Hirsch & Ruckstuhl Ag

What Hirsch & Ruckstuhl Ag does

Hirsch & Ruckstuhl AG is a privately held, authorized Mercedes-Benz passenger car dealership headquartered in Kloten, Switzerland. Operating from a single physical showroom under the Mercedes-Benz retail network, the company distributes the full Mercedes-Benz passenger vehicle lineup — including battery-electric (EQ series, electric GLA, GLB, GLC, CLA), plug-in hybrid, petrol, and diesel variants — alongside certified pre-owned vehicles. Its geographic footprint is limited to the Swiss domestic market, with no evidence of multi-site operations.

The company's revenue model is multi-stream. Vehicle sales (new and certified pre-owned) generate transactional revenue, supported by a Financial Services line that captures financing, leasing, and fleet management commissions. A recurring service and maintenance operation covers repairs, warranty work, and manufacturer-issued recalls, while a parts and accessories stream sells genuine Mercedes-Benz replacements and branded merchandise. Go-to-market mixes a traditional consultative showroom sales motion with a direct-to-consumer online store that enables home delivery of immediately available vehicles, plus a dedicated fleet sales channel for business buyers.

Operationally, the business is a franchise-style retail layer, not a technology company. The tech stack is the standard Mercedes-Benz retail platform: an online configurator, an OEM-hosted online store, OEM-provided service booking, and connectivity services (Mercedes-Benz Digital Extras) that the dealership resells. No proprietary IP, patents, or in-house AI/data capabilities are disclosed. Competitive advantage is derived entirely from the authorized-dealer relationship with Mercedes-Benz and the associated brand equity, rather than from any firm-specific differentiation.

Name

Hirsch & Ruckstuhl Ag

Legal name

Hirsch & Ruckstuhl AG

Website

https://hirsch-ruckstuhl.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Hirsch & Ruckstuhl AG is an authorized Mercedes-Benz passenger car dealership in Kloten, Switzerland, selling new and certified pre-owned vehicles, providing authorized service and parts, and offering financing, leasing, and fleet solutions to Swiss retail and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new Mercedes-Benz passenger vehicles, electric vehicles, plug-in hybrids, and certified pre-owned vehicles
2. Financial Services: Revenue from vehicle financing, leasing arrangements, and financial services products
3. Service and Maintenance: Revenue from vehicle servicing, repairs, warranty work, and maintenance appointments
4. Parts and Accessories: Revenue from genuine Mercedes-Benz replacement parts, accessories, and vehicle accessories

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hirsch & Ruckstuhl AG is an authorized Mercedes-Benz dealership in Kloten, Switzerland, selling new Mercedes-Benz passenger vehicles (electric, plug-in hybrid, and combustion models), certified pre-owned vehicles, and genuine parts. The dealership also provides vehicle maintenance, repair, and warranty services, financial services for financing and leasing, and dedicated fleet and business customer solutions. Sales and service are delivered through a physical showroom combined with an online store and digital tools.

Product overview

Hirsch Ruckstuhl AG operates as a Mercedes-Benz dealership in Kloten, Switzerland, offering a comprehensive portfolio of Mercedes-Benz passenger vehicles and related services. The core offering consists of new Mercedes-Benz vehicle sales across all model lines including electric vehicles (EQ series, electric GLA, GLB, GLC, CLA), plug-in hybrids, and conventional combustion engines. Supporting services include certified pre-owned vehicle sales, vehicle maintenance and repair, genuine parts, financial services for vehicle financing and leasing, and an online store for immediate vehicle purchases. Additional offerings encompass digital extras and connectivity services, vehicle accessories and branded merchandise, test drive booking, and online vehicle configuration tools. The product portfolio is structured around Mercedes-Benz brand offerings rather than proprietary Hirsch Ruckstuhl AG products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz New Vehicle Sales (Fahrzeugverkauf) Sales of new Mercedes-Benz passenger vehicles across all segments from compact cars to luxury SUVs, including electric, plug-in hybrid, petrol, and diesel variants, for individual consumers and businesses.
• Mercedes-Benz Certified Pre-Owned Vehicles (Certified Occasionen) Certified pre-owned Mercedes-Benz vehicles sold with warranty coverage, for individual buyers seeking premium vehicles at lower price points.
• Mercedes-Benz Service & Maintenance Vehicle maintenance, repair, warranty work, and genuine parts replacement services for Mercedes-Benz vehicles, performed by trained technicians and bookable online.
• Mercedes-Benz Financial Services Vehicle financing, leasing, and fleet financing solutions supporting new and used vehicle purchases for individual and business customers.
• Mercedes-Benz Online Store Direct online purchasing of immediately available new Mercedes-Benz vehicles, with home delivery as the fulfilment option.
• Mercedes-Benz Fleet & Business Customer Services (Flotten & Geschäftskunden) Dedicated fleet and business customer services for companies needing multiple vehicles, including volume pricing, fleet consulting, and maintenance contracts.
• Mercedes-Benz Parts & Accessories (Zubehör & Collection) Sales of genuine Mercedes-Benz replacement parts, vehicle accessories, and branded merchandise from the Mercedes-Benz Collection.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz dealership operating as a retail partner for Mercedes-Benz passenger vehicles in Switzerland. Operates under Mercedes-Benz brand identity and distribution agreements. Offers full range of Mercedes-Benz vehicles including electric EQ models, plug-in hybrids, and conventional powertrains.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Audi Center Zürich: Audi retail operations in the Zurich area selling premium German vehicles to the same Swiss customer base. Comparable as a premium franchise dealer in the same geographic market.
• Porsche Center Zürich: Authorized Porsche dealership in the Zurich area, serving the same affluent Swiss catchment market. Comparable as a premium single-brand franchise dealer competing for similar high-net-worth customers.
• AMAG Group AG: Largest Swiss automotive retail group, operating multiple premium-brand dealerships across Switzerland including VW, Audi, Porsche, Skoda, and Seat. Comparable as a multi-brand premium dealer in the same Swiss market with a much larger footprint.
• BMW Niederlassung Zürich: Official BMW retail operation in Zurich selling premium German vehicles in the same Swiss market. Comparable as a premium-brand franchise dealer competing for similar customer segments.
• Emil Frey AG: Major Swiss automotive dealer group with multiple brand franchises across Switzerland including premium brands. Comparable as a large, multi-brand dealer group competing for the same Swiss premium customer base.

Others

• Arval Switzerland: BNP Paribas-owned vehicle leasing and fleet management provider in Switzerland. Adjacent competitor in the fleet and leasing services segment the dealership also addresses.
• AutoScout24.ch: Switzerland's largest online car marketplace for new and used vehicles. Adjacent to the dealership as a discovery and lead-generation channel rather than a direct competitor.

Emerging players

• Carvolution: Swiss car subscription marketplace offering monthly all-inclusive vehicle subscriptions. An emerging alternative to traditional ownership and dealership model, potentially competing for fleet and individual customers.

Broad incumbents

• Mercedes-Benz Switzerland: Official Mercedes-Benz brand presence and distributor in Switzerland; the parent entity that licenses the franchise. Provides the product catalog, marketing, and parts supply that the dealership resells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hirsch-ruckstuhl-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirsch & Ruckstuhl Ag