pleasant Valley Cemetery with estate vineyard views.
• Online Wine Sales Direct-to-consumer e-commerce wine shop hosted on Shopify (graveyard-vineyards.myshopify.com) with delivery to customers' doorsteps within the US. Customers can purchase the same estate wines poured in the tasting rooms.
• Wine Club Membership Subscription-based wine club offering loyal customers regular access to estate wines; members in Texas were leveraged to drive expansion to the Dripping Springs tasting room. Used as a customer retention and bottom-of-funnel channel.
• Private Events & Weddings Venue Venue rental for weddings, private events, and corporate functions at the Paso Robles estate location, featuring outdoor seating with hilltop views, wisteria setting, and on-site wine and catering options.
• Dinner Under the Wisteria Series 3-course themed dinner series (Greek, Spanish, German and other cuisines) paired with Gold-medal wines, limited to 28-30 guests, priced at $75 per person at the Paso Robles estate under the wisteria.
• Live Music Events Weekly Saturday live music performances at the Paso Robles tasting room (1-4pm), featuring artists such as Rowdy Yates, Les Beck, The Belmores, Two Heavy Cats, and Emily Smith. Free with wine purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AMA WaterwaysminorGTM or Marketing PartnerAMA Waterways cruise partnership featuring Rob and Paula Campbell-Taylor discussing the wine business and cruise experience. Podcast interview with Pepper about AMA Waterways and the Graveyard Vineyards cruise collaboration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tablas Creek Vineyard: Estate-grown Paso Robles winery with on-site tasting room, wine club, and DTC focus. Directly comparable in AVA, hospitality-driven model, and small-production positioning.
• DAOU Vineyards & Winery: Estate vineyard and tasting room experience in Paso Robles, focused on estate-grown Bordeaux and Rhône varietals with hospitality-driven DTC revenue.
• Adelaida Vineyards & Winery: Family-owned Paso Robles estate winery with own vineyards, tasting room, and limited wholesale. Comparable in scale, ownership structure, and DTC emphasis.
• Epoch Estate Wines: Boutique estate winery on the west side of Paso Robles focused on Rhône varietals with limited production and tasting room DTC.
• Justin Vineyards & Winery: Estate Paso Robles producer with hospitality, wine club, and on-site dining. Larger than Graveyard but operates the same estate-tasting-room D2C playbook.
• L'Aventure Estate Wines: Boutique Paso Robles estate winery with small production, tasting room hospitality, and DTC/mailing list focus. Comparable in scale and craft positioning.
• St. Francis Winery & Vineyards: Estate-grown California winery with tasting room, food/wine pairing experiences, and wine club — same hospitality-plus-DTC model outside of Paso Robles.
• Booker Wines: Ultra-boutique Paso Robles estate producer with very small case production and mailing-list allocation model — close analog for limited-release D2C craft positioning.

Emerging players

• Willamette Valley Vineyards: Oregon publicly-traded winery built on DTC, tasting room, and wine club model; useful analog for how an estate-tasting-room platform can scale outside the traditional three-tier system.

Broad incumbents

• Foley Family Wines: Multi-brand California wine portfolio with multiple estate tasting rooms including Paso Robles labels. A larger incumbent that competes for tasting-room traffic and DTC share in the same AVA.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Graveyard-Vineyards-Texas-108455067364573
• Instagraminstagram.com/graveyardvineyardstexas
• LinkedInlinkedin.com/company/graveyard-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graveyard Vineyards