Grupo Ouro e Prata

What Grupo Ouro e Prata does

Grupo Ouro e Prata is a privately held, family-owned Brazilian transportation holding company headquartered in Porto Alegre, Rio Grande do Sul, with origins dating to 1939. The group operates three wholly owned subsidiaries: Viação Ouro e Prata, which provides intermunicipal, interstate (across 10 Brazilian states — RS, SC, PR, SP, MS, MT, TO, GO, PA, MA), and international (Argentina) road passenger transport; CatSul, a waterway ferry service operating catamaran vessels with four boarding points between Porto Alegre and Guaíba; and Viopex, an express package and courier delivery service operating nationwide through accredited representatives. The group serves a broad consumer base including urban commuters using CatSul for the Porto Alegre/Guaíba corridor, intercity business and leisure travelers, and individuals and businesses shipping packages via Viopex.

The underlying technology stack comprises GPS-enabled vehicle tracking, real-time monitoring systems for Viopex delivery operations, climate-controlled catamaran terminals with WiFi, and operational sustainability infrastructure including a water treatment station at the Porto Alegre headquarters that enables water reuse from bus washing and rainwater harvesting. The Passagem Carbono Neutro initiative allows passengers to offset travel emissions via an opt-in surcharge directed to certified climate projects. Fleet modernization with more efficient and less polluting vehicles is an ongoing operational commitment.

Revenue is generated through transaction fees across all three service lines: ticket sales for road and waterway passenger transport, and shipping/delivery fees for express packages, supplemented by an optional carbon-offset surcharge. Distribution is predominantly direct-to-consumer through physical terminals and docks, a toll-free customer service hotline (0800 551 8666), brand-specific websites and social media channels (Instagram, Facebook, YouTube) for each subsidiary, and an authorized-representative network that extends Viopex delivery capillarity across Brazil. The group employs 1,001-5,000 staff, operates under IBGC-aligned corporate governance since 1994, and is geographically diversified across South, Southeast, Northeast, North, and Central-West Brazil.

Name

Grupo Ouro e Prata

Legal name

Grupo Ouro e Prata

Website

https://grupoouroeprata.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Ouro e Prata is a privately held Brazilian transportation group operating intercity bus services (Viação Ouro e Prata) across 10 states and Argentina, a waterway ferry (CatSul) between Porto Alegre and Guaíba, and nationwide express package delivery (Viopex), serving commuters, business and leisure travelers, and parcel customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Road Transportation: Viação Ouro e Prata generates revenue through ticket sales for intercity, interstate, and international bus services across 10 Brazilian states and Argentina. Services include different comfort levels to serve various passenger needs for work, leisure, and personal travel.
2. Waterway Passenger Transport: CatSul operates ferry services between Porto Alegre and Guaíba, generating revenue through ticket sales. The waterway service offers a faster alternative to road congestion, with multiple boarding points and a 15-30 minute travel time.
3. Express Package Delivery: Viopex provides express package delivery services across Brazil, leveraging the group's transportation infrastructure and network of authorized representatives. Revenue is generated through shipping and delivery fees.
4. Carbon Neutral Ticket Surcharge: Optional add-on where passengers can pay to offset their travel emissions. Revenue is directed to certified climate protection projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Ouro e Prata is a Brazilian transportation group that sells road passenger bus services through Viação Ouro e Prata (intercity, interstate across 10 Brazilian states, and international to Argentina), waterway catamaran ferry crossings between Porto Alegre and Guaíba through CatSul, and nationwide express package/courier delivery through Viopex. The group distributes these services directly to consumers via physical terminals, hydroway boarding points, a toll-free hotline, subsidiary websites, and Viopex's accredited representatives network.

Product overview

Grupo Ouro e Prata operates a multi-brand transportation portfolio comprising three distinct business units: CatSul (waterway ferry services between Porto Alegre and Guaíba), Viação Ouro e Prata (road passenger transport across intermunicipal, interstate, and international routes), and Viopex (express package delivery). The group provides integrated mobility solutions combining passenger transport, package logistics, and sustainable practices under unified corporate governance.

Differentiator

Problem solved

Functional benefit

Products and services

• CatSul Waterway Ferry Service

Quantifiable outcome

• ~15-30 minute travel time between Guaíba and Porto Alegre city center via waterway

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IBGC (Instituto Brasileiro de Governança Corporativa)coreStrategic or Co-development Partner · 1 January 1994Grupo Ouro e Prata adopted a governance model and board structure aligned with IBGC guidelines since 1994. The corporate governance consolidation began with shareholder family organization and implementation of quality programs, budget planning, and strategy. This alignment represents a core pillar of the group's sustainable growth based on transparency, equity, accountability, and responsible management.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Correios: Brazilian state-owned postal service with nationwide parcel and logistics coverage. Comparable to Viopex as the dominant incumbent in Brazilian parcel/logistics, with substantially larger network and institutional backing.
• CCR: Latin America's largest transportation infrastructure conglomerate with toll roads, airports, and metro operations. Comparable to Grupo Ouro e Prata as a broad incumbent in Brazilian transportation infrastructure and mobility, though operating at substantially larger scale across multiple modalities.

Emerging players

• Loggi: Brazilian venture-backed last-mile and middle-mile parcel delivery startup. Comparable to Viopex in the express parcel delivery space, representing a digitally-native, tech-forward emerging competitor with different cost structure and scale.

Direct peers

• Expresso Catarinense: Southern Brazilian bus operator with strong regional presence in Santa Catarina and connections to neighboring states. Comparable to Grupo Ouro e Prata given overlapping geographic footprint in the South and similar interstate/intermunicipal service model.
• Expresso Cometa: Traditional Brazilian interstate bus operator serving São Paulo and southern/southeastern corridors. Comparable to Viação Ouro e Prata as a long-standing road passenger carrier with similar multi-state route coverage and fleet-based operating model.
• Itapemirim: Historic Brazilian interstate bus operator with national reach, now restructured under new ownership. Directly comparable to Viação Ouro e Prata as a legacy intercity/interstate road passenger carrier competing on similar routes and customer segments.
• Expresso Guanabara: Major Brazilian long-haul interstate bus operator connecting the Northeast, Southeast, and North regions. Comparable to Viação Ouro e Prata as a direct competitor in interstate road passenger transport with overlapping multi-state route coverage.
• Barcas S.A. Operates passenger ferry and waterway transport services in Guanabara Bay (Rio de Janeiro). Directly comparable to CatSul as a Brazilian urban waterway passenger ferry operator addressing urban congestion through maritime corridors.
• Auto Viação 1001: Major Brazilian interstate bus operator running routes between Rio de Janeiro, São Paulo, Minas Gerais, and the South. Comparable to Viação Ouro e Prata as a direct competitor on long-haul interstate passenger corridors.
• Gontijo: One of Brazil's largest traditional intercity and interstate bus operators, founded in 1943. Directly comparable to Viação Ouro e Prata in terms of long-haul passenger road transport across multiple Brazilian states and similar legacy/family-owned heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@viacaoouroeprata
• Facebookfacebook.com/ouroeprata
• Instagraminstagram.com/viacaoouroeprata
• LinkedInlinkedin.com/company/ouroeprata

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Ouro e Prata