Grupo Promovil

What Grupo Promovil does

Grupo Promovil (legally PROYECTOS MÓVILES SANTA CLARA S.L.) is a Spanish private company headquartered in Zamora that operates as the leading national distributor for Orange telecommunications services in Spain. Founded circa 1999–2000, the company runs a hybrid retail and channel model comprising 97+ proprietary points of sale and a network of 200+ autonomous commercial collaborators supported by 100+ specialized advisors and 90+ loyalty program professionals. Its core offering is Orange mobile, internet, and related telecom services sold to PYMES (SMEs), self-employed professionals, and individual consumers across Spain, supplemented by Orange Bank banking products (current accounts, savings, debit cards), a dedicated loyalty program with assigned relationship managers, and a Kit Digital advisory service that helps SMEs access EU Next Generation digitization subsidies of €2,000 to €12,000.

The business is organized through four wholly-owned subsidiaries (Promovil Comunicaciones S.L., Promovil Franquicias S.L., Promovil Temov SL, and Call Talent S.L.) and earns revenue primarily through commissions on telecom subscription sales, affiliate referral fees on Orange Bank products, and professional service fees tied to Kit Digital digitalization engagements. Energy services cross-sell leverages the broader Orange group portfolio. The underlying technology is a proprietary CRM platform provided to commercial collaborators for lead management, sales tracking, and commission monitoring, complemented by web-based marketing infrastructure.

The go-to-market is sales-led and channel-partner driven: an enterprise/B2B field sales motion targets PYMES through a dedicated business department, while retail storefronts and the commercial associates program serve SMB and consumer segments. Marketing is executed via corporate website, social media (Facebook, LinkedIn, YouTube), email newsletter, in-store promotions, and Kit Digital consultative events. The company reports a 35% client retention rate beyond five years and a 0% "despoblación" (rural depopulation) rate attributed to its loyalty program.

Name

Grupo Promovil

Legal name

PROYECTOS MÓVILES SANTA CLARA S.L.

Website

https://grupopromovil.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Promovil is the leading national distributor of Orange telecom services in Spain, operating 97+ proprietary retail stores and 200+ commercial collaborators to sell mobile, internet, Orange Bank, and Kit Digital digitization services to SMEs, self-employed professionals, and consumers.

Ownership category

akta.pro rank

Product category

Telecommunications Distribution

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Agents for Wireless Telecommunications Services (517122)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Telecommunications distribution
• Mobile services
• Retail distribution
• Customer loyalty programs
• SME digitalization

Headquarters

HQ city

Zamora

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Telecommunications Distribution: Commission-based revenue from Orange mobile, internet, and related telecommunications services sold through proprietary retail stores and collaborator network.
2. Energy Services: Sale of energy services alongside telecommunications as part of Orange group portfolio, expanding revenue streams beyond telecom.
3. Digital Services (Kit Digital): Facilitates European Next Generation funds for SME digitization, providing web, e-commerce, cybersecurity, and CRM solutions to business clients.
4. Orange Bank Products: Distribution of Orange Bank banking products including current accounts, savings accounts, and Mastercard debit cards through retail network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo Promovil is the leading national distributor for Orange telecommunications services in Spain, operating through 97+ proprietary retail stores and a network of 200+ autonomous commercial collaborators. The company sells Orange mobile, internet, and related telecom services, alongside Orange Bank banking products, a customer loyalty program, and advisory services for European Next Generation digitalization funds (Kit Digital). It also runs a partner program providing CRM access, commercial leads, and training to independent commercial teams.

