LA FERME BIO DE TERRAIN FLEURI

What LA FERME BIO DE TERRAIN FLEURI does

La Ferme Bio de Terrain Fleuri is a family-owned organic farm operating under the legal entity SCEA H&H BIO from a single site at 40 Chemin des Pétreas in Le Tampon, in the highlands of La Réunion (a French overseas department). The business produces two core product lines under EU-recognized organic certification (AB, via Certipaq): organic free-range chicken offered across a full butchery range — whole birds, cuts (cuisses, escalopes, pilons, ailes, hauts) and value-added processed items (merguez, saucisses, chipolata, foies, gésiers, pattes, coeurs, coudes) — and seasonal organic Victoria pineapples grown over an 18-month cycle and sold February to May. The farm was founded by Jean Bernard Hoarau, who pivoted to organic agriculture after overcoming cancer; his son Julien Hoarau serves as publication director and legal representative of H&H BIO.

The business model is direct farm-gate B2C retail: customers purchase on-site during operating hours (Monday–Saturday, 7h–18h), supplemented by a Facebook presence (FermeBioTerrainFleuri) and a basic informational website (lafermebio.re). No pricing is publicly disclosed and no wholesale, HORECA, or distribution partnerships are listed. The company holds the 100% Réunion origin label in addition to its organic certification, and received EU LEADER/FEADER 2014–2020 co-financing (via GAL Grand Sud) to build an on-site organic poultry slaughter workshop and a cutting/processing workshop, indicating ongoing vertical integration of its processing capacity. Operations remain confined to La Réunion with no disclosed expansion beyond the island market, and no external institutional investors or parent entities are identified.

Name

LA FERME BIO DE TERRAIN FLEURI

Legal name

H&H BIO

Website

https://lafermebio.re

Company type

Private

Operating status

Operating

Short description

La Ferme Bio de Terrain Fleuri is a family-owned organic farm in Le Tampon, La Réunion, producing certified organic free-range chicken (whole, cuts, and processed items) and seasonal Victoria pineapples, sold direct to local consumers via farm-gate retail.

Ownership category

akta.pro rank

Product category

Organic Poultry Farming

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Sausages & Other Prepared Meat Products (2013), Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Organic poultry farming
• Organic chicken production
• Organic pineapple cultivation
• Farm direct sales
• Certified organic agriculture

Headquarters

HQ city

Le Tampon

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

La Ferme Bio de Terrain Fleuri is a family-owned organic farm in Le Tampon, La Réunion, that raises free-range organic chickens and cultivates organic Victoria pineapples. The farm produces and sells a full range of organic chicken cuts (whole chicken, demi-poulet, cuisses, escalopes, pilons, ailes, merguez, saucisses, chipolata, hauts, coeurs, coudes, pattes, foies, gésiers) as well as seasonal Victoria pineapples available from February to May. Products are AB-certified and sold directly from the farm to local consumers.

Product overview

La Ferme Bio de Terrain Fleuri is a family-owned organic farm located in Le Tampon, La Réunion, producing two main categories of biological products: organic poultry (chicken and chicken cuts) and organic Victoria pineapples. The farm operates under the legal entity SCEA H&H BIO and offers a range of chicken cuts as well as seasonal organic pineapples. Products are certified organic and distributed locally in La Réunion.

Differentiator

Problem solved

Functional benefit

Products and services

• Poulet Bio (Organic Chicken) and Chicken Cuts Certified organic free-range chickens raised in the highlands of La Réunion, fed exclusively with organic feed without colorants, GMOs, or growth hormones. Multiple cuts available including whole chicken, demi-poulet, cuisses, escalopes, pilons, ailes, merguez, saucisses, chipolata, hauts, coeurs, coudes, pattes, foies, and gésiers. Sold directly to local consumers from the farm in Le Tampon.
• Ananas Victoria Bio (Organic Victoria Pineapple) Organic Victoria pineapples cultivated in La Réunion using biological farming methods, grown for 18 months before harvest and available seasonally from February to May each year. Sold directly from the farm to local consumers in Le Tampon.

Quantifiable outcome

• 0% GMO in feed

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CertipaqcoreOthersCertipaq is an approved certification organism covering agricultural products (plants, animals, aquaculture) and food products containing more than 95% organic ingredients. Their certification enables the marketing of organic products within the European Union.
• 100% RéunioncoreOthersA label guaranteeing product traceability, allowing consumers to identify products of animal, plant, or processed origin that are entirely from Reunionese production.
• GAL Grand SudcoreStrategic or Co-development PartnerSupported by GAL Grand Sud in the context of European rural development funding. The company received EU co-financing through the Rural Development Programme of La Réunion (LEADER/FEADER 2014-2020) for developing slaughter, cutting, and processing facilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Les Jardins de Gaïa: Specialist French organic producer (notably bananas and tropical fruits) selling certified-organic produce with strong traceability messaging. Comparable as a niche organic tropical-fruit operator with similar certification-driven premium positioning to La Ferme Bio's pineapple line.

Others

• Biocoop: France's leading network of organic retail stores. Relevant as a potential distribution and ecosystem partner for organic producers like La Ferme Bio, and as an indicator of French organic retail demand the farm could tap into.
• CIRAD: French agricultural research organization specializing in tropical and Mediterranean agriculture, with significant presence in La Réunion. Comparable as an ecosystem participant shaping organic farming practices, certification standards, and tropical crop R&D that directly affect La Ferme Bio's operations.

Broad incumbents

• Dole Food Company: Global leader in fresh fruit production including pineapples. Comparable on the pineapple side as a large-scale producer of the same tropical fruit category, illustrating the global competitive context for Victoria pineapple specifically.
• Del Monte Foods: Multinational fruit and prepared-food company with significant pineapple operations. Relevant peer on the pineapple side as another established producer of the same fruit category, though operating at vastly different scale and geography.
• Terrena: Major French agricultural cooperative with significant poultry and livestock operations including organic/label ranges. Comparable as a broad agricultural producer with overlapping certifications, processing capabilities, and distribution reach across France.
• LDC Groupe: One of France's largest poultry groups (brands include Loué, Le Gaulois, Maître Coq). Comparable as a same-industry incumbent with a broad poultry portfolio across conventional and label/organic lines, illustrating the kind of scaled player La Ferme Bio competes against at the retail level.

Direct peers

• Poulet de Loué: French premium poultry producer known for its Label Rouge and free-range certified chickens. Closely comparable to La Ferme Bio in product category (premium/label poultry), outdoor-rearing positioning, and emphasis on traceability and animal welfare, though operating at a much larger national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FermeBioTerrainFleuri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA FERME BIO DE TERRAIN FLEURI