Canadian Lacrosse Association

What Canadian Lacrosse Association does

The Canadian Lacrosse Association (operating as Lacrosse Canada) is the national governing body for lacrosse in Canada, founded in 1867 and headquartered in Oshawa, Ontario. It is the country's oldest sport governing body and a member of World Lacrosse, administering three disciplines — box, field, and Sixes lacrosse — through more than ten provincial and territorial member associations. The federation serves amateur athletes, coaches, officials, and fans, acting as the conduit between grassroots membership and international competition, including the Olympic pathway to LA 2028 where Sixes lacrosse will debut. Strategic alignment with the Olympic movement is maintained through partnerships with Own the Podium and the Canadian Olympic Committee.

Lacrosse Canada operates a non-profit business model funded through a diversified set of revenue streams: membership dues remitted by provincial associations, national team and event participation fees (starting at $200 plus HST), corporate sponsorships (with UPS Canada positioned as the Olympic-cycle anchor partner), donations, and a direct-to-consumer streaming product. Lacrosse Canada TV, launched on August 10, 2026, offers an "All-Access" annual subscription priced at $55.99, providing live and on-demand coverage of domestic competitions and serving as the federation's primary owned digital distribution channel. The organization has also invested in original content, including the "Road to Sixes" documentary series, to drive audience engagement and subscription conversion ahead of LA 2028.

The federation's go-to-market strategy is anchored by its provincial member network and national team programs, with partnerships extending into Olympic-movement institutions, equipment suppliers, and community-access organizations including Variety Village and The Abilities Centre. Recent leadership transitions — Lori DeGraw appointed CEO effective July 6, 2026, and Matthew Shearer installed as President in October 2025 — coincide with the launch of new commercial assets such as the inaugural Carol Patterson Cup national championship (August 9-15, 2026) and the Road to LA2028 campaign, indicating active investment in competitive programming, owned media, and commercial infrastructure in the run-up to the Olympic debut of Sixes lacrosse.

Name

Canadian Lacrosse Association

Legal name

Lacrosse Canada

Website

https://lacrosse.ca

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

1–10 employees

Short description

Lacrosse Canada is Canada's national lacrosse governing body, administering box, field, and Sixes disciplines through provincial associations. Revenue derives from membership dues, sponsorships, event fees, and the Lacrosse Canada TV streaming platform ahead of Sixes' LA 2028 Olympic debut.

Ownership category

akta.pro rank

Product category

Sports Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• National sports governance
• Lacrosse championships
• Athlete development programs
• High-performance training
• Grassroots sports participation

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Registration Fees: Revenue from provincial member associations and individual player registrations through the national membership system.
2. Lacrosse Canada TV Streaming: All-Access Pass for national championships streaming - $55.99 provides access to Carol Patterson Cup, Founders Cup, Minto Cup, and Presidents Cup broadcasts throughout the 2026 season.
3. Sponsorships and Fundraising: Partnership revenue from corporate sponsors including UPS Canada as Founding Partner of Road to LA2028 campaign, supporting national sixes teams' Olympic preparation.
4. Event Registration and Participation Fees: NDTP Futures Main Camp registration at $200 + HST, virtual evaluation option at $100, and fees for national championship participation.
5. Donations: Donations accepted through PayPal for supporting athlete development programs and high-performance opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Lacrosse Canada is the national governing body for lacrosse in Canada, responsible for governing Box, Field, and Sixes lacrosse disciplines, organizing national championships, developing elite athletes through the National Development Team Program (NDTP) Futures, and representing Canada in international competitions. The organization manages athlete development pathways from grassroots to Olympic level, provides streaming access to national championships via Lacrosse Canada TV, and supports Olympic qualification through the Road to LA2028 initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Lacrosse Canada TV (LCTV): A centralized streaming platform for broadcasting National Championships including Carol Patterson Cup, Founders Cup, Minto Cup, and Presidents Cup.

Products and services

• Lacrosse Canada TV (LCTV) Centralized streaming platform for broadcasting national lacrosse championships including Carol Patterson Cup, Founders Cup, Minto Cup, and Presidents Cup. Available as an All-Access Pass for the 2026 National Championship season, designed for lacrosse fans and spectators across Canada.
• NDTP Futures Main Camp High-performance athlete development camp bringing together 250+ athletes from men's and women's U15, U17, and U19 programs for development and evaluation. Registration at $200 + HST, with virtual evaluation option at $100 for athletes unable to attend in-person.
• National Championships (Minto Cup) National championship competition for junior men's box lacrosse, organized by Lacrosse Canada and broadcast on Lacrosse Canada TV. Held coast-to-coast as part of the national championship calendar.
• Carol Patterson Cup (U22 Women's Box Lacrosse) Inaugural national championship for Junior Women's box lacrosse (U22), debuting as a standalone championship event in Whitby, Ontario. Broadcast on Lacrosse Canada TV as part of the All-Access Pass.
• Jenny Kyle Cup National championship event in the Lacrosse Canada championship calendar, part of the organization's annual competition schedule.
• Coach Certification and Officiating Programs Certification programs, drill libraries, playbook sessions, rule books, positioning guides, and evaluation forms for lacrosse coaches and officials. Supports career advancement pathways and professional development.

