Ground Control Touring, Inc.
Ground Control Touring is an independent music booking agency founded in 2000 that represents more than 200 artists across indie, punk, hip-hop, and experimental genres through six agents based in New York and Los Angeles, earning commissions on live touring bookings worldwide.
- Company typePrivate
- Founded2000
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ground Control Touring, Inc. does
Ground Control Touring, Inc. is an independent music booking agency founded in 2000 and headquartered at 45 Main Street, Suite 300, Brooklyn, NY, with a secondary office in Los Angeles. The company represents a roster of more than 200 artists across indie rock, punk, hardcore, hip-hop, dream pop, and experimental music through six named agents (Josh Stern, Gabe Sunshine, Kate Bell, Alisa Preisler, Andrew Ellis, and Merrick Jarmulowicz), each managing a dedicated sub-roster of 16 to 60+ acts.
The firm operates as a professional services booking agency. Its core product is artist roster management — connecting represented artists with venue operators, festival promoters, and ticketing partners across North America, South America, Europe, Asia, Australia/New Zealand, the Middle East, and Africa. Supporting surfaces include a public-facing artist directory with per-artist profile pages containing agent contacts, territory information, record labels, and upcoming shows, plus a tour dates platform and a news section aggregating press coverage from outlets including Pitchfork, Rolling Stone, Stereogum, NPR, and The Guardian. No proprietary technology stack, API, SDK, or digital platform architecture is disclosed beyond a standard content-managed website.
Ground Control Touring generates revenue through commissions on live touring engagements negotiated by its agents on behalf of represented artists. Pricing is not publicly disclosed and is negotiated individually based on artist profile, tour scope, and territories covered. The company is privately held with no disclosed institutional investment, no parent company, and no subsidiaries. It serves a horizontal segment — independent music artists at various career stages — with no formal partnerships, certifications, patents, or awards documented in the input data.
Ground Control Touring, Inc. firmographics
Firmographics- Name
- Ground Control Touring, Inc.
- Legal name
- Ground Control Touring, Inc.
- Website
- https://groundcontroltouring.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ground Control Touring is an independent music booking agency founded in 2000 that represents more than 200 artists across indie, punk, hip-hop, and experimental genres through six agents based in New York and Los Angeles, earning commissions on live touring bookings worldwide.
- Ownership category
- akta.pro rank
Ground Control Touring, Inc. industry classification
Industry- Product category
- Music Booking Agency
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Tour & Artist Management Services (HSACAHAN), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where Ground Control Touring, Inc. is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ground Control Touring, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Booking and Tour Management Services: The company generates revenue through representing artists for live touring engagements. As a booking agency, they facilitate concert bookings and retain commissions from these transactions. Artists on their roster include indie acts like TOPS, Sweet Boy, The Serfs, Miniature Tigers, and many others.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ground Control Touring, Inc. product offering
Product offeringCore offering
Ground Control Touring is an independent music booking agency that represents a roster of artists and books them for live touring engagements. The firm assigns dedicated booking agents to each artist, with agents specializing in specific geographic territories (North America, South America, Europe, Asia, Africa, Middle East, Australia/New Zealand) and facilitating concert, club, and festival bookings on the artist's behalf in exchange for commissions. The agency operates from offices in New York and Los Angeles and has been representing independent artists across genres including indie rock, punk, hip-hop, dream pop, and experimental music since 2000.
Product overview
Ground Control Touring, Inc. is a music industry company that has been putting artists first since 2000, operating primarily in New York and Los Angeles. The company operates as an artist management and touring agency, offering a portfolio of services including artist roster management, tour booking and ticketing facilitation, and artist promotion through their news platform. The core product is a directory of represented artists linked with dedicated booking agents who manage territory-specific touring arrangements. Artists span various genres including indie rock, hip-hop, punk, dream pop, and experimental music, with the company facilitating international touring across North America, South America, Europe, Asia, Australia, and other global territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Roster Representation Ground Control Touring's flagship service: representing a roster of independent musicians and artists, assigning each artist a dedicated booking agent who handles tour booking, show pitching, and career touring support across multiple international territories.
- Live Tour Booking
Companies that use Ground Control Touring, Inc.
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Ground Control Touring, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ground Control Touring, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Ground Control Touring, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ground Control Touring, Inc. social profiles
Digital presenceGround Control Touring, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ground Control Touring, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Ground Control Touring, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ground Control Touring, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ground Control Touring, Inc.
What does Ground Control Touring, Inc. do?
Ground Control Touring is an independent music booking agency that represents a roster of artists and books them for live touring engagements. The firm assigns dedicated booking agents to each artist, with agents specializing in specific geographic territories (North America, South America, Europe, Asia, Africa, Middle East, Australia/New Zealand) and facilitating concert, club, and festival bookings on the artist's behalf in exchange for commissions. The agency operates from offices in New York and Los Angeles and has been representing independent artists across genres including indie rock, punk, hip-hop, dream pop, and experimental music since 2000.
Is Ground Control Touring, Inc. a public or private company?
Ground Control Touring, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ground Control Touring, Inc. founded?
Ground Control Touring, Inc. was founded in 2000. It employs 11 to 50 people.
Where is Ground Control Touring, Inc. based?
Ground Control Touring, Inc. is headquartered in Brooklyn, United States, in the North America region.
How does Ground Control Touring, Inc. make money?
One revenue line is on record: booking and Tour Management Services.
Does Ground Control Touring, Inc. have an API?
No public API is recorded for Ground Control Touring, Inc..
What industry is Ground Control Touring, Inc. in?
Ground Control Touring, Inc.'s product category is Music Booking Agency. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 71131 and its SIC code is 7900.