THE FAN SYNDICATE GROUP

What THE FAN SYNDICATE GROUP does

The Fan Syndicate Group is a French independent communications group dedicated exclusively to sports, headquartered in Boulogne-Billancourt. The group operates two complementary agencies — La Fourmi (advertising) and Leroy Tremblot (branding and design) — under a single sports-only positioning, employing 52 people and serving more than 30 clients. The client base is unusually concentrated in premium sports IP: national federations (FFF, FFT, FFR, FFMOTO), professional clubs (PSG, Olympique de Marseille, LOSC, RC Lens, FC Nantes, Stade de Reims), leagues (LFP, CNOSF, France Galop, Le Trot), major events (Paris 2024, Roland Garros, UTMB, UCI, SailGP), and global brands (Puma, Decathlon, LVMH, Uber Eats, Airbnb, Allianz, Crédit Agricole, Danone, Lacoste, Rolex, beIN SPORTS, Intersport). The group has accumulated more than 90 industry awards and is publicly associated with high-profile campaigns including Puma's FIFA World Cup 2022 work and Decathlon's global football platform.

The group's output is service-based and non-technological: campaign creative, brand identity systems, editorial and documentary content, and fan-experience activations. There is no disclosed proprietary technology platform, AI/ML product, or software stack — the underlying "product" is human creative capacity organized into two specialized agencies. Business model revenue mechanics are professional services fees (retainers and project-based engagements) negotiated with enterprise sports clients, with no public pricing and no disclosed subscription, SaaS, or transactional revenue component. International work (Puma World Cup, Decathlon global football, Paris 2024) is executed from France, indicating a project-export model rather than a multi-office geographic footprint. The legal entity is LAFOURMI SASU; no external funding rounds are disclosed, consistent with a privately held independent agency.

Name

THE FAN SYNDICATE GROUP

Legal name

LAFOURMI

Website

https://thefansyndicate.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

The Fan Syndicate Group is a French independent sports-only communications group operating two agencies (La Fourmi for advertising and Leroy Tremblot for branding), serving 30+ premium sports clients including federations, clubs, event organizers, and global brands from its Boulogne-Billancourt headquarters with a 52-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Advertising Services: Revenue is generated through professional services fees for advertising campaigns, branding projects, brand strategy, visual identity programs, and fan experience activations for sports brands and federations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Fan Syndicate Group is a French independent communications group dedicated exclusively to sports, comprising two specialized agencies: La Fourmi (advertising) and Leroy Tremblot (branding). The group delivers end-to-end creative services including advertising campaigns, brand strategy, visual identity programs, fan experiences, and editorial content for sports brands, federations, and event organizers. It positions itself as an all-in-one sports creative partner powered by fans for fans.

Product overview

The Fan Syndicate is a French independent sports communications group comprising two specialized agencies: La Fourmi (advertising) and Leroy Tremblot (branding). The group operates as a unified creative partner offering strategy, advertising, editorial content, and fan experiences services to sports brands, federations, and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• La Fourmi Advertising Services Sports-focused advertising agency delivering advertising campaigns, fan experiences, editorial content, and creative content production for sports brands, federations, and event organizers.

Named customers38 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• La FourmicoreOthersLa Fourmi is the advertising agency subsidiary of The Fan Syndicate group, specializing in sports advertising campaigns, fan experiences, and editorial content creation.
• Leroy TremblotcoreOthersLeroy Tremblot is the branding agency subsidiary of The Fan Syndicate group, specializing in brand strategy, brand identity, and brand experience for sports organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mailman Group: Mailman is a China-headquartered sports digital and creative agency serving global brands, rights holders, and federations across sports including football, Olympics, and esports. It is a direct peer in the sports-specialized creative services category with a strong digital orientation.
• Two Circles: Two Circles is a sports marketing agency with expertise in fan data, sponsorship, and creative services for sports rights holders and brands. It is a direct peer in the sports-specialized creative services category, though it differentiates with a stronger data and technology orientation.
• CSM Sport & Entertainment: CSM is a global sports marketing and experiential agency (part of Chime Group) serving federations, leagues, and sponsors with creative, sponsorship, and event services. It competes with The Fan Syndicate for federation and brand creative briefs across football, rugby, and Olympic sports.
• SPORTFIVE: SPORTFIVE (formerly Lagardère Sports) is a global sports marketing agency focused on sponsorship sales, media rights, and creative activation. Its brand activation and creative services overlap directly with The Fan Syndicate's offering for sports federations and clubs.
• Wasserman: Wasserman is a sports marketing, talent management, and brand consulting agency operating globally. Its creative and brand consulting division directly parallels The Fan Syndicate's advertising and branding services for sports properties and sponsors.
• Octagon: Octagon is a global sports marketing agency (part of Interpublic Group) offering sponsorship consulting, athlete marketing, and creative activation. It directly competes with The Fan Syndicate for sports brand and federation creative mandates, particularly for football, tennis, and Olympic properties.

Broad incumbents

• Publicis Sport: Publicis Sport is the sports-focused arm of Publicis Groupe, one of the world's largest advertising holding companies. It offers sports creative and media services as part of a much broader portfolio, making it a broad incumbent peer rather than a specialist competitor.
• Engine Sport (WPP): Engine Sport is the sports marketing division of WPP's Engine Group, offering creative, sponsorship, and brand experience services to sports clients. It competes in the same category as The Fan Syndicate but as part of a global holding-company network with broader capabilities.
• Havas Sports & Entertainment: Havas Sports & Entertainment is the sports and experiential division of Havas, providing sponsorship, content, and creative services to sports brands. It is a broad incumbent offering overlapping capabilities but as part of a wider global communications network.

Regional players

• Brave (Sports Marketing): Brave is a Brazilian sports and entertainment marketing agency offering sponsorship, creative, and athlete services across Latin America. It is a regional peer with comparable sports creative services but a different geographic focus from The Fan Syndicate's French core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-fan-syndicate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE FAN SYNDICATE GROUP