Quantifiable outcome

• Canada Women's Field National Team reached semifinals at 2026 Nissin Foods World Lacrosse Women's Championship in Tokyo, defeating teams from Germany (23-0), Australia (13-11), Japan (5-4 OT), and Haudenosaunee (18-5) during the tournament.
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• UPS CanadacoreStrategic or Co-development Partner · 1 January 2026UPS Canada serves as Founding Partner of Lacrosse Canada's Road to LA2028 fundraising campaign supporting Canada's National Sixes Teams on their journey to the 2028 Olympic Games in Los Angeles. Funds raised support athlete preparation, training camps, international competition, sport science, and high-performance initiatives.
• Elite Training Systems (ETS)coreStrategic or Co-development PartnerETS serves as Lacrosse Canada's Official Strength & Conditioning Partner, conducting fitness testing for NDTP Futures athletes including standardized assessments measuring speed, movement, agility, strength, and athletic capacity.
• Uncommon FitminorStrategic or Co-development PartnerUncommon Fit is the Official Apparel Supplier of NDTP Futures, providing athletic wear for development program athletes.
• Lacrossing BarriersminorStrategic or Co-development PartnerPartner in paracrosse launch day initiative to expand inclusive opportunities within the sport for participants of all abilities across Canada.
• Variety VillageminorStrategic or Co-development PartnerHost venue partner for paracrosse launch day in Scarborough, Ontario, supporting inclusive lacrosse programming.
• The Abilities CentreminorStrategic or Co-development PartnerPartner in paracrosse initiative supporting accessibility and inclusive sport opportunities.
• Canadian Lacrosse FoundationcoreStrategic or Co-development PartnerCLF provides additional support for paracrosse and other development initiatives. The foundation is noted as a supporting partner in Lacrosse Canada's mission.
• World LacrossecoreStrategic or Co-development PartnerInternational governing body for lacrosse that sanctions major world championships and events including the 2026 Women's World Championship in Tokyo and Olympic qualification pathways.
• Own the PodiumcoreStrategic or Co-development PartnerCanadian sport organization providing high-performance expertise and support for Olympic athlete preparation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hockey Canada: Canadian national governing body for ice hockey. Closest structural peer within the Canadian NGB ecosystem — same governance, provincial-association federation, national-team, and high-performance model, just at a materially larger commercial scale.
• USA Lacrosse: The US national governing body for lacrosse. Directly comparable to Lacrosse Canada in mission (governance, national teams, development, championships) and operating model (NGB for box, field, and Sixes lacrosse), though it operates in a larger addressable market.
• Athletics Canada: Canadian national governing body for track and field. Comparable Canadian NGB with national teams, provincial branches, Own the Podium alignment, and high-performance pathways — similar operating cadence and funding mix.
• Lacrosse Australia: National governing body for lacrosse in Australia. Direct international lacrosse NGB peer operating national teams and championships, with a smaller participant base and similar Olympic-readiness focus.
• England Lacrosse: National governing body for lacrosse in England. Direct international lacrosse NGB peer with national teams, championships, and development pathways competing in the same World Lacrosse ecosystem.
• Football Canada: Canadian national governing body for amateur football. Comparable as a Canadian NGB with provincial associations, national championships, and grassroots-to-elite development pathways, though at a different sport scale.
• Canada Soccer: National governing body for soccer in Canada. Directly comparable as a Canadian NGB operating national teams, member associations, and high-performance development pathways, with similar reliance on government and sponsorship funding.

Broad incumbents

• Canadian Olympic Committee: Umbrella organization of the Canadian Olympic Movement. Related but broader in scope — not a sport-specific NGB, but a key institutional partner (CEO Lori DeGraw's prior seven-year tenure here signals operating alignment) and the conduit for Olympic funding and athlete services.
• World Lacrosse: International federation that sanctions World Championships and Olympic qualification pathways. Upstream counterparty to Lacrosse Canada — broader geographic scope, fewer grassroots duties, but directly governs the international competition calendar Lacrosse Canada depends on.

Others

• Own the Podium: Canadian high-performance sport funding body. Not a competitor but a direct funding and strategic partner; comparable in that it operates across the same NGB ecosystem and is a critical determinant of Lacrosse Canada's Olympic preparation budget.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9AQe2Oo3X1bmNqy2JZ9Viw
• Facebookfacebook.com/LacrosseCanadaCrosseCanada
• LinkedInlinkedin.com/company/lacrossecanada
• Instagraminstagram.com/lacrossecanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Lacrosse Association