Product overview

Grupo Promovil is a telecommunications distribution company and the national leading distributor for Orange in Spain, operating as a franchise network with over 110 points of sale and 200+ autonomous collaborators. The company's core offering centers on Orange mobile and telecommunications services, supplemented by Orange Bank financial products (current account, savings account, and debit card), a loyalty program with dedicated account managers, and a European digitalization fund advisory service (Kit Digital). An associated commercial team program provides partners with CRM access, sales leads, and training to commercialize the full Orange product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Servicios de Telecomunicación (Orange) Orange mobile, internet, and related telecommunications services sold through a national network of 97+ proprietary points of sale and 200+ commercial collaborators across Spain, with 100+ specialized advisors supporting business customers.
• Orange Bank (Productos Bancarios) Banking product bundle distributed in partnership with Orange Bank, offering a current account with no maintenance fees, a savings account with 1% TIN/TAE annual interest up to €20,000, and a free Mastercard debit card with fee-free ATM withdrawals in Spain and the Eurozone.
• Programa de Fidelización (Loyalty Program) Customer loyalty and retention program with over 90 dedicated professionals offering personalized consulting with assigned account managers, achieving a 0% despoblación rate in the telecommunications sector and 35% client retention over 5+ years.
• Kit Digital (Fondos Europeos) Digitalization financing advisory service helping SMEs and self-employed professionals access non-reimbursable European Next Generation funds (up to €12,000 for 10–49 employees, €6,000 for 3–9 employees, €2,000 for self-employed) to implement digital solutions including websites, e-commerce, CRM, email marketing, social media management, and cybersecurity.

Quantifiable outcome

• 0% despoblación rate - lowest in the telecommunications sector
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Orange EspañacoreChannel Partner/ Reseller/ DistributorPrimary telecommunications network provider. Grupo Promovil serves as the leading national distributor for Orange, reselling mobile, internet, and related telecom services through their proprietary retail network and collaborator channel. The partnership includes access to the full Orange product portfolio including energy services.
• Orange BanksecondaryChannel Partner/ Reseller/ DistributorDigital banking services distributed through ProMovil retail network. Products include current accounts, savings accounts with 1% TIN/TAE, and Mastercard debit cards. ProMovil stores offer in-person assistance for Orange Bank account opening.
• European Union (Next Generation)coreOthersProMovil acts as digitalizer for the Spanish Kit Digital program, facilitating European Next Generation funds (€3 billion total) for SME digitization. Manages subsidies ranging from €2,000 to €12,000 based on company size for web, e-commerce, cybersecurity, and CRM solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Phone House (Phone House España): Major multi-carrier telecom retail chain in Spain selling mobile, broadband, and devices. Closest direct competitor in physical telecom distribution with overlapping carrier partnerships and similar SME/consumer target segments.

Broad incumbents

• Fnac España: National electronics, media, and connectivity retailer selling telecom services alongside broader product categories. Overlaps with Grupo Promovil in cross-selling telecom with consumer electronics.
• MásMóvil: Fourth-largest Spanish MNO with growing retail footprint and owner of Phone House. Competes head-to-head for SME and consumer telecom customers across Spain.
• Vodafone España: Major Spanish MNO with own retail stores and authorized-distributor channels. Overlaps with Grupo Promovil in PYMES targeting and convergent services distribution.
• Orange España: The principal partner that Grupo Promovil distributes for; also operates its own branded retail stores in Spain. Functions as both supplier and competitor, with significant leverage over Grupo Promovil's commission structure.
• Movistar (Telefónica España): Largest Spanish MNO with its own extensive retail and authorized-distributor network. Competes for the same SME and consumer customers and sets the competitive benchmark for telecom distribution economics in Spain.
• Worten España: National consumer electronics chain offering telecom plans alongside devices and appliances. Competes for walk-in customers seeking combined device-and-connectivity purchases.
• MediaMarkt España: Spain's largest consumer electronics retailer, selling telecom contracts, devices, and energy services as part of a broader multi-category portfolio. Competes for footfall and SME device/telecom spend.
• Yoigo (MásMóvil Group): Spanish MNO and MVNO with own distribution; competes in same consumer and SME telecom segments. The broader MásMóvil group also owns Phone House, intensifying competitive overlap.

Others

• Naturgy (energy retailer): Major Spanish energy retailer with expanding convergent telecom+energy bundles. Comparable as a Spanish multi-product home services distributor pursuing the same PYMES convergent-services opportunity Grupo Promovil is pursuing via Orange ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupopromovil
• YouTubeyoutube.com/channel/UCrOp7R1C_9RkdRjdR8X7T5A

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Promovil